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==TV series and films==
[[Image:The Moomins (TV series).jpg|thumb|right|Moominpappa and Moominmamma in the [[The Moomins (TV series)|1978–82 Polish-Austrian series]].]]
The story of the Moomins has been made into television series on many occasions by various groups, possibly the most well known of which is a [[Japan]]ese–[[Netherlands|Dutch]] collaboration, that has also produced a [[Comet in Moominland (film)|feature-length film]]. However, there are also two Soviet serials, [[stop motion|puppet animation]] ''Mumi-troll'' (''Moomintroll'') and [[cutout animation]] ''Shlyapa Volshebnika'' (''Magician's Hat'') of three parts each, and the [[Poland|Polish]]–[[Austria]]n puppet animation [[Television program|TV series]], ''[[The Moomins (TV series)|The Moomins]]'', which was broadcast and became popular in an edited form in the United Kingdom in the 1980s.
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==Theatre==
[[File:Mumintrollet-och-kometen-1949.jpg|thumb|
[[File:Naantali Muumimaailma 01.jpg|thumb|Moomins Theatre show]]
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{{Nihongo|Akebono Children's Forest Park|あけぼの子どもの森公園|Akebono Kodomo no Mori Kōen}}, also called "Moomin Valley", is a Moomin themed park for children in [[Hannō, Saitama]] in Japan that opened in July, 1997.<ref>{{cite web |url=http://www.city.hanno.saitama.jp.e.kb.hp.transer.com/0000002658.html |title=Akebono-children park facility guidance | publisher=Hannō city |date=2016-03-11 |access-date=2016-04-13 |url-status=live |archive-url=https://web.archive.org/web/20160304065905/http://www.city.hanno.saitama.jp.e.kb.hp.transer.com/0000002658.html |archive-date=2016-03-04 }}</ref><ref>{{cite web |author=Elle |url=http://insaitama.com/moomin-valley-akebono-forest-in-hanno-city/ |title="Moomin Valley", Akebono Children's Forest in Hanno City | publisher=Saitama with Kids |date=2013-01-12 |access-date=2016-04-13 |url-status=live |archive-url=https://web.archive.org/web/20160413190238/http://insaitama.com/moomin-valley-akebono-forest-in-hanno-city/ |archive-date=2016-04-13 }}</ref> Tove Jansson had already in the 1970s given her personal permission to the city of Hannō to build a small Moomin-themed playground there.<ref>{{cite news | author=Sirén, Vesa | title=Ihana Mörkö! | newspaper=Helsingin Sanomat | date=5 June 2019 | pages=B 1–3 | language=fi | url=http://www.hs.fi/kulttuuri/art-2000006131011.html }}</ref>
=== Metsä ===
First announced in 2013, a new Moomin theme park was opened in March 2019 at Lake Miyazawa, Hannō. There are two zones: the free Metsä Village area, comprising lakefront restaurants and shops set among natural activities, and the Moomin-themed zone offering attractions like Moominhouse and an art museum.<ref>{{cite web|url=https://www.animenewsnetwork.com/interest/2016-12-06/japan-moomin-theme-park-opening-pushed-back-to-2019/.109570|title=Japan's Moomin Theme Park Opening Pushed Back to 2019|website=Anime News Network|access-date=5 May 2018|url-status=live|archive-url=https://web.archive.org/web/20180109181229/https://www.animenewsnetwork.com/interest/2016-12-06/japan-moomin-theme-park-opening-pushed-back-to-2019/.109570|archive-date=9 January 2018}}</ref>▼
{{main|Metsä (theme park)}}
▲First announced in 2013, a new Moomin theme park, [[Metsä (theme park)|Metsä]], was opened in March 2019 at Lake Miyazawa, Hannō. There are two zones: the free Metsä Village area, comprising lakefront restaurants and shops set among natural activities, and the
The theme park has become very popular, with more than one million visitors during the first three months in 2019.<ref>{{cite news | author=Andersen, Ivar | title=Mammorna flockas till Mumindalen – i Japan | newspaper=Hufvudstadsbladet | date=24 December 2019 | pages=24–25 | url=http://www.hbl.fi/artikel/i-japan-ar-det-mammorna-som-flockas-i-mumindalen/ | url-access=subscription | language=sv | location=Helsingfors }}</ref>
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==Success in popular culture==
The Moomin Boom ({{Lang|fi|muumibuumi}} in Finnish) started in the 1990s, when [[Dennis Livson]] and [[Lars Jansson (cartoonist)|Lars Jansson]] produced a 104-part animation series in Japan named ''[[Tales from Moominvalley (TV series)|Tales from Moominvalley]]'', which was followed by a full-length movie ''Comet in Moominland''. Moomin books had always been steady bestsellers in Finland, [[Sweden]], [[Estonia]], [[Latvia]] and [[Lithuania]], but the animation started a new Moomin madness both in Finland and abroad, especially in Japan, where they are the official mascots of the [[Daiei]] chain of shopping centers. A large merchandising industry was built around the Moomin characters, covering everything from coffee cups and T-shirts to plastic models. Even the former Finnish President [[Tarja Halonen]] has been known to wear a Moomin watch.<ref>{{cite book|last=Cord|first=David J.|title=Mohamed 2.0|title-link=Mohamed 2.0: Disruption Manifesto|publisher=[[Schildts & Söderströms]]|year=2012|isbn=978-951-52-2898-7|location=Helsingfors|page=155}}</ref> New Moomin comic books and comic strips were published. Moomins were used to advertise Finland abroad: the [[Helsinki Airport|Helsinki–Vantaa International Airport]] was decorated with Moomin images and [[Finnair]] decorated 2 of its [[McDonnell Douglas MD-11|MD-11s]] on routes to Japan with Moomin designs in 2006. In 2023, Finnair also decorated two of its [[Airbus A350|Airbus A350-900s]] with two of Moomin characters, Moomintroll and Snork Maiden to celebrate its 100th anniversary.<ref>{{Cite web |last=Petchenik |first=Ian |date=March 22, 2023 |title=Follow Finnair's 100th anniversary Moomin liveries |url=https://www.flightradar24.com/blog/follow-finnairs-100th-anniversary-moomin-liveries/ |access-date=March 25, 2023 |website=Flightradar24
The Moomin Boom has been criticized for commercializing the Moomins. Friends of Tove Jansson and many old Moomin enthusiasts have stressed that the newer animations banalize the original and philosophical Moomin world to harmless family entertainment. An antithesis for the [[Disneyland Park (Anaheim)|Disneyland]]-like Moomin World theme park is the Moomin Museum of Tampere, which exhibits the original illustrations and hand-made Moomin models by Tove Jansson.
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{{As of|2017}}, the Moomin brand is estimated to have a yearly retail value of €700 million per year.<ref>{{cite web|url=http://www.licensing.biz/big-interviews/read/moomin-with-the-times-moomin-characters-talks-the-future-of-this-classic-brand/046511|title=Moomin with the times: Moomin Characters talks the future of this classic brand|website=licensing.biz|access-date=5 May 2018|url-status=live|archive-url=https://web.archive.org/web/20180109181418/http://www.licensing.biz/big-interviews/read/moomin-with-the-times-moomin-characters-talks-the-future-of-this-classic-brand/046511|archive-date=9 January 2018}}</ref>
<gallery widths="
File:Finnair McDonnell Douglas MD-11 (OH-LGB) at Helsinki-Vantaa Airport.jpg|left|[[Finnair]] [[MD-11]] decorated with Moomin characters serving the Japanese route
File:Rosehage kopp.jpg|[[Moominmamma]] in the [[Moomin mugs|Moomin-themed mug]]
File:The Moomins Garden in Holon.jpg| Moomins Garden in [[Holon]], [[Israel]]
File:Moomin Shop, Covent Garden, Westminster - geograph.org.uk - 4428255.jpg|The Moomin Shop in [[Covent Garden]], [[Westminster]], UK
</gallery>
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