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Hayek's portrayal of painter [[Frida Kahlo]] in the biopic ''[[Frida (film)|Frida]]'' (2002), which she also produced, made her the first Mexican actress to be nominated for the [[Academy Award for Best Actress]].<ref>{{cite news|title=Yalitza Aparicio Is the Oscars' First Indigenous Mexican Actress Nominee|url=https://www.nytimes.com/2019/01/22/movies/yalitza-aparicio-roma-oscar.html|work=[[The New York Times]]|first=Kathryn|last=Shattuck|date=January 22, 2019|access-date=21 August 2021|archive-date=August 21, 2021|archive-url=https://web.archive.org/web/20210821221623/https://www.nytimes.com/2019/01/22/movies/yalitza-aparicio-roma-oscar.html|url-status=live}}</ref> In subsequent years, Hayek focused more on producing while starring in the action-centered pictures ''[[Once Upon a Time in Mexico]]'' (2003), ''[[After the Sunset]]'' (2004) and ''[[Bandidas]]'' (2006). She achieved further commercial success with the comedies ''[[Grown Ups (film)|Grown Ups]]'' (2010), ''[[Grown Ups 2]]'' (2013) and ''[[The Hitman's Bodyguard]]'' (2017), and lent her voice for the animated ''[[Puss in Boots (2011 film)|Puss in Boots]]'' (2011) and ''[[Sausage Party]]'' (2016). She also earned critical acclaim for her performances in the dramas ''[[Tale of Tales (2015 film)|Tale of Tales]]'' (2015), ''[[Beatriz at Dinner]]'' (2017) and ''[[House of Gucci]]'' (2021). She played [[Ajak (Marvel Cinematic Universe)|Ajak]] in the [[Marvel Cinematic Universe]] film ''[[Eternals (film)|Eternals]]'' (2021), which emerged as her highest-grossing live action film.
Hayek's directing, producing and acting work on television has earned her four [[Emmy Awards]] nominations. She won the [[Daytime Emmy Award for Outstanding Directing For A Children's Series|Daytime Emmy Award for Outstanding Directing in a Children Special]] for ''The Maldonado Miracle'' (2004) and received two [[Primetime Emmy Award]] nominations, one for [[Primetime Emmy Award for Outstanding Guest Actress in a Comedy Series|Outstanding Guest Actress in a Comedy Series]] and the other for Outstanding Comedy Series, for her work on the [[American Broadcasting Company|ABC]] television comedy-drama ''[[Ugly Betty]]'' (2006–2010). She also produced and played [[Minerva Mirabal Reyes|Minerva Mirabal]] in the [[Showtime Networks|Showtime]] film ''[[In the Time of the Butterflies (film)|In the Time of the Butterflies]]'' (2001) and guest-starred on the [[NBC]] comedy series ''[[30 Rock]]'' (2009–2013).<ref>{{cite news|url=https://www.etonline.com/independent-spirit-awards-2018-nominations-see-full-list-91494|title=Independent Spirit Awards 2018 Nominations – See the Full List!|work=Entertainment Tonight|access-date=November 15, 2018|language=en|archive-url=https://web.archive.org/web/20181115112924/https://www.etonline.com/independent-spirit-awards-2018-nominations-see-full-list-91494|archive-date=November 15, 2018|url-status=dead}}</ref>
As a public figure, Hayek has been cited as one of Hollywood's most powerful and influential Latina actresses as well as one of the world's most beautiful women by various media outlets. ''[[Time (magazine)|Time]]'' magazine named her one of the [[Time 100|100 most influential people in the world]] in 2023.<ref>{{cite news |url=https://time.com/collection/100-most-influential-people-2023/ |title=Time 100 |magazine=[[Time (magazine)|Time]] |date=April 13, 2023 |access-date=April 13, 2023 |archive-date=April 13, 2023 |archive-url=https://web.archive.org/web/20230413151502/https://time.com/collection/100-most-influential-people-2023/ |url-status=live }}</ref> She is married to business magnate [[François-Henri Pinault]], with whom she has a daughter.
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===Hollywood breakthrough (1995–2001)===
[[File:Selma Hayek 1998.jpg|thumb|upright|Hayek in 1998 at the [[White House Correspondents' Association|White House Correspondents]] dinner]]
Robert Rodriguez and his co-producer and then-wife, Elizabeth Avellan,<ref name=Brittanica/> cast Hayek in the starring role of the self-confident and feisty Carolina, opposite [[Antonio Banderas]], in ''[[Desperado (film)|Desperado]]'' (1995), widely considered her breakout film.<ref>{{cite news|date=June 15, 2021|title=Salma Hayek on putting a menopausal woman in the centre of an action film|url=https://www.independent.co.uk/life-style/health-and-families/salma-hayek-francoishenri-pinault-ryan-reynolds-god-hollywood-b1866325.html|access-date=June 23, 2021|website=The Independent|language=en|archive-date=June 24, 2021|archive-url=https://web.archive.org/web/20210624221242/https://www.independent.co.uk/life-style/health-and-families/salma-hayek-francoishenri-pinault-ryan-reynolds-god-hollywood-b1866325.html|url-status=live}}</ref><ref name="actors"/><ref name=Brittanica/> Describing film's process as "grueling",<ref name="sh1" /> Hayek had to audition several times for Rodriguez before landing the part and a love scene in the script proved particularly difficult for her to film, because she did not want to be nude on camera. She once remarked: "It took eight hours [to film] instead of an hour".<ref name="sh1" /> Budgeted at $7 million, ''Desperado'' was a commercial success, grossing $25.4 million in the United States.<ref>{{cite web |url=http://www.boxofficemojo.com/movies/?id=desperado.htm |title=Desperado (1995) |publisher=[[Box Office Mojo]] |date=October 3, 1995 |access-date=September 23, 2011 |archive-date=September 1, 2010 |archive-url=https://web.archive.org/web/20100901080929/http://www.boxofficemojo.com/movies/?id=desperado.htm |url-status=live }}</ref> She followed it with a brief role as a [[vampire]] queen in Rodriguez's cult horror film ''[[From Dusk till Dawn]]'' (1996), in which she performed an erotic table-top snake dance.<ref>{{cite web|url=https://www.yahoo.com/entertainment/salma-hayek-dusk-till-dawn-striptease-put-trance-perform-snake-121822903.html|publisher=[[Yahoo! Entertainment]]|title=Salma Hayek on 'From Dusk Till Dawn' Striptease: I Had to Put Myself in a Trance to Perform With a Snake|author=Polowy,Kevin|date=April 25, 2017|access-date=September 5, 2020|archive-date=December 15, 2017|archive-url=https://web.archive.org/web/20171215124724/https://www.yahoo.com/entertainment/salma-hayek-dusk-till-dawn-striptease-put-trance-perform-snake-121822903.html}}</ref><ref>{{cite web|url=https://www.joblo.com/horror-movies/news/salma-hayek-reminisces-about-her-from-dusk-till-dawn-dance-scene-173|author=Hamman, Cody|title=SALMA HAYEK REMINISCES ABOUT HER FROM DUSK TILL DAWN DANCE SCENE|publisher=[[JoBlo.com]]|date=April 27, 2017|access-date=September 5, 2020|archive-date=April 27, 2017|archive-url=https://web.archive.org/web/20170427203505/https://www.joblo.com/horror-movies/news/salma-hayek-reminisces-about-her-from-dusk-till-dawn-dance-scene-173}}</ref> In 1996, she also appeared in the drama ''[[Follow Me Home (film)|Follow Me Home]]'' and the cop comedy ''[[Fled]]''.
Hayek starred as a photographer and the [[on-and-off relationship|on-and-off girlfriend]] of a New York City architect, opposite [[Matthew Perry]], in the romantic comedy ''[[Fools Rush In (1997 film)|Fools Rush In]]'' (1997). Film critic [[Roger Ebert]] gave the film 3 stars out of a possible 4 and described it as "a sweet, entertaining retread of an ancient formula", elevated by good performances (particularly Hayek) and an insightful "level of observation and human comedy".<ref>{{cite web|url=https://www.rogerebert.com/reviews/fools-rush-in-1997|title=Fools Rush in movie review & film summary (1997) | Roger Ebert|access-date=January 2, 2022|archive-date=January 2, 2022|archive-url=https://web.archive.org/web/20220102063105/https://www.rogerebert.com/reviews/fools-rush-in-1997|url-status=live}}</ref> ''Fool's Rush In'' was a moderate commercial success and earned Hayek an [[ALMA Award]] nomination for [[ALMA Award|Outstanding Actress in a Feature Film]]. In another romantic comedy, ''[[Breaking Up (1997 film)|Breaking Up]]'' (also 1997), she and [[Russell Crowe]] portrayed a couple whose relationship leads to an out-of-the-blue marriage. Ken Eisner of ''[[Variety (magazine)|Variety]]'' magazine wrote: "Russell Crowe and Salma Hayek make attractive leads, but they have neither the marquee power nor the requisite chemistry to keep ''Breaking Up'' from getting left at the altar of general distribution."<ref>{{cite web |date=29 June 1997 |last=Eisner |first=Ken |author-link=Ken Eisner |title=Breaking Up |url=https://variety.com/1997/film/reviews/breaking-up-2-1117432616/ |website=[[Variety (magazine)|Variety]] |access-date=January 2, 2022 |archive-date=January 2, 2022 |archive-url=https://web.archive.org/web/20220102063104/https://variety.com/1997/film/reviews/breaking-up-2-1117432616/ |url-status=live }}</ref> Indeed, the film was distributed for selected markets in the United States only.<ref>{{cite web| url = https://www.boxofficemojo.com/release/rl877233665/weekend/| title = Breaking Up – Box Office Mojo| access-date = January 2, 2022| archive-date = January 2, 2022| archive-url = https://web.archive.org/web/20220102063105/https://www.boxofficemojo.com/release/rl877233665/weekend/| url-status = live}}</ref>
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Hayek appeared alongside her good friend [[Penélope Cruz]] in the 2006 [[Western film|Western]] comedy ''[[Bandidas]]'', portraying two women who become a bank robbing duo in an effort to combat a ruthless enforcer terrorizing their town. Randy Cordova of the ''[[Arizona Republic]]'' said the film "sports" Hayek and her co-star Penélope Cruz as the "lusty dream team" and that they were the "marketing fantasy" for the film.<ref>{{cite web |url=https://www.azcentral.com/ent/movies/articles/1013bandidas1013.html |archive-url=https://archive.today/20120729131819/http://www.azcentral.com/ent/movies/articles/1013bandidas1013.html |url-status=dead |archive-date=29 July 2012 |title=Bandidas |first=Randy |last=Cordova |work=[[Arizona Republic]] |publisher=AZcentral.com |date=13 October 2006 |access-date=20 April 2010 }}</ref> ''Bandidas'' was followed by ''[[Ask the Dust (film)|Ask the Dust]]'', a period romance set in Los Angeles based on a John Fante novel<ref>{{cite news|url=https://www.theguardian.com/books/booksblog/2009/jan/14/john-fante-ask-dust|title=How Ask the Dust nearly missed greatness|first=Rob|last=Woodard|work=The Guardian|date=14 January 2009|location=London|access-date=January 2, 2022|archive-date=August 28, 2020|archive-url=https://web.archive.org/web/20200828083806/https://www.theguardian.com/books/booksblog/2009/jan/14/john-fante-ask-dust|url-status=live}}</ref> and co-starring [[Colin Farrell]]. Peter Bradshaw of ''The Guardian'' found "something a little forced in both lead performances",<ref>{{cite news |author=Peter Bradshaw |url=https://www.theguardian.com/culture/2006/jun/02/5 |title=Ask the Dust | Culture |work=The Guardian |date=2 June 2006 |access-date=3 January 2013 |location=London |archive-date=January 2, 2022 |archive-url=https://web.archive.org/web/20220102094630/https://www.theguardian.com/culture/2006/jun/02/5 |url-status=live }}</ref> and with a limited theatrical release, the film was not a financial success.<ref name="tnc">{{cite web | publisher=Thenumbers.com | title=Ask The Dusk Total Grosses Revenues | url=https://www.the-numbers.com/movies/2006/ADUST.php | access-date=1 December 2006 | archive-date=September 7, 2014 | archive-url=https://web.archive.org/web/20140907082517/http://www.the-numbers.com/movies/2006/ADUST.php | url-status=live }}</ref> Her last film of 2006 was ''[[Lonely Hearts (2006 film)|Lonely Hearts]]'', a neo-noir crime drama chronicling the notorious "lonely hearts killers" of the 1940s, [[Raymond Fernandez and Martha Beck]], in which Hayek played Beck, with [[Jared Leto]] taking on the role of Fernandez. The film received mixed reviews from critics, but the cast garnered praise. [[Peter Travers]] of ''[[Rolling Stone (magazine)|Rolling Stone]]'' stated: "When Hayek and Leto are onscreen, you do not look away."<ref>{{cite web|last=Huntington |first=Heather |title=Lonely Hearts (2006) |url=http://www.reelz.com/movie/224133/lonely-hearts/reviews/ |publisher=[[Reelz]] |date=April 13, 2007 |access-date=January 28, 2014 |url-status=dead |archive-url=https://web.archive.org/web/20131216033846/http://www.reelz.com/movie/224133/lonely-hearts/reviews/ |archive-date=December 16, 2013 }}</ref>
Hayek served as an executive producer for the American television series ''[[Ugly Betty]]'' (2006–2010), after adapting the story for American television with [[Ben Silverman]], who acquired the rights and scripts from the Colombian [[telenovela]] ''[[Yo Soy Betty La Fea]]'' in 2001. Originally intended as a half-hour sitcom for NBC in 2004, the project would later be picked up by [[American Broadcasting Company|ABC]] for the 2006–2007 season with [[Silvio Horta]] also producing. She guest-starred on the series as [[Ugly Betty#Cast and characters|Sofia Reyes]], a magazine editor. ''Ugly Betty'' was a success with critics and audiences, won a [[Golden Globe Award]] for Best Comedy Series in 2007, and earned Hayek nominations for both [[Primetime Emmy Award for Outstanding Guest Actress in a Comedy Series|Outstanding Guest Actress in a Comedy Series]] and Outstanding Comedy Series at the [[59th Primetime Emmy Awards]].<ref>{{cite web |title=Outstanding Guest Actress In A Comedy Series |url=http://www.emmys.com/nominations/2007/Outstanding%20Guest%20Actress%20In%20A%20Comedy%20Series |work=Primetime Emmy Awards nominations for 2007 |publisher=Academy of Television Arts & Sciences |access-date=September 13, 2012 |archive-date=July 27, 2012 |archive-url=https://web.archive.org/web/20120727182711/http://www.emmys.com/nominations/2007/Outstanding%20Guest%20Actress%20In%20A%20Comedy%20Series |url-status=live }}</ref> After finalizing negotiations with [[MGM]] to become the CEO of her own Latin-themed film production company, Ventanarosa, in 2007,<ref>{{cite news|url=http://www.trulyhollywood.com/articles.php?req=read&articleId=406 |title=News: Salma Hayek |publisher=Truly Hollywood |date=April 9, 2007 |url-status=dead |archive-url=https://web.archive.org/web/20071009053743/http://www.trulyhollywood.com/articles.php?req=read&articleId=406 |archive-date=October 9, 2007}}</ref> Hayek signed a two-year deal with ABC for Ventanarosa to develop projects for the network.<ref>{{cite news|title=Hayek sits pretty with ABC deal|url=https://www.hollywoodreporter.com/hr/content_display/television/news/e3i289264b713379249ab47612fec62e6a2|work=[[The Hollywood Reporter]]|date=May 15, 2007|author1=Siegel, Tatiana|author2=Andreeva, Nellie|access-date=April 17, 2020|archive-date=October 11, 2007|archive-url=https://web.archive.org/web/20071011163735/http://www.hollywoodreporter.com/hr/content_display/television/news/e3i289264b713379249ab47612fec62e6a2|url-status=dead}}</ref>
In 2007, Hayek made a cameo appearance, as a nurse singing a cover of [[The Beatles]] song "[[Happiness Is A Warm Gun]]", in Julie Taymor's jukebox musical romantic drama ''[[Across the Universe (film)|Across the Universe]]''. The role of Madame Truska, a woman who can grow an indestructible beard, in ''[[Cirque du Freak: The Vampire's Assistant]]'' (2009), was Hayek's first acting project following the birth of her daughter. She characterized the film, which was an adaptation of the book series ''[[The Saga of Darren Shan]]'' by author [[Darren Shan]], as "a little bit of hard work. But it's not like I have to be emotionally devastated for months".<ref>{{cite news| url = https://www.reuters.com/article/us-hayek-idINN0728907820080410| title = New mom Salma Hayek dons beard, fight neonatal tetanus | website = [[Reuters]]| date = April 10, 2008| access-date = January 3, 2022| archive-date = January 3, 2022| archive-url = https://web.archive.org/web/20220103095051/https://www.reuters.com/article/us-hayek-idINN0728907820080410| url-status = live}}</ref> The film was a critical and commercial failure.<ref>{{cite web| url = https://www.salon.com/2009/10/23/cirque_du_freak/| title = "Cirque du Freak": Not freaky enough {{!}} Salon.com| date = October 23, 2009| access-date = January 3, 2022| archive-date = January 3, 2022| archive-url = https://web.archive.org/web/20220103095046/https://www.salon.com/2009/10/23/cirque_du_freak/| url-status = live}}</ref><ref>{{cite web |url=https://www.metacritic.com/movie/cirque-du-freak-the-vampires-assistant/details |title=Cirque du Freak: The Vampire's Assistant Details and Credits |publisher=Metacritic |date= |accessdate=2022-02-13 |archive-date=January 3, 2022 |archive-url=https://web.archive.org/web/20220103095051/https://www.metacritic.com/movie/cirque-du-freak-the-vampires-assistant/details |url-status=live }}</ref> [[Screen Rant]] felt that Hayek is "fun as the bearded lady Madame Truska but [...] is unable to single-handedly elevate the material".<ref>{{cite web |last=Gunning |first=Cathal |url=https://screenrant.com/salma-hayek-horror-movies-ranked-worst-best/ |title=Every Salma Hayek Horror Movie Ranked |publisher=[[Screen Rant]] |date=2021-11-28 |accessdate=2022-02-13 |archive-date=January 2, 2022 |archive-url=https://web.archive.org/web/20220102094630/https://screenrant.com/salma-hayek-horror-movies-ranked-worst-best/ |url-status=live }}</ref>
===Continued commercial success (2010–2017)===
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Hayek served as a producer and provided her voice for the character of Kamila, a widowed mother, in ''[[The Prophet (2014 film)|The Prophet]]'' (2014), adapted from the 1923 book by [[Kahlil Gibran]]. Describing the film as a "love letter to my heritage", Hayek said it helped her explore her relationship with her late grandfather, who was a fan of the book, and remarked: "Between all the connections of our ancestors and the memories of the ones that are no longer with us, I hope they are proud of this film because I did it also for them".<ref>{{cite web |url=https://www.reuters.com/article/uk-lebanon-film-hayek-idUKKBN0NI16W20150427 |title=Salma Hayek pays tribute to Lebanese roots with film of 'The Prophet' |work=Reuters |last=Westall |first=Sylvia |date=April 27, 2015 |access-date=February 16, 2022 |archive-date=February 16, 2022 |archive-url=https://web.archive.org/web/20220216173606/https://www.reuters.com/article/uk-lebanon-film-hayek-idUKKBN0NI16W20150427 |url-status=live }}</ref> In 2014, she made a brief appearance in [[James Bobin]]’s comedy sequel ''[[Muppets Most Wanted]]'', starred as a woman forced into [[sexual slavery]] in [[Joe Lynch (director)|Joe Lynch]]'s action drama ''[[Everly (film)|Everly]]'', and reunited with Pierce Brosnam to play his love interest in [[Tom Vaughan (director)|Tom Vaughan]]'s romantic comedy ''[[Some Kind of Beautiful]]''. ''Everly'' and ''Some Kind of Beautiful '' were both distributed for online markets and poorly received; while critics noted that the former "benefits from Joe Lynch's stylish direction and Salma Hayek's starring work, but it's too thinly written and sleazily violent to fully recommend",<ref>{{cite web | url=https://www.rottentomatoes.com/m/everly/ | title=Everly | work=[[Rotten Tomatoes]] | publisher=[[Flixster]] | access-date=February 26, 2015 | archive-date=February 26, 2015 | archive-url=https://web.archive.org/web/20150226104406/http://www.rottentomatoes.com/m/everly | url-status=live }}</ref> [[Rotten Tomatoes]] gave the latter a 6% rating based on 34 reviews.<ref>{{cite web |url=https://www.rottentomatoes.com/m/some_kind_of_beautiful |title=Some Kind of Beautiful |publisher=Rotten Tomatoes |date= |accessdate=2022-02-13 |archive-date=November 17, 2021 |archive-url=https://web.archive.org/web/20211117044421/https://www.rottentomatoes.com/m/some_kind_of_beautiful |url-status=live }}</ref>
In ''[[Tale of Tales (2015 film)|Tale of Tales]]'' (2015), a European fantasy film directed and written by [[Matteo Garrone]], Hayek appeared as the 17th-century Queen of Longtrellis. A screen adaptation based on collections of tales by [[Italy|Italian]] poet and courtier [[Giambattista Basile]], the film competed for the [[Palme d'Or]] at the [[2015 Cannes Film Festival|68th Cannes Film Festival]].<ref>{{cite web |url=http://www.festival-cannes.com/en/article/61306.html |title=2015 Official Selection |accessdate=16 April 2015 |work=Cannes |archive-date=April 18, 2015 |archive-url=https://web.archive.org/web/20150418084150/http://www.festival-cannes.com/en/article/61306.html |url-status=dead }}</ref><ref>{{cite web|url=http://www.festival-cannes.fr/en/article/61347.html|title=Screenings Guide|work=Festival de Cannes|date=6 May 2015|accessdate=8 May 2015|archive-date=May 18, 2015|archive-url=https://web.archive.org/web/20150518080922/http://www.festival-cannes.fr/en/article/61347.html|url-status=live}}</ref> In 2016, Hayek voiced the role of Teresa del Taco in ''[[Sausage Party]]'', an adult animated film she described as "the naughtiest thing I've ever done. I never thought I'd ever say some of those things out loud. But, I had a lot of fun [...] It's a different kind of crazy".<ref>{{cite web |last=Radish |first=Christina |url=https://collider.com/salma-hayek-sausage-party-tale-of-tales-interview/ |title=Salma Hayek Talks Sausage Party and Tale of Tales |publisher=[[Collider (website)|Collider]].com |date=2016-04-22 |accessdate=2022-02-13 |archive-date=January 2, 2022 |archive-url=https://web.archive.org/web/20220102131157/https://collider.com/salma-hayek-sausage-party-tale-of-tales-interview/ |url-status=live }}</ref> The highest grossing R-rated animated film of all time, ''Sausage Party'' grossed $140.4 million worldwide.<ref>{{cite web| url = https://www.boxofficemojo.com/title/tt1700841/| title = Sausage Party – Box Office Mojo| access-date = January 2, 2022| archive-date = January 2, 2022| archive-url = https://web.archive.org/web/20220102131157/https://www.boxofficemojo.com/title/tt1700841/| url-status = live}}</ref>
Hayek took on the role of a holistic medicine practitioner who attends a wealthy client's dinner party in [[Miguel Arteta]]'s drama ''[[Beatriz at Dinner]]'' (2017),<ref>{{cite web|url=https://www.rottentomatoes.com/m/beatriz_at_dinner/|title=Beatriz at Dinner|website=[[Rotten Tomatoes]]|accessdate=June 18, 2020|archive-date=June 4, 2020|archive-url=https://web.archive.org/web/20200604190646/https://www.rottentomatoes.com/m/beatriz_at_dinner|url-status=live}}</ref> which [[Owen Gleiberman]] of ''[[Variety (magazine)|Variety]]'' called a "small-scale but elegantly deft squirmfest that features a luminous performance” by the actress.<ref>{{cite web|url=https://variety.com/2017/film/reviews/beatriz-at-dinner-review-1201967655/|title=Sundance Film Review: 'Beatriz at Dinner'|website=[[Variety (magazine)|Variety]]|first=Owen|last=Gleiberman|date=January 24, 2017|accessdate=June 27, 2017|archive-date=July 4, 2017|archive-url=https://web.archive.org/web/20170704101435/http://variety.com/2017/film/reviews/beatriz-at-dinner-review-1201967655/|url-status=live}}</ref> That role earned Hayek an [[Independent Spirit Film Award]] nomination for [[Independent Spirit Award for Best Female Lead|Best Female Lead]].<ref>{{cite web|url=https://www.hollywoodreporter.com/lists/independent-spirit-award-nominations-full-list-2017-1057823|title=2018 Independent Spirit Award Nominations Revealed|last=Lewis|first=Hilary|date=November 21, 2017|work=[[The Hollywood Reporter]]|accessdate=November 21, 2017|archive-date=May 19, 2019|archive-url=https://web.archive.org/web/20190519024200/https://www.hollywoodreporter.com/lists/independent-spirit-award-nominations-full-list-2017-1057823|url-status=live}}</ref> The comedy ''[[How to Be a Latin Lover]]'' (2017) was a [[sleeper hit]] upon its release and featured Hayek as the estranged sister of a man who has made a career of seducing rich older women.<ref>{{cite web |url=https://www.rottentomatoes.com/m/how_to_be_a_latin_lover |title=How to Be a Latin Lover |publisher=Rotten Tomatoes |date= |accessdate=2022-02-13 |archive-date=January 2, 2022 |archive-url=https://web.archive.org/web/20220102120255/https://www.rottentomatoes.com/m/how_to_be_a_latin_lover |url-status=live }}</ref> Her last film outing of 2017 was [[Patrick Hughes (director)|Patrick Hughes]]'s action comedy ''[[The Hitman's Bodyguard]]'', in which she starred as the wife of a convicted hitman, opposite [[Ryan Reynolds]] and [[Samuel L. Jackson]]. The film made an impressive $176.6 million globally.<ref>{{cite web|url=https://www.boxofficemojo.com/movies/?id=hitmansbodyguard.htm|title=The Hitman's Bodyguard (2017)|website=[[Box Office Mojo]]|access-date=October 31, 2017|archive-date=July 8, 2019|archive-url=https://web.archive.org/web/20190708191133/https://www.boxofficemojo.com/movies/?id=hitmansbodyguard.htm|url-status=live}}</ref>
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Hayek portrayed [[Ajak (Marvel Cinematic Universe)|Ajak]], the wise and spiritual leader of the titular group, in the [[Marvel Cinematic Universe]] picture ''[[Eternals (film)|Eternals]]'', directed by [[Chloé Zhao]], who "personally selected" her for the role.<ref name="shh">{{cite web |author=Zack Sharf |url=https://www.indiewire.com/2021/08/salma-hayek-marvel-offer-eternals-grandma-role-1234658806/ |title=Salma Hayek Assumed Marvel Would Offer 'Eternals' Grandma Role |publisher=IndieWire |date=2021-08-18 |accessdate=2022-02-13 |archive-date=January 3, 2022 |archive-url=https://web.archive.org/web/20220103074624/https://www.indiewire.com/2021/08/salma-hayek-marvel-offer-eternals-grandma-role-1234658806/ |url-status=live }}</ref> Initially surprised by [[Marvel Studios|Marvel]]'s interest on her casting,<ref name="shh" /> Hayek described her involvement in the film as "empowering" and recalled getting "emotional" upon seeing her character's superhero costume, stating: "It was because it means so much to so many people that, to think that for a Mexican girl —a Mexican woman in her 50s— was able to be a superhero. I felt a lot of pride to have my superhero outfit on. It meant something".<ref>{{cite web |url=https://www.usatoday.com/videos/news/nation/2021/10/28/eternals-stars-celebrate-films-diversity-london-premiere/8580142002/ |title='Eternals' stars celebrate film's diversity at London premiere |publisher=Usatoday.com |date=2021-10-28 |accessdate=2022-02-13 |archive-date=January 3, 2022 |archive-url=https://web.archive.org/web/20220103073528/https://www.usatoday.com/videos/news/nation/2021/10/28/eternals-stars-celebrate-films-diversity-london-premiere/8580142002/ |url-status=live }}</ref> The film, released in the United States on November 5, 2021,<ref>{{cite web|url=https://www.marvel.com/articles/movies/sdcc-2019-all-of-the-marvel-studios-news-coming-out-of-hall-h-at-san-diego-comic-con|title=SDCC 2019: All of the Marvel Studios News Coming Out of Hall H at San Diego Comic-Con|website=[[
In June 2022, Hayek was cast in [[Angelina Jolie]]’s upcoming film, ''Without Blood'', based on the bestselling Italian novel by [[Alessandro Baricco]]. It was filmed in [[Rome]], [[Apulia]], and [[Basilicata]]. Hayek will star in the film alongside [[Demián Bichir]].<ref>{{cite web|url=https://screenrant.com/angelina-jolie-salma-hayek-cast-without-blood-movie/|title=Angelina Jolie Will Direct Eternals Co-Star Salma Hayek In New Movie|website=[[Screen Rant]]|date=June 10, 2022|author=Sarah Smith|access-date=June 10, 2022|archive-date=June 10, 2022|archive-url=https://web.archive.org/web/20220610154345/https://screenrant.com/angelina-jolie-salma-hayek-cast-without-blood-movie/|url-status=live}}</ref><ref>{{Cite web |last=Ravindran |first=Manori |date=2022-06-09 |title=Angelina Jolie to Direct and Write 'Without Blood,' Salma Hayek Pinault and Demian Bichir to Star |url=https://variety.com/2022/film/global/angelina-jolie-without-blood-salma-hayek-1235289226/ |access-date=2022-11-20 |website=Variety |language=en-US |archive-date=June 9, 2022 |archive-url=https://web.archive.org/web/20220609150140/https://variety.com/2022/film/global/angelina-jolie-without-blood-salma-hayek-1235289226/ |url-status=live }}</ref><ref>{{Cite web |title=Angelina Jolie's Sons Worked on Her New Film 'Without Blood' |url=https://www.wmagazine.com/culture/angelina-jolie-without-blood-cast-release-date |access-date=2022-11-20 |website=W Magazine |date=August 17, 2022 |language=en |archive-date=November 20, 2022 |archive-url=https://web.archive.org/web/20221120194252/https://www.wmagazine.com/culture/angelina-jolie-without-blood-cast-release-date |url-status=live }}</ref>
In 2023, she appeared in the episode "[[Joan Is Awful]]" of the Netflix anthology ''[[Black Mirror]].''
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Early in her career, Hayek came to be regarded as a [[sex symbol]], and her most of her early films, it has been noted, such as the action-oriented ''Desperado'', ''From Dusk Till Dawn'', and ''Fled'', "predominantly featured her in racy sex symbol type of roles" and ultimately made Hayek a familiar face with mainstream audiences.<ref>{{cite web |author=Spence D. |url=https://www.ign.com/articles/2002/10/24/an-interview-with-salma-hayek |title=An Interview with Salma Hayek |publisher=IGN |date= October 24, 2002|accessdate=2022-02-13 |archive-date=January 2, 2022 |archive-url=https://web.archive.org/web/20220102162418/https://www.ign.com/articles/2002/10/24/an-interview-with-salma-hayek |url-status=live }}</ref> Various media publications have cited her as one of Hollywood's most beautiful actresses. ''[[People (magazine)|People]]'' named her one of the 50 most beautiful people in the world in 1996, 2003 and 2008,<ref name="sh2">{{cite web |url=https://www.imdb.com/name/nm0000161/bio?ref_=nm_ov_bio_sm |title=Salma Hayek Biography |website=imdb.com |archive-url=https://web.archive.org/web/20220102162418/https://www.imdb.com/name/nm0000161/bio?ref_=nm_ov_bio_sm |archive-date=January 2, 2022 }},</ref> ''[[Maxim (magazine)|Maxim]]'' ranked her 34th and 90th on their Hot 100 list in 2005 and 2007, respectively,<ref name="sh2" /> and ''[[FHM]]'' included her on their [[FHM's 100 Sexiest Women (UK)|100 Sexiest Women in the World]] list in 2005 and 2006.<ref name="sh2" /> A July 2007 poll by E-Poll Market Research found Hayek to be the "sexiest celebrity" among a group of 3,000 public figures, with 65 percent of respondents using the term "sexy" to describe her.<ref>{{cite news|title=Salma Hayek tops sexiest celebs list|url=https://www.today.com/money/salma-hayek-tops-sexiest-celebs-list-wbna19718502|work=[[Today (U.S. television program)|Today]]|date=July 11, 2007|access-date=November 22, 2019|archive-date=October 30, 2020|archive-url=https://web.archive.org/web/20201030014251/https://www.today.com/money/salma-hayek-tops-sexiest-celebs-list-wbna19718502|url-status=live}}</ref> The [[Armani]] dress Hayek wore to the [[69th Academy Awards|1997 Academy Awards]] was voted by [[E! Entertainment]] as one of the five most memorable in Oscar history.<ref name="sh2" />
From April 7 to June 18, 2006, the Blue Star Contemporary Art Center in [[San Antonio]], Texas hosted an exhibition called "Solamente Salma" (Spanish for "Only Salma"), consisting of 16 portrait paintings by [[muralist]] George Yepes and filmmaker [[Robert Rodriguez]]<ref>{{cite web|url=https://www.chron.com/news/article/PRN-Mercury-Presents-Solamente-Salma-1851094.php|title=Mercury Presents 'Solamente Salma' Exhibition of Salma Hayek Paintings in San Antonio|publisher=[[PR Newswire]]|via=[[Houston Chronicle]]|date=April 4, 2006|access-date=September 20, 2020|archive-date=September 21, 2020|archive-url=https://archive.today/20200921014402/https://www.chron.com/news/article/PRN-Mercury-Presents-Solamente-Salma-1851094.php|url-status=live}}</ref> of Hayek as the [[Aztec]] goddess [[Itzpapalotl]].<ref>{{cite web|url=http://www.latina.com/entertainment/salma-hayek-sexy-serious-real-life-roles|title=Salma Hayek: 10 Sexy & Serious (Real-Life) Roles!|author=Leal, Samantha|magazine=[[Latina (magazine)|Latina]]|date=March 7, 2013|access-date=September 20, 2020|archive-date=March 7, 2013|archive-url=https://web.archive.org/web/20130307231811/http://www.latina.com/entertainment/salma-hayek-sexy-serious-real-life-roles|url-status=live}}</ref><ref>{{cite book|last=Cantero|first=Monica|title=Language and Identity in Chicano/Latino Discourse – Lenguaje e identidad en el discurso chicano/latino|year=2006|publisher=LINCOM publishers|isbn=978-3895864872|page=33}}</ref> In July 2007, ''[[The Hollywood Reporter]]'' ranked Hayek 4th in their Latino Power 50, a list of the most powerful Latin members of Hollywood.<ref>{{cite news|title=THR's Latino Powe50|first=Stephen|last=Galloway|url=https://www.hollywoodreporter.com/hr/content_display/film/features/e3i08b80be8ba1477a7111e18b474e8366a|work=[[The Hollywood Reporter]]|date=July 26, 2007|access-date=April 17, 2020|archive-date=January 10, 2010|archive-url=https://web.archive.org/web/20100110004444/http://www.hollywoodreporter.com/hr/content_display/film/features/e3i08b80be8ba1477a7111e18b474e8366a|url-status=dead}}</ref> In 2008, she was awarded the [[Women in Film Crystal + Lucy Awards#Lucy Award|Women in Film Lucy Award]], in recognition of her creative works that have enhanced the perception of women through the medium of television,<ref>[http://wif.org/past-recipients "CRYSTAL AWARD"] {{webarchive|url=https://web.archive.org/web/20110724120329/http://www.wif.org/past-recipients |date=July 24, 2011}} list at WIF web site</ref> and ''[[Entertainment Weekly]]'' ranked her 17th in their list of the 25 Smartest People in TV.<ref>{{cite magazine|url=https://www.ew.com/ew/gallery/0,,20243951_9,00.html|title=Salma Hayek, Ugly Betty | 25 Smartest People in TV|magazine=Entertainment Weekly|access-date=May 10, 2009|archive-date=February 18, 2009|archive-url=https://web.archive.org/web/20090218234441/http://www.ew.com/ew/gallery/0,,20243951_9,00.html|url-status=dead}}</ref>
Throughout her career, Hayek has graced the covers of numerous international magazines,<ref name="sh3" /> including North America's ''[[InStyle]]'', ''[[Elle (magazine)|Elle]]'', ''[[Premiere (magazine)|Premiere]]'', ''[[Glamour (magazine)|Glamour]]'' and ''[[Variety (magazine)|Variety]]'';<ref name="sh3">{{Cite web |url=https://www.imdb.com/name/nm0000161/publicity |title=Salma Hayek |website=[[IMDb]] |access-date=January 2, 2022 |archive-date=January 2, 2022 |archive-url=https://web.archive.org/web/20220102181024/https://www.imdb.com/name/nm0000161/publicity |url-status=live }}</ref> Britain's ''Maxim'', ''[[Marie Claire]]'' and ''[[Total Film]]'';<ref name="sh3" /> and France's ''Entrevue'' and ''[[Madame Figaro]]''.<ref name="sh3" /> She was one of fifteen women selected to appear on the cover of the September 2019 issue of ''[[British Vogue]]'', by guest editor [[Meghan, Duchess of Sussex]].<ref name="IT-2019-07-31">{{cite news |title=Meghan Markle puts Sinéad Burke on the cover of Vogue's September issue |url=https://www.irishtimes.com/life-and-style/fashion/meghan-markle-puts-sinéad-burke-on-the-cover-of-vogue-s-september-issue-1.3970604 |newspaper=The Irish Times |access-date=July 31, 2019 |archive-date=July 29, 2019 |archive-url=https://web.archive.org/web/20190729141808/https://www.irishtimes.com/life-and-style/fashion/meghan-markle-puts-sin%C3%A9ad-burke-on-the-cover-of-vogue-s-september-issue-1.3970604 |url-status=live }}</ref>
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