|
I like herpies I like kitty's meow mix meow mix suck my titties
{{Infobox company
| name = Meow Mix
| logo = [[File:Meow-Mix-Logo.jpg|Meow-Mix-Logo|240px]]
| type = [[Subsidiary]]
| foundation = 1974
| location = [[Decatur, Alabama]], [[United States]]
| key_people =
| area_served = Worldwide
| industry = [[Pet food]]
| owner = [[Del Monte Foods|Del Monte Pet Food Group]]
| products = Cat food, cat health products |
| company_slogan = It's All About The Mix
| homepage = [http://www.meowmix.com/ www.MeowMix.com]
}}
'''Meow Mix''' is a variety of dry and wet [[cat food]] known for its advertising [[jingle]]. It is a product of [[Del Monte Foods]]. Meow Mix was introduced in 1974 and sells many flavors too. It also is known for selling Alley Cat dry cat food. Their current slogan is "It's all about the mix".
==Company background==
The Meow Mix Company operates from a {{convert|200000|sqft|m²|sing=on}} facility in [[Decatur, Alabama]], and also produces Alley Cat brand cat food products. Originally a product of [[Ralston Purina]], Meow Mix was divested for antitrust reasons in the early 2000s. The brand was acquired by [[Del Monte Foods]] in May, 2006. Their most famous slogan is, “Tastes so good, cats ask for it by name.”
The company was acquired by [[The Cypress Group]], a New York based [[private equity]] firm in a $425 million [[leveraged buyout]] in 2003. Three years later, [[Del Monte Foods]] acquired the company for $705 million.<ref>[http://www.nytimes.com/2003/10/15/business/company-news-equity-firm-buys-cat-food-company-for-425-million.html EQUITY FIRM BUYS CAT FOOD COMPANY FOR $425 MILLION]. New York Times, October 15, 2003</ref><ref>[http://www.nytimes.com/2006/03/03/business/03meow.html Del Monte to Buy Meow Mix And Sell Some Food Units]. New York Times, March 3, 2006</ref> Previously the company was also owned by [[J.W. Childs Associates]] which acquired the business in 2001 for $160 million.
==Jingles==
Meow Mix is well known for a globally accepted advertising jingle, "The Meow Mix Theme", seemingly performed by a singing cat. The idea came from Ron Travisano, at the advertising agency of [[Della Femina Travisano and Partners]], who had the account with [[Nestlé Purina PetCare|Ralston Purina]] in 1976. Travisano put together film footage with editor Jay Gold, looping images of a cat to make it look like it was singing. The music was then composed by Tom McFaul of the jingle house [[Lucas/McFaul]], one of the major jingle-composing houses at the time. Working from Travisano's film, McFaul wrote and produced music to fit, with the actual [[cat communication|meowing]] performed by professional singer [[Linda November]].<ref>{{cite news|work=[[New York Magazine]]|date=April 23, 1979|title=Jingle Giants|author=Gorfain, Louis}}</ref><ref>{{cite web|url=http://www.jinglelady.com/|title=Jingle Lady|year=2011|accessdate=June 10, 2011|author=November, Linda|publisher=jinglelady.com}}</ref>
Travisano then came up with the idea of adding English subtitles, along with a bouncing ball pointing out the words, which were humorously just "Meow meow meow meow, meow meow meow meow, meow meow meow meow meow meow meow meowwwwww".<ref>{{cite web|title=Teaching the Pussy to Sing|url=http://www.tommcfaul.com/admusic/pussy.html|author=McFaul, Tom|publisher=tommcfaul.com|date=April 1, 2002|accessdate=June 10, 2011}}</ref> Later lyrics included English words such as, "I want tuna, I want chicken, Meow Mix flavors keep me lickin," "I like chicken, I like liver, Meow Mix Meow Mix please deliver!", or "So much talking, want more eating, meow meow meow meow please please feed me."or " I like mousies I like birdies I like feathers in my poopsies."
==Flavors==
Dry Flavors (Current)
{| class="wikitable"
|-
! Flavor Name !! Contains !! Availability
|-
| Original Choice ||Chicken, Turkey, Salmon (1992-) and Ocean Fish (1996-) Formerly Tuna and Liver and Chicken|| 1974–present
|-
| Seafood Medley ||Tuna, Shrimp, Crab and Trout|| 2004–present
|-
| Indoor Formula || Chicken, Turkey, Salmon and Oceanfish || 2005–present
|-
| Hairball Control || Chicken, Turkey, Salmon and Oceanfish|| 2003–present
|-
| Kitten Li'l Nibbles ||Chicken, Turkey, Salmon and Oceanfish|| 2005–present
|}
Discontinued Dry Flavors
{| class="wikitable"
|-
! Flavor Name !! Contains !! Availability
|-
|Unnamed Second Flavor Combo || Beef, Liver and Kidney (1979-1982) Tuna, Shrimp and Seafood (1982-1984) || 1979-1984
|-
| Seafood Middles || Mackerel, Tuna and Seafood centers|| 2001-2004
|-
| Wholesome Goodness (Also a Wet Food) ||Seafood, Poultry, Beef and Veggies|| 2008-2010
|}
Tender Centers Flavors
{| class="wikitable"
|-
! Flavor Name !! Contains !! Availability !!
|-
| White Meat Chicken and Salmon || What the flavor says || 2012–present
|-
| Tuna and Whitefish || What the flavor says || 2012–present
|}
Current Wet Food Types
{| class="wikitable"
|-
!Type Of Wet Food !! Availability
|-
| Tender Favorites (Formerly Market Select) || 2006–present
|-
| Savory Morsels (separated from Market Select) || 2006–present
|-
| Paté Toppers || 2012–present
|-
| Variety Packs (formerly Pleaser Packs in 2004) || 2004–present
|}
Discontinued Wet Food Types
{| class="wikitable"
|-
! Type Of Wet Food !! Availability
|-
| Wet Pouches || 2004-2006
|-
| Wholesome Goodness || 2008-2010
|}
Current Treat Flavors
{| class="wikitable"
|-
! Treat Name !! Contains !! Availability
|-
| Ocean Explosion || Tuna, Ocean Fish and Salmon || 2005–present
|-
| Go Fish || Tuna and Ocean Fish || 2005–present
|}
Discontinued Treat Flavors
{| class="wikitable"
|-
! Treat Name !! Contains !! Availability
|-
| Drumsticks || Chicken and Turkey || 2005-2008
|-
| On the Range || Chicken and Cheese || 2005-2008
|-
| Crustacean Crunch || Shrimp, Crab and Lobster || 2005-2008
|-
| Kitty Catch || Salmon, Shrimp and Trout || 2005-2008
|}
==Meow Mix House==
Meow Mix House was a [[reality TV]] show created by Meow Mix in the format of [[Survivor (TV series)|Survivor]]. Ten cats rescued from [[animal shelter]]s nationwide (including the [[ASPCA]] in New York, Touched by an Animal in Chicago, and Kitten Rescue in Los Angeles) competed for a grand prize — an executive-level position with the Meow Mix Company. These three-minute reality TV segments aired on [[Animal Planet]] for ten consecutive weeks, beginning on June 16, 2006. The cats were viewable full-time via webcam and were adopted as they were voted off of the show, receiving a year’s supply of Meow Mix as a consolation prize. Weekly contest winners for areas such as “Best Purr” and “Greatest Post Climber” were decided by a panel of judges. Two winners were chosen — one through professional judges, and a second by TV viewers. The company stated that the winner received the title of Meow Mix’s “feline vice president of research,” as well as becoming part of a new family. A second corporate position was provided to the cat voted most popular by viewers.
Miami’s Cisco won the top prize of VP of R&D at Meow Mix, and Ellis from Portland won the title of viewers’ choice winner.
==Slogans==
"Tastes So Good Cats ask for it by name." (1974-2008)
"It's all about the mix." (2008-2012, still used on packaging)
"The taste cats ask for by name." (2012–present)
==TV Shows==
Meow Mix helped create 3 tv shows including:
[[Meow Tv]] (2003)
[[Meow Mix House]] (June 16, 2006-August 18, 2006)
[[Think Like a Cat]] (November 2008)
For each of these TV shows, The Meow Mix Mobile (a car that looks like a cat) toured all over [[United States|America]].
==Meow Mix Café==
In 2004, Meow Mix opened up a restaurant for cats known as "The Meow Mix Café". It featured all sorts of stuff like cat toys, merchandise, and Meow Mix Wet Pouches. It opened in New York City and closed in August 2004. The menu items were about the all new Meow Mix Wet Pouches, and don't froget the three dry flavors at the time (Original Choice, Seafood Middles and Hairball Control.)
==See also ==
* [[Think Like a Cat]]
==References==
{{reflist}}
==External links==
*[http://www.meowmix.com/ Meow Mix official website]
{{Navbox
| name = Del Monte Foods
| listclass = hlist
| state =
| title = Del Monte Foods
| above = Pet Products and Food
| image =
| group1 = Dog Food
| list1 =
*[[Kibbles 'n Bits]]
*[[Milk-bone]]
*[[Pup-eroni]]
*[[Meaty Bone]]
*[[Milo's Kitchen]]
*[[Gravy Train (dog food)|Gravy Train]]
*[[Canine Carry-Outs]]
*[[Jerky Treats]]
*[[Snausages]]
| group2 = Cat Food
| list2 =
*[[9Lives|9lives]]
*Meow Mix
*[[Pounce (cat treats)|Pounce]]
*[[Alley Cat (cat food)|Alley Cat]]
| group3 = Cat and Dog Food
| list3 =
*[[Nature's Recipe]]
| group4 = Food
| list4 =
*[[Del Monte Foods|Del Monte]]
*[[S&W (Food)|S&W]]
*[[Contadina]]
*[[College Inn]]
| below =
}}
{{Navbox
| name = Nestlé Purina PetCare
| listclass = hlist
| state =
| title = [[Nestlé Purina PetCare]]
| above =
| image =
| group1 = Cat Food
| list1 =
*[[Friskies]]
*[[Purina Cat Chow]]
*[[Fancy Feast]]
*[[Whisker Lickin's]]
| group2 = Dog Food
| list2 =
*[[Beneful]]
*[[Purina Dog Chow]]
*[[Busy (dog food)|Busy]]
*[[T-Bonz]]
*[[Beggin' Strips]]
*[[Chef Michael's]]
*[[Alpo (pet food)|Alpo]]
*[[Mighty Dog]]
| group3 = Dog and Cat Food
| list3 =
*[[Purina ONE]]
*[[Be Happy (pet food)|Be Happy]]
*[[Purina Veterinary Diets]]
*[[Purina Pro Plan]]
| group4 = Former Brands
| list4 =
*Meow Mix
*[[Tender Vittles]]
| below =
}}
[[Category:Cat food brands]]
[[Category:Del Monte Foods brands]]
[[Category:Private equity portfolio companies]]
|