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Personalized retargeting, like other forms of retargeting, uses basic information, pulled from [[cookies]] that are placed on a user’s web browser, to serve display advertisements. The products that appear in each user’s display ad are unique to each user and reflect products that the user previously viewed on a retailer’s website.
==History==
The mechanics of basic retargeting go back about 10 years, with personalized retargeting emerging recently as a more sophisticated technique to present consumers with targeted, relevant ads based on their previous onsite browsing history.{{Citation needed|date=September 2011}} Personalized retargeted ads differ from earlier forms of retargeting in that instead of static, branded creative ads, personalized ads are produced in real-time, reflect the browsing history of each individual user and can feature multiple ads in a single banner.{{Citation needed|date=September 2011}}
==Pricing models==
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