Marshall W. Van Alstyne (born March 28, 1962) is a professor at Boston University and research associate at the MIT Initiative on the Digital Economy.[4] He co-developed the theory of two-sided markets with Geoffrey G. Parker.[5] His work focuses on the economics of information. This includes a sustained interest in information markets and in how information and technology affect productivity with a new emphasis on “platforms” as an extension of the work on two-sided markets.
Marshall W. Van Alstyne | |
---|---|
Born | 1962 (age 61–62) |
Citizenship | United States of America |
Alma mater | Yale MIT |
Known for | Two-sided markets Platform economics Cyberbalkanization Business-to-business platforms |
Scientific career | |
Fields | Information Systems Economics |
Institutions | Boston University MIT Sloan School of Management |
Notes | |
Early life and education
Marshall Van Alstyne was born in Columbus, Ohio. He received a B.A. in Computer Science from Yale University in 1984. He then moved to Software Systems Developer role at Martin Marietta Data Systems in Colorado and later Associate Staff at MIT Lincoln Laboratory in Massachusetts, before starting his M.S. and Doctorate programs. He obtained his MS in Management in 1991 and Ph.D. in Information Systems and Economics in 1998, both at the MIT Sloan School of Management.[5]
Career
Alstyne is a Professor at Boston University and research associate at the MIT Initiative on the Digital Economy. Marshall co-organizes and co-chairs the annual MIT Platform Strategy Summit, an executive meeting on platform-centered economics and management, and he organizes and co-chairs the Platform Strategy Research Symposium, the premier conference on Platform research.[5]
After finishing his PhD, he joined as an assistant professor at the University of Michigan[6], and later joined Boston University in 2004.
Publications
He is the co-author of Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You.[7] The book describes the information technologies, standards, and rules that make up platforms, and are used and developed by the biggest and most innovative global companies.[8] Forbes included it among 16 must-read business books for 2016, describing it as "a practical guide to the new business model that is transforming the way we work and live."[9]
Awards
- Thinkers 50 Digital Thinking Award (2021) – Award shared with Geoff Parker[10]
- Thinkers 50 Digital Thinking Award (2019) – Ranked #36 among management scholars globally[10]
- Best Paper, Management Science (2019)[11]
- Best paper of the profession, Association for Information Science (2017)[11]
- Best Paper, MIS Quarterly (2017)[11]
- Excellence in Teaching Award (2015)[11]
- Ph.D. Student Mentoring Award (2014)[11]
- International Conference on Information Systems Best paper award (2006 and 1996)[11]
- Broderick Award for Research Excellence (2006)[11]
- Intel Young Investigator Award (2003)[11]
- National Science Foundation Faculty Career Award (1999)[12]
Personal
He is the son of constitutional law scholar William Van Alstyne.[13]
Selected publications
For a full list see Scholar Citations[14]
- Innovation, Openness & Platform Control G. Parker, M. Van Alstyne, Management Science 64 (7), 3015–3032 (2018). [Best Paper]
- Platform Ecosystems: How Developers Invert the Firm G. Parker, M. Van Alstyne & X. Jiang, MIS Quarterly 41 (1), 255–266, (2017). [Best Paper]
- Platform Revolution: How Networked Markets Are Transforming the Economy—And How to Make Them Work for You G Parker, M Van Alstyne, S Chaudary, W.W.Norton & Company Ltd., March, 2016[3]
- Why Not Immortality? M Van Alstyne, Communications of the ACM 56 (11), 29–31, (2013)
- Money Models for MOOCs, C Dellarocas, M Van Alstyne, Communications of the ACM 56 (8), 25–28, (2013)
- Information, Technology, and Information Worker Productivity S Aral, E Brynjolfsson, M Van Alstyne, Information Systems Research 23 (3-Part-2), 849–867, (2013)
- T. Eisenmann, G. Parker, and M. Van Alstyne (2011). Platform Envelopment Strategic Management Journal.
- S. Aral and M. Van Alstyne (2011) The Diversity-Bandwidth Tradeoff American Journal of Sociology, Vol. 117, No. 1, pp. 90–171
- The Social Efficiency of Fairness, G Clarkson, M Van Alstyne, Gruter Institute Squaw Valley Conference–Innovation and Economic Growth, 2009–11, (2011)
- How to Find Answers Within Your Company, H Benbya, A Van Alstyne, MIT Sloan Management Review 52 (2), 65–75 (2010)
- D. Lazer, S. Pentland, et al. (2009). Life in the Network: The Coming Age of Computational Social Science Science.
- Opening platforms: how, when and why? Opening Platforms: How, When and Why]? T Eisenmann, G Parker, M Van Alstyne,Platforms Markets & Innovation, 131–162(2009)
- T. Eisenmann, G. Parker, and M. Van Alstyne (2006).Strategies for Two-Sided Markets Harvard Business Review.
- T. Loder, M. Van Alstyne, and R. Wash (2006). An Economic Response to Unsolicited Communication, Advances in Economic Analysis and Policy
- G. Parker and M. Van Alstyne (2005). Two-Sided Network Effects: A Theory of Information Product Design, Management Science, Vol. 51, No. 10.
- T. Loder, M. Van Alstyne, and R. Wash (2004). Information Asymmetry and Thwarting Spam, Social Science Research Network
- G. Parker and M. Van Alstyne (2000) Information Complements, Substitutes, and Strategic Product Design
- G. Parker and M. Van Alstyne (2000) Internetwork Externalities and Free Information Goods, ACM Conference on Electronic Commerce
Other Publications
- Parker, G., M. Van Alstyne (forthcoming). “Innovation, Openness, and Platform Control.” Management Science.
- Wan, X., Cenamor, J., Parker, G., M. Van Alstyne (2017). “Unraveling Platform Strategies: A Review from an Organizational Ambidexterity Perspective.” Sustainability.
- M. Van Alstyne, Parker, G., (2017). “Platform Business: From Resources to Relationships.” GfK Marketing Intelligence Review.
- Parker, G., M. Van Alstyne. X. Jiang (2017). “Platform Ecosystems: How Developers Invert the Firm.” MIS Quarterly.
- Richard Tabors, Michael Caramanis, Elli Ntakou, Geoffrey Parker, Marshall Van Alstyne, Paul Centolella, Rick Hornby (2017), “Distributed Energy Resources: New Markets and New Products.” Hawaii International Conference on System Sciences.
- M. Van Alstyne, Parker, G., S. Choudary (2016). “Pipelines, Platforms, and the New Rules of Strategy.” Harvard Business Review.
- Parker, G., M. Van Alstyne, S. Choudary (2016). Platform Revolution. W.W. Norton & Company, New York, NY. Available at Amazon, Apple, Barnes and Noble, Powell's, and many more.
- Tabors, R., G. Parker, P. Centolella, M. Caramanis, R. Hornby, E. Ntakou, R. Masiello, J. Harrison, F. Farzan, M. Van Alstyne, A. Rudkevich. (2016). “White Paper on Developing Competitive Electricity Markets and Pricing Structures.” Prepared for: New York State Energy Research and Development Authority (NYSERDA) and New York State Department of Public Service.
- Parker, G., M. Van Alstyne (2014) “Platform Strategy.” In the Palgrave Encyclopedia of Strategic Management. M. Augier and D. Teece (eds.).
- Van Alstyne, M., G. Parker, T. Shanker (2013). A Redeemable Information Coupon Mechanism for Advertising Mail. USPS Office of the Inspector General White Paper.
- Parker, G., M. Van Alstyne (2012). “A Digital Postal Platform: Definitions and a Roadmap.” White paper prepared for the International Post Corporation.
- Eisenmann, T., G. Parker, M. Van Alstyne (2011). “Platform Envelopment.” Strategic Management Journal. Vol. 32.
- Parker, G., M. Van Alstyne (2009). “Six Challenges in Platform Licensing and Open Innovation.” Communications & Strategies, No. 74 (2nd Quarter).
- Eisenmann, T.E., G.G. Parker, M. Van Alstyne (2009). “Opening Platforms: When, Why and How?” Chapter in Platforms, Markets and Innovation. Gawer, Annabelle (ed.), Edward Elgar: Cheltenham, UK.
- Eisenmann, T., G. Parker, M. Van Alstyne (2006). “Strategies for Two-Sided Markets.” Harvard Business Review, Vol. 84, No. 10.
- Parker, G. and M. Van Alstyne (2005). “Two-Sided Network Effects: A Theory of Information Product Design.” Management Science, Vol. 51, No. 10.
- Parker, G. and M. Van Alstyne (2005). “Mechanism Design to Promote Free Market and Open Source Software Innovation” IEEE Computer Society: Proceedings of the 38th Hawaii International Conference on System Sciences.
- Parker, G., M. Van Alstyne. (2000). “Information complements, substitutes, and strategic product design.” Proceedings of the twenty first International Conference on Information Systems. Association for Information Systems, 13-15.
- Parker, G., M. Van Alstyne (2000). “Internetwork Externalities and Free Information Goods” Proceedings of the 2nd ACM conference on Electronic Commerce.
References
- ^ "United States Patent 7,503,07". United States Patent and Trademark Office. 2009-03-10. Retrieved 2021-08-10.
- ^ "United States Patent 7,890,338". United States Patent and Trademark Office. 2011-02-15. Retrieved 2021-08-10.
- ^ a b Eastwood, Brian (2021-07-28). "What's next for business-to-business platforms in 4 markets". MIT Management. MIT Sloan School of Management. Retrieved 2021-08-13.
- ^ "MIT Sloan CIO Symposium: Marshall Van Alstyne". MIT Sloan CIO Symposium. 2015-05-18. Retrieved 2015-05-30.
- ^ a b c "Marhsall Van Alstyne". Questrom School of Business at Boston University. Retrieved 22 August 2022.
- ^ "Boston University School of Management Profile".
- ^ "Platform Revolution". W. W. Norton. Retrieved 22 August 2022.
- ^ Farhad Manjoo (20 January 2016). "Tech's Frightful 5 Will Dominate Digital Life for Foreseeable Future". The New York Times. Retrieved 22 August 2022.
- ^ David Burkus (10 January 2016). "16 Must-Read Business Books For 2016". Forbes. Retrieved 22 August 2022.
- ^ a b "Marshall Van Alstyne & Geoff Parker". Thinkers50 Limited. 26 September 2019. Retrieved 2021-11-17.
- ^ a b c d e f g h "Resume: Faculty Early Career Development (CAREER) Awards by State (FY 1999)" (PDF).
- ^ "Faculty Early Career Development (CAREER) Awards by State (FY 1999)".
- ^ Roberts, Sam (2019-02-05). "William Van Alstyne, 84, Dies; Often-Cited Constitutional Scholar". Retrieved 2022-08-16.
- ^ "Marshall Van Alstyne / Questrom Chair – Google Scholar Citations". scholar.google.com.
External links
- Homepage
- Articles
- Platform Economics and Strategy
- @infoecon (Twitter)
- Scholar Citations