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| birth_name = Steven Paul Jobs<ref>{{harvnb|Isaacson|2011|p=4}}: "Paul and Clara named their new baby Steven Paul Jobs."</ref>
| birth_date = {{birth date|1955|2|24}}
| birth_place = [[San Francisco]], California,<!-- Do not link this. [[MOS:OVERLINK]] -->
| death_date = {{Death date and age|2011|10|
| death_place = [[Palo Alto, California]],
| restingplace = [[Alta Mesa Memorial Park]]
| education = [[Reed College]] (
| title = {{indented plainlist|
* Co-founder, [[chairman]], and [[CEO]] of [[Apple Inc.]]
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Jobs was born in San Francisco in 1955 and adopted shortly afterwards. He attended [[Reed College]] in 1972 before withdrawing that same year. In 1974, he traveled through India, [[Hippie trail|seeking enlightenment]] before later studying [[Buddhism in the West#Emerging mainstream western Buddhism|Zen Buddhism]]. He and Wozniak co-founded Apple in 1976 to further develop and sell Wozniak's [[Apple I]] personal computer. Together, the duo gained fame and wealth a year later with production and sale of the [[Apple II]], one of the first highly successful mass-produced [[microcomputer]]s.
Jobs saw the commercial potential of the [[Xerox Alto]] in 1979, which was [[computer mouse|mouse]]-driven and had a [[graphical user interface]] (GUI). This led to the development of the unsuccessful [[Apple Lisa]] in 1983, followed by [[Macintosh 128K|the breakthrough Macintosh]] in 1984, the first mass-produced computer with a GUI. The Macintosh launched the [[desktop publishing]] industry in 1985 (for example, the [[Aldus Pagemaker]]) with the addition of the Apple [[LaserWriter]], the first [[laser printer]] to feature [[vector graphics]] and [[PostScript]].
In 1985, Jobs departed Apple after a long power struggle with the company's board and its then-CEO, [[John Sculley]]. That same year, Jobs took some Apple employees with him to found NeXT, a [[computer platform]] development company that specialized in computers for higher-education and business markets, serving as its CEO. In 1986, he helped develop the [[visual effects]] industry by funding the computer graphics division of [[Lucasfilm]] that eventually spun off independently as Pixar, which produced the first 3D [[computer-animated]] feature film ''[[Toy Story]]'' (1995) and became a leading [[animation studio]], producing [[List of Pixar films|
In 1997, Jobs returned to Apple as CEO after the company's acquisition of NeXT. He was largely responsible for reviving Apple, which was on the verge of bankruptcy. He worked closely with British designer [[Jony Ive]] to develop a line of products and services that had larger cultural ramifications, beginning with the "[[Think different]]" advertising campaign, and leading to the [[iMac]], [[iTunes]], [[
==Early life==
===Family===
Steven Paul Jobs was born in
Schieble requested that her son be adopted by college graduates. A lawyer and his wife were selected, but they withdrew after discovering that the baby was a boy, so Jobs was instead adopted by Paul Reinhold and Clara (née Hagopian) Jobs. Paul Jobs, an American of German descent, was the son of a dairy farmer from [[Washington County, Wisconsin]]. After dropping out of high school, he worked as a
===Infancy===
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}}
Paul Jobs worked in several jobs that included a try as a machinist,<ref>{{cite book|title=Steve Jobs: Thinks Different|page=8|isbn=978-0761-31393-9|first=Ann|last=Brashares|year=2001|publisher=Lerner Publishing|quote="worked as a machinist"}}</ref> several other jobs,<ref>{{cite book|isbn=0-385-48684-7|url=https://archive.nytimes.com/www.nytimes.com/books/first/m/malone-loop.html|title=Infinite Loop: How the World's Most Insanely Great Computer Company Went Insane|first=Michael S.|last=Malone|year=1999|publisher=Currency/Doubleday|access-date=May 22, 2020|archive-date=August 7, 2020|archive-url=https://web.archive.org/web/20200807182330/https://archive.nytimes.com/www.nytimes.com/books/first/m/malone-loop.html|url-status=live|quote="struggling as a machinist and then a used-car salesman .. finance company .. earned his realtor's license. [but] downward spiral"}}</ref> and then "back to work as a machinist". Paul and Clara adopted Jobs's sister Patricia in 1957,{{sfn|Isaacson|2011|p=5}} and by 1959 the family had moved to the [[Monta Loma, Mountain View|Monta Loma]] neighborhood in [[Mountain View, California]].<ref>{{Cite web|url=https://www.mv-voice.com/news/2011/10/07/steve-jobs-called-mountain-view-home-as-a-child|title=Steve Jobs called Mountain View home as a child|last=DeBolt|first=Daniel|date=October 7, 2011|website=Mountain View Voice|access-date=January 22, 2020|quote=Hatt remembers Jobs attending Monta Loma elementary school and according to county property records, the Jobs family owned a house at 286 Diablo Avenue from 1959 to 1967.|archive-date=December 4, 2019|archive-url=https://web.archive.org/web/20191204124324/https://www.mv-voice.com/news/2011/10/07/steve-jobs-called-mountain-view-home-as-a-child|url-status=live}}</ref> Paul built a workbench in his garage for his son in order to "pass along his love of mechanics". Jobs, meanwhile, admired his father's craftsmanship "because he knew how to build anything. If we needed a cabinet, he would build it. When he built our fence, he gave me a hammer so I could work with him ... I wasn't that into fixing cars ... but I was eager to hang out with my dad."{{sfn|Isaacson|2011|pp=5–6}}
[[File:Apple Garage.jpg|thumb|The childhood family home of Steve Jobs on Crist Drive in [[Los Altos, California]], is the original site of [[Apple Computer]]. The home was added to a list of historic Los Altos sites in 2013.<ref name="hissite">{{Cite web |url=http://www.mercurynews.com/news/ci_24410143/steve-jobs-childhood-home-becomes-a |title=Steve Jobs' childhood home becomes a landmark |website=mercurynews.com |date=October 29, 2013 |access-date=June 26, 2015 |archive-date=June 26, 2015 |archive-url=https://web.archive.org/web/20150626144138/http://www.mercurynews.com/news/ci_24410143/steve-jobs-childhood-home-becomes-a |url-status=live }}</ref>|alt=Home of Paul and Clara Jobs, on Crist Drive in Los Altos, California]]
Jobs had difficulty functioning in a traditional classroom, tended to resist authority figures, frequently misbehaved, and was suspended a few times.
The Jobs family was not affluent, and only by expending all their savings were they able to buy a new home in 1967, allowing Steve to change schools.
▲The Jobs family was not affluent, and only by expending all their savings were they able to buy a new home in 1967, allowing Steve to change schools.<ref name="journeyisreward" /> The new house (a three-bedroom home on Crist Drive in [[Los Altos, California]]) was in the better [[Cupertino Union School District|Cupertino School District]], [[Cupertino, California]],{{sfn|Isaacson|2011|pp=14}} and was embedded in an environment even more heavily populated with engineering families than the Mountain View area was.<ref name=journeyisreward/> The house was declared a historic site in 2013, as the first site of Apple Computer.<ref name="hissite" /> By 2013, it was owned by Jobs's sister, Patty, and occupied by his stepmother, Marilyn.<ref name="piece">{{Cite web |url=http://www.mercurynews.com/breaking-news/ci_24193660/steve-jobs-old-garage-about-become-piece-history?source=pkg |title=Steve Jobs' old garage about to become a piece of history |website=mercurynews.com |date=September 27, 2013 |access-date=June 26, 2015 |archive-date=June 26, 2015 |archive-url=https://web.archive.org/web/20150626103134/http://www.mercurynews.com/breaking-news/ci_24193660/steve-jobs-old-garage-about-become-piece-history?source=pkg |url-status=live }}</ref> When he was 13, in 1968, Jobs was given a summer job by [[Bill Hewlett]] (of [[Hewlett-Packard]]) after Jobs cold-called him to ask for parts for an electronics project.<ref name="journeyisreward" />
===Homestead High===
[[File:Steve Jobs in 1972 Pegasus (retouched).jpg|thumb|upright|Jobs's [[Homestead High School (Cupertino, California)|Homestead High School]] yearbook photo, 1972]]
The location of the Los Altos home meant that Jobs would be able to attend nearby [[Homestead High School (Cupertino, California)|Homestead High School]], which had strong ties to [[Silicon Valley]].{{sfn|Isaacson|2011|p=16}} He began his first year there in late 1968 along with [[Bill Fernandez]],<ref name=
Jobs underwent a change during mid-1970
In 1971, after Wozniak began attending [[University of California, Berkeley]], Jobs would visit him there a few times a week. This experience led him to study in nearby [[Stanford University]]'s student union. Instead of joining the electronics club, Jobs put on light shows with a friend for Homestead's [[avant-garde]] [[jazz]] program. He was described by a Homestead classmate as "kind of brain and kind of hippie ... but he never fit into either group. He was smart enough to be a nerd, but wasn't nerdy. And he was too intellectual for the hippies, who just wanted to get wasted all the time. He was kind of an outsider. In high school everything revolved around what group you were in, and if you weren't in a carefully defined group, you weren't anybody. He was an individual, in a world where individuality was suspect." By his senior year in late 1971, he was taking a freshman English class at Stanford and working on a Homestead underground film project with Chrisann Brennan.{{sfn|Isaacson|2011|p=31}}{{sfn|Brennan|2013|pp=1-11}}
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===Reed College===
In September 1972, Jobs enrolled at [[Reed College]] in [[Portland, Oregon]].<ref>{{Cite book |first=Karen |last=Blumenthal |year=2012 |title=Steve Jobs The Man Who Thought Different |publisher=A&C Black |isbn=9781408832073}} pp.271–272</ref> He insisted on applying only to Reed, although it was an expensive school that Paul and Clara could ill afford.{{sfn|Isaacson|2011|p=33}} Jobs soon befriended [[Robert Friedland]],{{sfn|Isaacson|2011|p=37}} who was Reed's [[Student government president|student body president]] at that time.<ref name=
{{quote box|width=25em|align=right|quote=I was interested in [[Counterculture of the 1960s#Religion, spirituality and the occult|Eastern mysticism]] which hit the shores about then. At [[Reed College|Reed]] there was a constant flow of people stopping by – from [[Timothy Leary]] and [[Richard Alpert]], to [[Gary Snyder]]. There was a constant flow of intellectual questioning about the truth of life. That was the time when every college student in the country read ''[[Be Here Now (book)|Be Here Now]]'' and ''[[Diet for a Small Planet]]''.|source=—Steve Jobs<ref>[https://www.theatlantic.com/technology/archive/2010/11/playboy-releases-1985-interview-with-29-year-old-steve-jobs/66833/ The Atlantic: "Playboy Releases 1985 Interview With 29-Year-Old Steve Jobs"] November 19,
After just one semester, Jobs dropped out of Reed College without telling his parents.{{sfn|Schlender|2016|p=30}} Jobs later explained this was because he did not want to spend his parents' money on an education that seemed meaningless to him. He continued to attend by auditing his classes,{{sfn|Isaacson|2011|pp=40–41}} including a course on [[calligraphy]] that was taught by [[Robert Palladino]]. In a 2005 commencement speech at [[Stanford University]], Jobs stated that during this period, he slept on the floor in friends' dorm rooms, [[History of bottle recycling in the United States|returned Coke bottles]] for food money, and got weekly free meals at the local [[International Society for Krishna Consciousness|Hare Krishna]] temple. In that same speech, Jobs said: "If I had never dropped in on that single [[calligraphy]] course in college, the Mac would have never had multiple [[typeface]]s or proportionally spaced fonts".<ref>{{Cite news |url=https://www.theguardian.com/technology/2011/oct/09/steve-jobs-stanford-commencement-address/print |title=Steve Jobs: Stanford commencement address, June 2005 |first=John |last=Naughton |date=October 8, 2011 |work=The Guardian |url-status=live |archive-url=https://web.archive.org/web/20120211064825/http://www.guardian.co.uk/technology/2011/oct/09/steve-jobs-stanford-commencement-address/print |archive-date=February 11, 2012 |location=London}}</ref>▼
▲In September 1972, Jobs enrolled at [[Reed College]] in [[Portland, Oregon]].<ref>{{Cite book |first=Karen |last=Blumenthal |year=2012 |title=Steve Jobs The Man Who Thought Different |publisher=A&C Black |isbn=9781408832073}} pp.271–272</ref> He insisted on applying only to Reed, although it was an expensive school that Paul and Clara could ill afford.{{sfn|Isaacson|2011|p=33}} Jobs soon befriended [[Robert Friedland]],{{sfn|Isaacson|2011|p=37}} who was Reed's [[Student government president|student body president]] at that time.<ref name=journeyisreward/>{{rp|needed=y|date=March 2018}} Brennan remained involved with Jobs while he was at Reed.
▲In a 2005 commencement speech at [[Stanford University]], Jobs stated that during this period, he slept on the floor in friends' dorm rooms, [[History of bottle recycling in the United States|returned Coke bottles]] for food money, and got weekly free meals at the local [[International Society for Krishna Consciousness|Hare Krishna]] temple. In that same speech, Jobs said: "If I had never dropped in on that single [[calligraphy]] course in college, the Mac would have never had multiple [[typeface]]s or proportionally spaced fonts".<ref>{{Cite news |url=https://www.theguardian.com/technology/2011/oct/09/steve-jobs-stanford-commencement-address/print |title=Steve Jobs: Stanford commencement address, June 2005 |first=John |last=Naughton |date=October 8, 2011 |work=The Guardian |url-status=live |archive-url=https://web.archive.org/web/20120211064825/http://www.guardian.co.uk/technology/2011/oct/09/steve-jobs-stanford-commencement-address/print |archive-date=February 11, 2012 |location=London}}</ref>
==1974–1985==
{{See also|History of Apple#1971–1985: Jobs and Wozniak}}
{{quote box|width=25em|align=right|quote=I was lucky to get into computers when it was a very young and idealistic industry. There weren't many degrees offered in computer science, so people in computers were brilliant people from mathematics, physics, music, zoology, whatever. They loved it, and no one was really in it for the money [...] There are people around here who start companies just to make money, but the great companies, well, that's not what they're about.|source=—Steve Jobs<ref>{{Cite web |url=
===Pre-Apple===
In February 1974, Jobs returned to his parents' home in Los Altos and began looking for a job.{{sfn|Isaacson|2011|pp=42–43}} He was soon hired by [[Atari, Inc.]] in [[Los Gatos, California]], as a [[computer technician]].{{sfn|Isaacson|2011|pp=42–43}}<ref name="intoday1">{{Cite magazine |date=September 13, 2011 |title=An exclusive interview with Daniel Kottke |url=http://indiatoday.intoday.in/story/india-visit-gave-a-vision-to-steve-jobs/1/154785.html |magazine=India Today |archive-url=https://web.archive.org/web/20120506051820/http://indiatoday.intoday.in/story/india-visit-gave-a-vision-to-steve-jobs/1/154785.html |archive-date=May 6, 2012 |access-date=October 27, 2011 |url-status=live}}</ref> Back in 1973, [[Steve Wozniak]] designed his own version of the classic video game ''[[Pong]]'' and gave its electronics board to Jobs. According to Wozniak, Atari only hired Jobs because he took the board down to the company, and they thought that he had built it himself.<ref>{{Cite web |url=http://www.gameinformer.com/b/features/archive/2013/06/27/how-steve-wozniak-s-breakout-defined-apple-s-future.aspx |title=How Steve Wozniak's Breakout Defined Apple's Future |date=June 27, 2013 |publisher=Gameinformer |url-status=dead |archive-url=https://web.archive.org/web/20131101231442/http://www.gameinformer.com/b/features/archive/2013/06/27/how-steve-wozniak-s-breakout-defined-apple-s-future.aspx |archive-date=November 1, 2013 |access-date=February 13, 2014}}</ref> Atari's cofounder [[Nolan Bushnell]] later described him as "difficult but valuable", pointing out that "he was very often the smartest guy in the room, and he would let people know that".<ref>{{Cite news |url=http://www.mercurynews.com/mike-cassidy/ci_22890892/cassidy-steve-jobs-hire-nolan-bushnell-book-atari |title=Cassidy on Nolan Bushnell: 'Steve was difficult,' says man who first hired Steve Jobs |date=March 29, 2013 |work=Mercury News |access-date=April 2, 2013 |url-status=live |archive-url=https://web.archive.org/web/20131206101225/http://www.mercurynews.com/mike-cassidy/ci_22890892/cassidy-steve-jobs-hire-nolan-bushnell-book-atari |archive-date=December 6, 2013}}</ref>
Jobs traveled to India in mid-1974<ref>{{Cite news |url=http://articles.economictimes.indiatimes.com/2011-10-25/news/30320340_1_delhi-belly-intuition-indian-villages |title=What really shaped Steve Jobs's view of India – Realms of intuition or the pains of Delhi belly? |date=September 25, 2011 |work=Economic Times |access-date=October 27, 2011 |url-status=
After seven months, Jobs left [[India]]<ref>{{Cite web |url=http://in.news.yahoo.com/wandering-india-steve-jobs-learned-intuition-123904237.html |title=Wandering in India for 7 months: Steve Jobs |date=October 24, 2011 |publisher=Yahoo News |url-status=dead |archive-url=https://web.archive.org/web/20120619010551/http://in.news.yahoo.com/wandering-india-steve-jobs-learned-intuition-123904237.html |archive-date=June 19, 2012 |access-date=October 27, 2011 }}</ref> and returned to the US ahead of Daniel Kottke.<ref name="intoday1" /> Jobs had changed his appearance; his head was shaved, and he wore traditional [[Clothing in India|Indian clothing]].<ref>{{Cite news |url=https://www.telegraph.co.uk/technology/apple/4242660/Steve-Jobs-Apples-iGod-Profile.html |title=Steve Jobs, Apple's iGod: Profile |last=Andrews |first=Amanda |date=January 14, 2009 |work=The Daily Telegraph |access-date=October 29, 2009 |url-status=live |archive-url=https://web.archive.org/web/20120413064433/http://www.telegraph.co.uk/technology/apple/4242660/Steve-Jobs-Apples-iGod-Profile.html |archive-date=April 13, 2012 |location=UK}}</ref><ref>{{Cite news |url=http://news.scotsman.com/comment/Steve-Jobs-profile-Apple39s-hard.4863847.jp |title=Steve Jobs profile: Apple's hard core |date=January 11, 2009 |access-date=October 29, 2009 |url-status=live |archive-url=https://web.archive.org/web/20110926150825/http://news.scotsman.com/comment/Steve-Jobs-profile-Apple39s-hard.4863847.jp |archive-date=September 26, 2011 |publisher=News scotsman |location=Edinburgh}}</ref> During this time, Jobs experimented with [[psychedelic drug|psychedelics]], later calling his [[LSD]] experiences "one of the two or three most important things [he had] done in [his] life".<ref>{{Cite book |url=https://books.google.com/books?id=cTyfxP-g2IIC&pg=PT25 |title=What the Dormouse Said: How the Sixties Counterculture Shaped the Personal Computer Industry |last=Markoff |first=John |publisher=[[Penguin Books]] |year=2005 |isbn=978-0-14-303676-0 |page=preface xix |author-link=John Markoff |access-date=October 5, 2011 |archive-date=August 19, 2020 |archive-url=https://web.archive.org/web/20200819025734/https://books.google.com/books?id=cTyfxP-g2IIC&pg=PT25 |url-status=live}}</ref><ref>{{Cite news |url=https://www.smh.com.au/technology/technology-news/jobss-pentagon-papers-kidnap-fears-drug-use-and-a-speeding-ticket-20120612-206yr.html |title=Jobs's Pentagon papers: kidnap fears, drug use and a speeding ticket |work=The Sydney Morning Herald |access-date=June 12, 2012 |url-status=live |archive-url=https://web.archive.org/web/20120615160118/http://www.smh.com.au/technology/technology-news/jobss-pentagon-papers-kidnap-fears-drug-use-and-a-speeding-ticket-20120612-206yr.html |archive-date=June 15, 2012}}</ref> He spent a period at the [[All One Farm]], a [[History of the hippie movement#New Communalism|commune]] in [[Oregon]] that was owned by [[Robert Friedland#Early life|Robert Friedland]].
During this time period, Jobs and Brennan both became practitioners of [[Zen]] [[Buddhism]] through the Zen master [[Kōbun Chino Otogawa]]. Jobs engaged in lengthy [[retreat (spiritual)#Buddhism|meditation retreats]] at the [[Tassajara Zen Mountain Center]], the oldest [[Sōtō|Sōtō Zen]] monastery in the US.<ref>{{Cite web |url=http://blogs.plos.org/neurotribes/2011/10/28/what-kind-of-buddhist-was-steve-jobs-really/ |title=What Kind of Buddhist was Steve Jobs, Really? |last=Silberman |first=Steve |date=October 28, 2011 |website=NeuroTribes |url-status=dead |archive-url=https://web.archive.org/web/20120703001131/http://blogs.plos.org/neurotribes/2011/10/28/what-kind-of-buddhist-was-steve-jobs-really/ |archive-date=July 3, 2012 |access-date=December 29, 2011 }}</ref> He considered taking up monastic residence at [[Eihei-ji]] in [[Japan]], and maintained a lifelong appreciation for Zen,<ref>{{Cite news |last=Burke |first=Daniel |date=November 2, 2011 |title=Steve Jobs' private spirituality now an open book |work=USA Today |url=https://www.usatoday.com/news/religion/story/2011-11-02/steve-jobs-faith-buddhism/51049772/1 |url-status=live |access-date=December 29, 2011 |archive-url=https://archive.today/20120914/http://www.usatoday.com/news/religion/story/2011-11-02/steve-jobs-faith-buddhism/51049772/1 |archive-date=September 14, 2012}}</ref> Japanese cuisine, and artists such as [[Hasui Kawase]].<ref>{{Cite web |last=Kentaro |first=Saeki |date=May 10, 2020 |title=The secret passion of Steve Jobs {{!}} NHK WORLD-JAPAN News |url=https://www3.nhk.or.jp/nhkworld/en/news/backstories/1074/ |access-date=March 21, 2023 |website=NHK WORLD |publisher=[[NHK World-Japan]] |language=en |archive-date=March 14, 2023 |archive-url=https://web.archive.org/web/20230314182646/https://www3.nhk.or.jp/nhkworld/en/news/backstories/1074/ |url-status=live }}</ref> Jobs returned to Atari in early 1975, and that summer, Bushnell assigned him to create a [[circuit board]] for the [[Arcade game|arcade]] video game ''[[Breakout (video game)|Breakout]]'' in as few chips as possible, knowing that Jobs would recruit Wozniak for help. During his day job at HP, Wozniak drew sketches of the circuit design; at night, he joined Jobs at Atari and continued to refine the design, which Jobs implemented on a [[breadboard]].{{sfn|Isaacson|2011|pp=52–54}} According to Bushnell, Atari offered {{USD|100|1975|about=yes|long=no|round=-2}} for each [[Transistor–transistor logic|TTL]] chip that was eliminated in the machine. Jobs made a deal with Wozniak to split the fee evenly between them if Wozniak could minimize the number of chips. Much to the amazement of Atari engineers, within four days Wozniak reduced the TTL count to 45, far below the usual 100, though Atari later re-engineered it to make it easier to test and add a few missing features.{{Sfn|Smith|2020|pp=286-287}} According to Wozniak, Jobs told him that Atari paid them only $750 (instead of the actual $5,000), and that Wozniak's share was thus $375.<ref>{{cite book |author-link=Steven L. Kent|last=Kent |first=Steven L. |title=[[The Ultimate History of Video Games]] |pages=71–73 |publisher=Three Rivers |year=2001 |isbn=978-0-7615-3643-7}}</ref> Wozniak did not learn about the actual bonus until ten years later but said that if Jobs had told him about it and explained that he needed the money, Wozniak would have given it to him.{{sfn|Isaacson|2011|pp=104–107}}
Jobs and Wozniak attended meetings of the [[Homebrew Computer Club]] in 1975, which was a stepping stone to the development and marketing of the first Apple computer.<ref name="NYT obit">{{Cite news |url=https://www.nytimes.com/2011/10/06/business/steve-jobs-of-apple-dies-at-56.html |title=Steven P. Jobs, 1955–2011: Apple's Visionary Redefined Digital Age |last=Markoff |first=John |date=October 5, 2011 |work=The New York Times |access-date=February 18, 2017 |archive-date=December 19, 2020 |archive-url=https://web.archive.org/web/20201219231603/https://www.nytimes.com/2011/10/06/business/steve-jobs-of-apple-dies-at-56.html |url-status=live|url-access=subscription }}</ref> According to a document released by the
===Apple (1976–1985)===
{{quote box|width=25em|align=right|quote=Basically [[Steve Wozniak]] and I invented the Apple because we wanted a personal computer. Not only couldn't we afford the computers that were on the market, those computers were impractical for us to use. We needed a [[Volkswagen Type 2|Volkswagen]]. The Volkswagen isn't as fast or comfortable as other ways of traveling, but the VW owners can go where they want, when they want and with whom they want. The VW owners have personal control of their car.|source=—Steve Jobs<ref>{{cite
By March 1976, Wozniak completed the basic design of the [[Apple I]] computer and showed it to Jobs, who suggested that they sell it; Wozniak was at first skeptical of the idea but later agreed.{{sfn|Linzmayer|2004|pp=5–6}} In April of that same year, Jobs, Wozniak, and administrative overseer [[Ronald Wayne]] founded Apple Computer Company (now called "
The two decided on the name "Apple" after Jobs returned from the All One Farm commune in Oregon and told Wozniak about his time in the farm's [[apple orchard]].<ref>{{Cite web |url=https://www.brandingstrategyinsider.com/2011/11/how-did-apple-computer-get-its-brand-name.html#.WgCTJhNSyt8 |title=How Did Apple Computer Get Its Brand Name? |date=November 17, 2011 |publisher=Branding Strategy Insider |access-date=November 6, 2017 |archive-date=July 4, 2017 |archive-url=https://web.archive.org/web/20170704125732/https://www.brandingstrategyinsider.com/2011/11/how-did-apple-computer-get-its-brand-name.html#.WgCTJhNSyt8 |url-status=live }}</ref> Jobs originally planned to produce bare [[printed circuit board]]s of the Apple I and sell them to computer hobbyists for {{USD|50|1976|about=yes|long=no|round=-1}} each. To fund the first batch, Wozniak sold his [[HP-65|HP scientific calculator]] and Jobs sold his [[Volkswagen Type 2|Volkswagen van]].{{sfn|Linzmayer|pp=5–7}}{{sfn|Schlender|2016|pp=39–40}} Later that year, computer retailer [[Paul Terrell]] purchased 50 fully assembled Apple I units for $500 each.{{sfn|Isaacson|2011|pp=66–68}}{{sfn|Linzmayer|pp=7–9}} Eventually about 200 Apple I computers were produced in total.<ref name="AppleStoryPart1">{{cite news | url=https://archive.org/stream/byte-magazine-1984-12/1984_12_BYTE_09-13_Communications#page/n461/mode/2up | title=The Apple Story / Part 1: Early History | work=BYTE | date=December 1984 | access-date=November 16, 2019 |author1=Williams, Gregg |author2=Moore, Rob | page=A67 | type=interview}}</ref>
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| align = right
| quote = For what characterizes Apple is that its scientific staff always acted and performed like artists – in a field filled with dry personalities limited by the rational and binary worlds they inhabit, Apple's engineering teams had passion. They always believed that what they were doing was important and, most of all, fun. Working at Apple was never just a job; it was also a crusade, a mission, to bring better computer power to people. At its roots, that attitude came from Steve Jobs. It was "[[Power to the people (slogan)|Power to the People]]", the slogan of the sixties, rewritten in technology for the eighties and called [[Macintosh]].
| source = —Jeffrey S. Young, 1987<ref>{{cite
}}
After Brennan returned from her own journey to India, she and Jobs fell in love again, as Brennan noted changes in him that she attributes to [[Kōbun Chino Otogawa|Kobun]] (whom she was also still following). It was also at this time that Jobs displayed a prototype Apple II computer for Brennan and his parents in their living room. Brennan notes a shift in this time period, where the two main influences on Jobs were Apple Inc. and [[Kobun Chino Otogawa|Kobun]].
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In April 1977, Jobs and Wozniak introduced the [[Apple II]] at the [[West Coast Computer Faire]].{{sfn|Linzmayer|2004|p=12}} It is the first consumer product to have been sold by Apple Computer. Primarily designed by Wozniak, Jobs oversaw the development of its unusual case and [[Rod Holt]] developed the unique power supply.<ref name="wozorg">{{Cite web |url=http://archive.woz.org/letters/general/35.html |title=woz.org: Comment From e-mail: Why didn't the early Apple II's use Fans? |last=Wozniak |first=Steve |publisher=woz.org |url-status=dead |archive-url=https://web.archive.org/web/20151226203330/http://archive.woz.org/letters/general/35.html |archive-date=December 26, 2015 |access-date=May 10, 2015 }}</ref> During the design stage, Jobs argued that the Apple II should have two [[expansion slot]]s, while Wozniak wanted eight. After a heated argument, Wozniak threatened that Jobs should "go get himself another computer". They later agreed on eight slots.<ref>{{cite book |last1= Wozniak |first1= Steve |last2= Smith |first2= Gina |author2-link= Gina Smith (author) |year= 2006 |title= iWoz: Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It |publisher=[[W. W. Norton & Company]] |isbn= 0-393-06143-4 |oclc= 502898652 |title-link= iWoz: Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It }}</ref> The Apple II became one of the first highly successful mass-produced microcomputer products in the world.<ref name="Ars Technica 2005-12-15">{{Cite web |url=https://arstechnica.com/features/2005/12/total-share/3/ |title=Total share: 30 years of personal computer market share figures |last=Reimer |first=Jeremy |date=December 15, 2005 |website=[[Ars Technica]] |publisher=[[Condé Nast]] |access-date=May 25, 2010 |archive-date=July 2, 2012 |archive-url=https://web.archive.org/web/20120702222414/http://arstechnica.com/features/2005/12/total-share/3/ |url-status=live }}</ref>
As Jobs became more successful with his new company, his relationship with Brennan grew more complex. In 1977, the success of Apple was now a part of their relationship, and Brennan, [[Daniel Kottke]], and Jobs moved into a house near the Apple office in [[Cupertino, California|Cupertino]]
Brennan turned down the internship and decided to leave Apple. A few weeks before she was due to give birth, Brennan was invited to deliver her baby at the All One Farm
When Jobs denied paternity, a [[DNA paternity testing|DNA test]] established him as Lisa's father.<ref
In 1978, at age 23, Jobs was worth over {{USD|1 million|long=no}} (equivalent to ${{formatprice|{{inflation|US|1000000|1978|r=0}}}} in {{Inflation-year|USD}}). By age 25, his net worth grew to an estimated {{USD|250 million|long=no}} (equivalent to ${{formatprice|{{inflation|US|250000000|1981|r=0}}}} in {{Inflation-year|USD}}). He was also one of the youngest "people ever to make the
In 1984, Jobs bought the [[Jackling House]] and estate and resided there for a decade. Thereafter, he leased it out for several years until 2000 when he stopped maintaining the house, allowing weathering to degrade it. In 2004, Jobs received permission from the town of Woodside to demolish the house to build a smaller, contemporary styled one. After a few years in court, the house was finally demolished in 2011, a few months before he died.<ref>{{Cite news |url=http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2011/02/14/BAUK1HN0JR.DTL |title=Steve Jobs' historic Woodside mansion is torn down |last=Lee |first=Henry K. |date=February 15, 2011 |work=The San Francisco Chronicle |access-date=February 7, 2022 |archive-date=December 25, 2011 |archive-url=https://web.archive.org/web/20111225152428/http://www.sfgate.com/cgi-bin/article.cgi?f=%2Fc%2Fa%2F2011%2F02%2F14%2FBAUK1HN0JR.DTL |url-status=live }}</ref>
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| image1 = Early Macintosh Prototype Computer History Museum Mountain View California 2013-04-11 23-45.jpg
| alt1 = Macintosh prototype
| caption1 = A Macintosh prototype, {{circa|1981}}
| image2 = Steve Jobs and Macintosh computer, January 1984, by Bernard Gotfryd - edited.jpg
| alt2 = Jobs with Mac
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[[File:Steve Jobs with Wendell Brown in January 1984, at the launch of Brown's Hippo-C software for Macintosh.jpg|thumb|upright|Jobs with software developer [[Wendell Brown]], 1984]]
By early 1985, the Macintosh's failure to defeat the IBM PC became clear,{{sfn|Isaacson|2011|pp=185–187}}{{sfn|Schlender|2016|pp=84–88}} and it strengthened Sculley's position in the company. In May 1985, Sculley—encouraged by Arthur Rock—decided to reorganize Apple, and proposed a plan to the board that would remove Jobs from the Macintosh group and put him in charge of "New Product Development". This move would effectively render Jobs powerless within Apple.<ref>{{cite
The Macintosh's struggle continued after Jobs left Apple. Though marketed and received in fanfare, the expensive Macintosh was hard to sell.<ref name="Swaine">Swaine, Michael and Paul Freiberger. ''Fire in the Valley: The Birth and Death of the Personal Computer'', 3rd Edition, Dallas: Pragmatic Bookshelf, 2014</ref>{{rp|308–309}} In 1985, [[Bill Gates]]'s then-developing company, [[Microsoft]], threatened to stop developing Mac applications unless it was granted "a license for the Mac operating system software. Microsoft was developing its graphical user interface ... for DOS, which it was calling [[Microsoft Windows|Windows]] and didn't want Apple to sue over the similarities between the Windows GUI and the Mac interface."<ref name="Swaine"/>{{rp|321}} Sculley granted Microsoft the license which later led to problems for Apple.<ref name="Swaine"/>{{rp|321}} In addition, cheap [[IBM PC compatible|IBM PC clones]] that ran Microsoft software and had a graphical user interface began to appear. Although the Macintosh preceded the clones, it was far more expensive, so "through the late 1980s, the Windows user interface was getting better and better and was thus taking increasingly more share from Apple".<ref name="Swaine"/>{{rp|322}} Windows-based IBM-PC clones also led to the development of additional GUIs such as IBM's TopView or Digital Research's GEM,<ref name="Swaine"/>{{rp|322}} and thus "the graphical user interface was beginning to be taken for granted, undermining the most apparent advantage of the Mac...it seemed clear as the 1980s wound down that Apple couldn't go it alone indefinitely against the whole IBM-clone market".<ref name="Swaine"/>{{rp|322}}
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===NeXT computer===
{{See also|NeXT}}
Following his resignation from Apple in 1985, Jobs founded
NeXT workstations were first released in 1990 and priced at {{USD|9,999|1990|long=no|about=yes|round=-3}}. Like the [[Apple Lisa]], the NeXT workstation was technologically advanced and designed for the education sector but was largely dismissed as cost prohibitive.<ref>Rose, F. (April 23, 2009). {{Cite news |url=https://www.wired.com/epicenter/2011/08/the-end-of-inno/ |title=The End of Innocence at Apple: What Happened After Steve Jobs was Fired |last=Rose |first=Frank |date=August 24, 2011 |magazine=Wired |url-status=live |archive-url=https://web.archive.org/web/20111008173249/http://www.wired.com/epicenter/2011/08/the-end-of-inno |archive-date=October 8, 2011 |access-date=March 11, 2017 }}. ''Wired''.</ref> The NeXT workstation was known for its technical strengths, chief among them its [[object-oriented]] software development system. Jobs marketed NeXT products to the financial, scientific, and academic community, highlighting its innovative, experimental new technologies, such as the [[Mach kernel]], the [[digital signal processor]] chip, and the built-in [[Ethernet]] port. Making use of a NeXT computer, English computer scientist [[Tim Berners-Lee]] invented the [[World Wide Web]] in 1990 at [[CERN]] in Switzerland.<ref>{{Cite web |url=http://info.cern.ch/ |title=Welcome to info.cern.ch: The website of the world's first-ever web server |year=2008 |publisher=CERN (European Organization for Nuclear Research) |url-status=live |archive-url=https://web.archive.org/web/20100117153723/http://info.cern.ch/ |archive-date=January 17, 2010 |access-date=November 1, 2011 }}</ref>
The revised, second generation [[NeXTcube]] was released in 1990. Jobs touted it as the first "interpersonal" computer that would replace the personal computer. With its innovative [[NeXTMail]] multimedia email system, NeXTcube could share voice, image, graphics, and video in email for the first time. "Interpersonal computing is going to revolutionize human communications and groupwork", Jobs told reporters.<ref>''Computimes''. (May 31, 1990). [https://news.google.com/newspapers?id=YK5UAAAAIBAJ&sjid=cZADAAAAIBAJ&pg=4008%2C4314860 Interpersonal computing{{spaced ndash}}the third revolution?] {{Webarchive|url=https://web.archive.org/web/20160429021747/https://news.google.com/newspapers?id=YK5UAAAAIBAJ&sjid=cZADAAAAIBAJ&pg=4008,4314860|date=April 29, 2016}}. ''New Straits Times''. (230), 20; Schlender, B. R., Alpert, M. (February 12, 1990). {{Cite news |last=Schlender |first=Brenton R. |date=February 12, 1990 |title=Who's ahead in the computer wars |url=https://money.cnn.com/magazines/fortune/fortune_archive/1990/02/12/73067/index.htm |url-status=live |archive-url=https://web.archive.org/web/20201129082428/https://money.cnn.com/magazines/fortune/fortune_archive/1990/02/12/73067/index.htm |archive-date=November 29, 2020 |access-date=August 3, 2020 |work=CNN}}. ''[[Fortune (magazine)|Fortune]]''.</ref> Jobs ran NeXT with an obsession for aesthetic perfection, as evidenced by the development of and attention to NeXTcube's magnesium case.<ref>Stross, R. E. (1993). ''Steve Jobs and the NeXT Big Thing''. Atheneum. {{ISBN|978-0-689-12135-7}}. pp. 117, 120, 246.</ref> This put considerable strain on NeXT's hardware division, and in 1993, after having sold only 50,000 machines, NeXT transitioned fully to software development with the release of [[NeXTSTEP]]/[[Intel]].<ref name="OGrady">O'Grady, J. (2008). ''Apple Inc.'' Greenwood Press. {{ISBN|978-0-313-36244-6}}.{{Pages needed|date=April 2017}}</ref> The company reported its first yearly profit of $1.03 million in 1994.{{sfn|Linzmayer|2004|p=213}} In 1996, NeXT Software, Inc. released [[WebObjects]], a framework for Web application development. After NeXT was acquired by Apple Inc. in 1997, WebObjects was used to build and run the
===Pixar and Disney===
In 1986, Jobs funded the spinout of The Graphics Group (later renamed Pixar) from [[Lucasfilm]]'s computer graphics division for the price of $10 million, $5 million of which was given to the company as capital and $5 million of which was paid to Lucasfilm for technology rights.<ref>{{Cite web |url=http://alvyray.com/pixar/default.htm |title=Pixar Founding Documents |last=Smith |first=Alvy Ray |author-link=Alvy Ray Smith |website=Alvy Ray Smith Homepage |url-status=dead |archive-url=https://web.archive.org/web/20050427012806/http://alvyray.com/Pixar/default.htm |archive-date=April 27, 2005 |access-date=January 11, 2011 }}</ref>
[[File:A Bug's Life crew in Oval Office 1998.jpg|thumb|Jobs and his [[Pixar]] team visited the [[Oval Office]] in 1998.]]
In 2003 and 2004, as Pixar's contract with Disney was running out, Jobs and Disney chief executive [[Michael Eisner]] tried but failed to negotiate a new partnership,<ref>Wolff, Michael, {{Cite web |url=https://www.vanityfair.com/culture/features/2006/04/wolff200604?currentPage=all |title=iPod, Therefore I am |website=[[Vanity Fair (magazine)|Vanity Fair]] |date=October 10, 2006 |url-status=live |archive-url=https://web.archive.org/web/20140328111011/http://www.vanityfair.com/culture/features/2006/04/wolff200604?currentPage=all |archive-date=March 28, 2014}}, ''[[Vanity Fair (magazine)|Vanity Fair]]'', April 2006. Retrieved September 3, 2010.</ref> and in January 2004, Jobs announced that he would never deal with Disney again.{{r|iger20190918}}
After Jobs's death, Iger recalled in 2019 that many warned him about Jobs, "that he would bully me and everyone else". Iger wrote, "Who wouldn't want Steve Jobs to have influence over how a company is run?", and that as an active Disney board member "he rarely created trouble for me. Not never but rarely." He speculated that they would have seriously considered merging Disney and Apple had Jobs lived.{{r|iger20190918}} [[Floyd Norman]], of Pixar, described Jobs as a "mature, mellow individual" who never interfered with the creative process of the filmmakers.<ref>{{Cite news |url=http://jimhillmedia.com/blogs/floyd_norman/archive/2009/01/19/steve-jobs-a-tough-act-to-follow.aspx |title=Steve Jobs: A Tough Act to Follow |last=Norman |first=Floyd |date=January 19, 2009 |access-date=January 19, 2009 |url-status=live |archive-url=https://web.archive.org/web/20100508103204/http://jimhillmedia.com/blogs/floyd_norman/archive/2009/01/19/steve-jobs-a-tough-act-to-follow.aspx |archive-date=May 8, 2010 |publisher=Jim Hill Media |author-link=Floyd Norman}}</ref> In early June 2014, Pixar cofounder and [[Walt Disney Animation Studios]] President [[Edwin Catmull]] revealed that Jobs once advised him to "just explain it to them until they understand" in disagreements. Catmull released the book ''[[Creativity, Inc.]]'' in 2014, in which he recounts numerous experiences of working with Jobs. Regarding his own manner of dealing with Jobs, Catmull writes:<ref
{{blockquote|In all the 26 years with Steve, Steve and I never had one of these loud verbal arguments, and it's not my nature to do that. ... but we did disagree fairly frequently about things. ... I would say something to him and he would immediately shoot it down because he could think faster than I could. ... I would then wait a week ... I'd call him up, and I give my counterargument to what he had said, and he'd immediately shoot it down. So I had to wait another week, and occasionally this went on for months. But ultimately one of three things happened. About a third of the time he said, "Oh, I get it, you're right", and that was the end of it. And it was another third of the time in which [I'd] say, "Actually I think he is right". The other third of the time, where we didn't reach consensus, he just let me do it my way, never said anything more about it.<ref name="ventures">{{Cite web |url=https://www.inc.com/julie-bort/steve-jobs-taught-this-man-how-to-win-arguments-with-really-stubborn-people.html |title=Steve Jobs Taught This Man How To Win Arguments With Really Stubborn People |first=Julie |last=Bort |date=June 5, 2014 |website=Inc. |publisher=Monsueto Ventures |access-date=June 8, 2014 |archive-date=June 8, 2014 |archive-url=https://web.archive.org/web/20140608002440/http://www.inc.com/julie-bort/steve-jobs-taught-this-man-how-to-win-arguments-with-really-stubborn-people.html |url-status=live }}</ref>}}
==1997–2011==
===Return to Apple===
{{See also|Apple Inc.#1997–2007: Return to profitability}}
[[File:Stevejobs Macworld2005.jpg|thumb|upright|alt=Full-length portrait of a middle-aged man, wearing jeans and a black turtleneck shirt, standing in front of a dark curtain with a white Apple logo|Jobs presented at [[Macworld Conference & Expo]] in 2005
In 1996, Jobs's former company Apple was struggling and its survival depended on completing its next operating system. After failed negotiations to purchase [[Be Inc.]],<ref>{{Cite magazine |author=WIRED Staff |title=Apple Buyout of Be Appears Unlikely |language=en-US |magazine=Wired |url=https://www.wired.com/1996/12/apple-buyout-of-be-appears-unlikely/ |access-date=November 5, 2023 |issn=1059-1028 |archive-date=November 5, 2023 |archive-url=https://web.archive.org/web/20231105035855/https://www.wired.com/1996/12/apple-buyout-of-be-appears-unlikely/ |url-status=live }}</ref><ref>{{Cite web |title=Software Deal Turns Up Heat On Apple {{!}} The Spokesman-Review |url=https://www.spokesman.com/stories/1996/nov/27/software-deal-turns-up-heat-on-apple/ |access-date=November 5, 2023 |website=www.spokesman.com |archive-date=November 5, 2023 |archive-url=https://web.archive.org/web/20231105035854/https://www.spokesman.com/stories/1996/nov/27/software-deal-turns-up-heat-on-apple/ |url-status=live }}</ref> Apple eventually came to a deal with
With the purchase of NeXT, much of the company's technology found its way into Apple products, most notably [[NeXTSTEP]], which evolved into
The company subsequently branched out, introducing and improving upon other digital appliances. With the introduction of the
Jobs had a public war of words with [[Dell, Inc.|Dell Computer]] CEO [[Michael Dell]], starting in 1987, when Jobs first criticized Dell for making "un-innovative beige boxes".<ref>{{Cite web |url=http://news.cnet.com/8301-10787_3-9940589-60.html |title=If Apple can go home again, why not Dell? |url-status=live |archive-url=https://web.archive.org/web/20120826215925/http://news.cnet.com/8301-10787_3-9940589-60.html |archive-date=August 26, 2012 |access-date=January 5, 2009}} CNET News. May 19, 2008.</ref> On October 6, 1997, at a [[Gartner]] Symposium, when Dell was asked what he would do if he ran the then-troubled Apple Computer company, he said: "I'd shut it down and give the money back to the shareholders".<ref>{{Cite web |url=http://www.news.com/Dell-Apple-should-close-shop/2100-1001_3-203937.html |title=Dell: Apple should close shop |website=[[CNET]] |url-status=live |archive-url=https://web.archive.org/web/20080517153618/http://www.news.com/Dell-Apple-should-close-shop/2100-1001_3-203937.html |archive-date=May 17, 2008}}</ref> Then, in 2006, Jobs emailed all employees when Apple's [[market capitalization]] rose above Dell's. It read:
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{{blockquote|Team, it turned out that Michael Dell wasn't perfect at predicting the future. Based on today's stock market close, Apple is worth more than Dell. Stocks go up and down, and things may be different tomorrow, but I thought it was worth a moment of reflection today. Steve.<ref>{{Cite news |url=https://www.nytimes.com/2006/01/16/technology/16apple.html |title=Michael Dell Should Eat His Words, Apple Chief Suggests |last=Markoff |first=John |date=January 16, 2006 |work=The New York Times |access-date=May 24, 2010 |author-link=John Markoff |archive-date=June 4, 2012 |archive-url=https://archive.today/20120604/http://www.nytimes.com/2006/01/16/technology/16apple.html |url-status=live }}</ref>}}
Jobs was both admired and criticized for his consummate skill at persuasion and salesmanship, which has been dubbed the "[[reality distortion field]]" and was particularly evident during his keynote speeches (colloquially known as "[[Stevenote]]s") at [[Macworld Conference & Expo|Macworld Expos]] and at [[Apple Worldwide Developers Conference]]s.<ref>{{Cite magazine |date=May 28, 2014 |title=11 Presentation Lessons You Can Still Learn From Steve Jobs |url=https://www.forbes.com/sites/carminegallo/2012/10/04/11-presentation-lessons-you-can-still-learn-from-steve-jobs/ |magazine=Forbes |access-date=June 16, 2014 |archive-date=June 5, 2014 |archive-url=https://web.archive.org/web/20140605113729/http://www.forbes.com/sites/carminegallo/2012/10/04/11-presentation-lessons-you-can-still-learn-from-steve-jobs/ |url-status=live }}</ref>
Jobs usually went to work wearing a black long-sleeved [[mock turtleneck]] made by [[Issey Miyake]], [[Levi's]] 501 blue jeans, and [[New Balance]] 991 sneakers.<ref name="latimes turtleneck">{{Cite news |url=http://latimesblogs.latimes.com/technology/2011/10/steve-jobs-explains-black-turtleneck-in-biography.html |title=Steve Jobs' black turtleneck reportedly explained in biography |date=October 11, 2011 |work=Los Angeles Times |access-date=October 14, 2011 |url-status=live |archive-url=https://web.archive.org/web/20111028073808/http://latimesblogs.latimes.com/technology/2011/10/steve-jobs-explains-black-turtleneck-in-biography.html |archive-date=October 28, 2011 }}</ref><ref>{{Cite web |url=https://gizmodo.com/gadgets/pcs/wear-the-exact-outfit-of-steve-jobs-for-458-157402.php |title=Wear the Exact Outfit of Steve Jobs for $458 |date=February 28, 2006 |website=Gizmodo |url-status=live |archive-url=https://web.archive.org/web/20110711100122/http://gizmodo.com/gadgets/pcs/wear-the-exact-outfit-of-steve-jobs-for-458-157402.php |archive-date=July 11, 2011 |access-date=April 19, 2010 }}</ref> Jobs told his biographer Walter Isaacson "...he came to like the idea of having a uniform for himself, both because of its daily convenience (the rationale he claimed) and its ability to convey a signature style".<ref name="latimes turtleneck" / [[File:Steve Jobs and Bill Gates (522695099).jpg|thumb|alt=Two middle-aged men shown full length, sitting in red leather chairs and smiling at each other|Jobs and [[Bill Gates]] were a panel at the fifth {{nowrap|''D: All Things Digital''}} conference in 2007.]]
In 2001, Jobs was granted stock options in the amount of 7.5 million shares of Apple with an exercise price of $18.30. It was alleged that the options had been [[backdating|backdated]], and that the exercise price should have been $21.10. It was further alleged that Jobs had thereby incurred taxable income of $20,000,000 that he did not report, and that Apple overstated its earnings by that same amount. As a result, Jobs potentially faced a number of criminal charges and civil penalties. The case was the subject of active criminal and civil government investigations,<ref>{{Cite news |url=http://www.canada.com/topics/finance/story.html?id=e23e0409-6b23-4176-83b6-b42012dd79fd&k=88694 |title=New questions raised about Steve Jobs's role in Apple stock options scandal |date=December 28, 2006 |archive-url=https://web.archive.org/web/20070509071812/http://www.canada.com/topics/finance/story.html?id=e23e0409-6b23-4176-83b6-b42012dd79fd&k=88694 |archive-date=May 9, 2007}}</ref> though an independent internal Apple investigation completed on December 29, 2006, found that Jobs was unaware of these issues and that the options granted to him were returned without being exercised in 2003.<ref>{{Cite news |url=http://www.eetimes.com/news/latest/showArticle.jhtml?articleID=196800077 |title=Apple restates, acknowledges faked documents |date=December 29, 2006 |work=[[EE Times]] |access-date=January 1, 2007 |url-status=live |archive-url=https://web.archive.org/web/20130521222121/http://www.eetimes.com/news/latest/showArticle.jhtml?articleID=196800077 |archive-date=May 21, 2013}}</ref>
In 2005, Jobs responded to criticism of Apple's poor recycling programs for [[e-waste]] in the US by lashing out at environmental and other advocates at Apple's annual meeting in Cupertino in April. A few weeks later, Apple announced it would take back iPods for free at its retail stores. The [[Computer recycling#Takeback|Computer TakeBack Campaign]] responded by flying a banner from a plane over the Stanford University graduation at which Jobs was the commencement speaker. The banner read "Steve, don't be a mini-player—recycle all e-waste".<ref>{{Cite magazine |last= |first= |date=2005-06-13 |title=Live, Jobs Tells Stanford Grads |url=https://www.wired.com/2005/06/live-jobs-tells-stanford-grads/ |access-date=2024-07-31 |magazine=[[Wired (magazine)|Wired]] |language=en-US |issn=1059-1028}}</ref>
In 2006, he further expanded Apple's recycling programs to any US customer who buys a new Mac. This program includes shipping and "environmentally friendly disposal" of their old systems.<ref>{{Cite news |url=https://www.pcmag.com/article2/0,1895,1952356,00.asp |title=Apple Improves Recycling Plan |date=April 21, 2006 |work=[[PC Magazine]] |url-status=live |archive-url=https://web.archive.org/web/20081020063840/http://www.pcmag.com/article2/0%2C1895%2C1952356%2C00.asp |archive-date=October 20, 2008}}</ref> The success of Apple's unique products and services provided several years of stable financial returns, propelling Apple to become the world's most valuable publicly traded company in 2011.<ref>{{Cite news |url=http://bits.blogs.nytimes.com/2011/08/09/apple-most-valuable-company/ |title=Apple Is the Most Valuable Company |last=Bilton |first=Nick |date=August 9, 2011 |work=The New York Times |access-date=February 24, 2012 |archive-date=February 25, 2012 |archive-url=https://web.archive.org/web/20120225221243/http://bits.blogs.nytimes.com/2011/08/09/apple-most-valuable-company/ |url-status=live}}</ref> Jobs was perceived as a demanding perfectionist<ref>{{Cite web |url=http://www.abc.net.au/7.30/content/2011/s3334132.htm |title=7.30 |publisher=ABCnet.au |url-status=live |archive-url=https://web.archive.org/web/20111008233713/http://www.abc.net.au/7.30/content/2011/s3334132.htm |archive-date=October 8, 2011 |access-date=November 12, 2011 |date=October 6, 2011 }}</ref><ref>{{Cite web |url=http://www.abc.net.au/lateline/content/2011/s3334178.htm |title=''Lateline'': "Visionary Steve Jobs succumbs to cancer" |date=October 6, 2011 |publisher=ABCnet.au |url-status=live |archive-url=https://web.archive.org/web/20111008190715/http://www.abc.net.au/lateline/content/2011/s3334178.htm |archive-date=October 8, 2011 |access-date=November 12, 2011 }}</ref> who always aspired to position his businesses and their products at the forefront of the information technology industry by foreseeing and setting innovation and style trends. He summed up this self-concept at the end of his keynote speech at the [[Macworld Conference & Expo#2007|Macworld Conference and Expo]] in January 2007, by quoting ice hockey player [[Wayne Gretzky]]:
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{{blockquote|There's an old Wayne Gretzky quote that I love. "I skate to where the puck is going to be, not where it has been". And we've always tried to do that at Apple. Since the very, very beginning. And we always will.<ref>{{Cite web |url=https://www.engadget.com/2007/01/09/live-from-macworld-2007-steve-jobs-keynote |title=Live from Macworld 2007: Steve Jobs keynote |year=2007 |url-status=live |archive-url=https://web.archive.org/web/20120626173941/http://www.engadget.com/2007/01/09/live-from-macworld-2007-steve-jobs-keynote |archive-date=June 26, 2012 |access-date=April 19, 2010 |df=mdy }}</ref>}}
On July 1, 2008, a {{USD|7 billion|long=no}} class action suit was filed against several members of the Apple board of directors for revenue lost because of alleged securities fraud.<ref>{{Cite web |url=http://www.dailytech.com/Group+Wants+7B+USD+From+Apple+Steve+Jobs+Executives+Over+Securities+Fraud+/article12258.htm |title=Group Wants $7B USD From Apple, Steve Jobs, Executives Over Securities Fraud |url-status=dead |archive-url=https://web.archive.org/web/20120201113415/http://www.dailytech.com/Group+Wants+7B+USD+From+Apple+Steve+Jobs+Executives+Over+Securities+Fraud+/article12258.htm |archive-date=February 1, 2012 |access-date=July 2, 2008 }}</ref><ref>{{Cite web |url=http://www.informationweek.com/news/global-cio/legal/showArticle.jhtml?articleID=208802018 |title=Apple, Steve Jobs, Executives, Board, Sued For Securities Fraud |url-status=live |archive-url=https://web.archive.org/web/20090519090826/http://www.informationweek.com/news/global-cio/legal/showArticle.jhtml?articleID=208802018 |archive-date=May 19, 2009 }}</ref> In a 2011 interview with biographer Walter Isaacson, Jobs revealed that he had met with US President [[Barack Obama]], complained about the nation's shortage of software engineers, and told Obama that he was "headed for a one-term presidency".<ref name="obama" /> Jobs proposed that any foreign student who got an engineering degree at a US university should automatically be offered a green card. After the meeting, Jobs commented, "The president is very smart, but he kept explaining to us reasons why things can't get done
==Health problems==
In October 2003, Jobs was diagnosed with [[cancer]]. In mid
Jobs resisted his doctors' recommendations for medical intervention for nine months,<ref>{{Cite news |url=https://money.cnn.com/2008/03/02/news/companies/elkind_jobs.fortune/index.htm |title=The trouble with Steve Jobs |last=Elkind |first=Peter |date=March 5, 2008 |work=[[Fortune (magazine)|Fortune]] |access-date=March 5, 2008 |url-status=live |archive-url=https://web.archive.org/web/20100421165823/http://money.cnn.com/2008/03/02/news/companies/elkind_jobs.fortune/index.htm |archive-date=April 21, 2010 }}</ref> in favor of [[alternative medicine]]. Other doctors agree that Jobs's diet was insufficient to address his disease. However, cancer researcher and alternative medicine critic [[David Gorski]] wrote that "it's impossible to know whether and by how much he might have decreased his chances of surviving his cancer through his flirtation with woo. My best guess was that Jobs probably only modestly decreased his chances of survival, if that."<ref>{{Cite news |url=http://www.medpagetoday.com/HematologyOncology/OtherCancers/30421 |title=Jobs Leaves Lessons for Cancer Care |last=Fiore |first=Kristina |date=December 28, 2012 |work=MedPage Today |access-date=July 14, 2013 |url-status=live |archive-url=https://web.archive.org/web/20140410025609/http://www.medpagetoday.com/HematologyOncology/OtherCancers/30421 |archive-date=April 10, 2014}}</ref><ref>{{Cite web |url=https://sciencebasedmedicine.org/one-more-thing/ |title="And one more thing" about Steve Jobs' battle with cancer |last=Gorski |first=David |date=October 31, 2011 |work=Science-Based Medicine |access-date=October 9, 2020 |url-status=live |archive-url=https://web.archive.org/web/20200511020931/https://sciencebasedmedicine.org/one-more-thing/ |archive-date=May 11, 2020}}</ref> [[Barrie R. Cassileth]], the chief of [[Memorial Sloan Kettering Cancer Center]]'s [[integrative medicine]] department,<ref>[http://www.mskcc.org/prg/prg/bios/525.cfm Physician Biography] for [[Barrie R. Cassileth]]. {{webarchive |url=https://web.archive.org/web/20111113140753/http://www.mskcc.org/prg/prg/bios/525.cfm |date=November 13, 2011 }}</ref> on the other hand, said, "Jobs's faith in alternative medicine likely cost him his life ... He had the only kind of pancreatic cancer that is treatable and curable ... He essentially committed suicide."<ref>{{Cite news |url=https://www.usatoday.com/story/news/nation/2013/06/18/book-raises-alarms-about-alternative-medicine/2429385/ |title=Book raises alarms about alternative medicine |first=Liz |last=Szabo |date=June 18, 2013 |work=USA Today |access-date=June 19, 2013 |archive-date=June 18, 2013 |archive-url=https://web.archive.org/web/20130618204646/https://www.usatoday.com/story/news/nation/2013/06/18/book-raises-alarms-about-alternative-medicine/2429385/ |url-status=live }}</ref
According to biographer Walter Isaacson, "for nine months he refused to undergo surgery for his pancreatic cancer – a decision he later regretted as his health declined".<ref>{{Cite web |last=Potter |first=Ned |date=October 20, 2011 |title=Steve Jobs Regretted Delaying Cancer Surgery 9 Months, Biographer Says |url=https://abcnews.go.com/Technology/steve-jobs-treatment-biographer-jobs-delayed-surgery-pancreatic/story?id=14781250 |url-status=live |archive-url=https://web.archive.org/web/20140410015342/http://abcnews.go.com/story?id=14781250 |archive-date=April 10, 2014 |website=[[ABC News (United States)|ABC News]]}}</ref> "Instead, he tried a vegan diet, acupuncture, herbal remedies, and other treatments he found online, and even consulted a psychic. He was also influenced by a doctor who ran a clinic that advised juice fasts, bowel cleansings and other unproven approaches, before finally having surgery in July 2004."<ref>{{Cite web |last1=Metz |first1=Rachel |last2=Ortutay |first2=Barbara |last3=Robertson |first3=Jordan |last4=Writers |first4=AP Technology |title=Jobs questioned authority all his life, book says (Update) |url=https://phys.org/news/2011-10-biography-steve-jobs-life.html |access-date=October 23, 2022 |website=phys.org |language=en |archive-date=October 23, 2022 |archive-url=https://web.archive.org/web/20221023203618/https://phys.org/news/2011-10-biography-steve-jobs-life.html |url-status=live }}</ref><ref>{{Cite web |title=Steve Jobs chose herbal medicine, delayed cancer surgery |url=https://www.cbc.ca/news/science/steve-jobs-chose-herbal-medicine-delayed-cancer-surgery-1.1124855 |access-date=October 23, 2022 |archive-date=October 23, 2022 |archive-url=https://web.archive.org/web/20221023203618/https://www.cbc.ca/news/science/steve-jobs-chose-herbal-medicine-delayed-cancer-surgery-1.1124855 |url-status=live }}</ref> He underwent a [[pancreaticoduodenectomy]] (or "Whipple procedure") that appeared to remove the tumor successfully.<ref>{{Cite web |url=http://www.mayoclinic.org/pancreatic-cancer/treatment.html |title=Pancreatic Cancer Treatment |publisher=Mayo Clinic |url-status=dead |archive-url=https://web.archive.org/web/20120119112514/http://www.mayoclinic.org/pancreatic-cancer/treatment.html |archive-date=January 19, 2012 |access-date=April 19, 2010 }}</ref><ref>{{Cite news |url=https://www.nytimes.com/2008/07/23/technology/23apple.html |title=Talk of Chief's Health Weighs on Apple's Share Price |last=Markoff |first=John |date=July 23, 2008 |work=[[The New York Times]] |author-link=John Markoff |access-date=February 18, 2017 |archive-date=March 18, 2017 |archive-url=https://web.archive.org/web/20170318112140/http://www.nytimes.com/2008/07/23/technology/23apple.html |url-status=live }}</ref> Jobs did not receive [[chemotherapy]] or [[radiation therapy]].<ref name="Evangelista-2004" /><ref name="Elmer">{{Cite web |url=http://apple20.blogs.fortune.cnn.com/2008/06/13/steve-jobs-life-after-the-whipple |title=Steve Jobs and Whipple |last=Elmer |first=Philip |date=June 13, 2008 |website=[[Fortune (magazine)|Fortune]] |url-status=dead |archive-url=https://web.archive.org/web/20090611174254/http://apple20.blogs.fortune.cnn.com/2008/06/13/steve-jobs-life-after-the-whipple/ |archive-date=June 11, 2009 |access-date=April 19, 2010 }}</ref> During Jobs's absence, [[Tim Cook]], head of worldwide sales and operations at Apple, ran the company.<ref name="Evangelista-2004" />
In January 2006, only Jobs's wife, his doctors, and [[Bob Iger|Iger]] knew that his cancer had returned. Jobs told Iger privately that he hoped to live to see his own son Reed's high school graduation in 2010.<ref name="iger20190918">{{Cite magazine |last=Iger |first=Robert |date=September 18, 2019 |title='We Could Say Anything to Each Other': Bob Iger Remembers Steve Jobs |url=https://www.vanityfair.com/news/2019/09/bob-iger-remembers-steve-jobs?te=1&nl=dealbook&emc=edit_dk_20190919?campaign_id=4&instance_id=12489&segment_id=17151&user_id=337d393aaa73fc32d3fe2afbe5b1047d®i_id=1317820190919 |magazine=Vanity Fair |access-date=February 7, 2022 |archive-date=March 10, 2021 |archive-url=https://web.archive.org/web/20210310044712/https://www.vanityfair.com/news/2019/09/bob-iger-remembers-steve-jobs?te=1&nl=dealbook&emc=edit_dk_20190919%3Fcampaign_id%3D4&instance_id=12489&segment_id=17151&user_id=337d393aaa73fc32d3fe2afbe5b1047d®i_id=1317820190919 |url-status=live }}</ref> In early August 2006, Jobs delivered the keynote for Apple's annual [[Worldwide Developers Conference]]. His "thin, almost gaunt" appearance and unusually "listless" delivery,<ref>{{Cite news |url=https://www.wired.com/gadgets/mac/commentary/cultofmac/2006/08/71557 |title=Has Steve Jobs Lost His Magic? |last=Kahney |first=Leander |date=August 8, 2006 |department=Cult of Mac |access-date=August 8, 2006 |url-status=dead |archive-url=https://web.archive.org/web/20120112103328/http://www.wired.com/gadgets/mac/commentary/cultofmac/2006/08/71557 |archive-date=January 12, 2012 |work=Wired News |quote=Looking very thin, almost gaunt, Jobs used the 90-minute presentation to introduce a new desktop Mac and preview the next version of Apple's operating system, code-named Leopard. }}</ref><ref>{{Cite news |url=http://www.news.com/8301-10784_3-6103427-7.html |title=Jobs speech wasn't very Jobs-like |last=Meyers |first=Michelle |work=BLOGMA |access-date=August 8, 2006 |url-status=live |archive-url=https://web.archive.org/web/20071225122659/http://www.news.com/8301-10784_3-6103427-7.html |archive-date=December 25, 2007 |publisher=[[CNET|CNET News.com]] |quote=[The audience was] uninspired (and concerned) by Jobs's relatively listless delivery}}</ref> together with his choice to delegate significant portions of his keynote to other presenters, inspired a flurry of media and internet speculation about the state of his health.<ref>{{Cite news |url=http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/08/09/BUGTEKDE6M1.DTL |title=Where's Jobs' Mojo? |last=Saracevic |first=Al |date=August 9, 2006 |work=San Francisco Chronicle |access-date=August 9, 2006 |url-status=live |archive-url=https://web.archive.org/web/20120128025340/http://www.sfgate.com/cgi-bin/article.cgi?f=%2Fc%2Fa%2F2006%2F08%2F09%2FBUGTEKDE6M1.DTL |archive-date=January 28, 2012 |page=C1}}</ref> In contrast, according to an ''[[Ars Technica]]'' journal report, [[Worldwide Developers Conference]] (WWDC) attendees who saw Jobs in person said he "looked fine".<ref>{{Cite web |url=https://arstechnica.com/journals/apple.ars/2006/8/8/4913 |title=What happened to The Steve we know and love? |last=Cheng |first=Jacqui |website=Ars Technica |url-status=live |archive-url=https://web.archive.org/web/20090122231129/http://arstechnica.com/journals/apple.ars/2006/8/8/4913 |archive-date=January 22, 2009 |access-date=August 8, 2006 |date=August 8, 2006 }}</ref> Following the keynote, an Apple spokesperson said that "Steve's health is robust".<ref>{{Cite news |url=http://www.informationweek.com/blog/main/archives/2006/08/steve_jobs_live.html |title=Steve Jobs Lives! |last=Claburn |first=Thomas |date=August 11, 2006 |work=[[InformationWeek]] |access-date=October 9, 2007 |url-status=dead |archive-url=https://web.archive.org/web/20120124181841/http://www.informationweek.com/blog/main/archives/2006/08/steve_jobs_live.html |archive-date=January 24, 2012 }}</ref>▼
▲In January 2006, only Jobs's wife, his doctors, and [[Bob Iger|Iger]] knew that his cancer had returned. Jobs told Iger privately that he hoped to live to see his own son Reed's high school graduation in 2010.<ref name="iger20190918">{{Cite magazine |last=Iger |first=Robert |date=September 18, 2019 |title='We Could Say Anything to Each Other': Bob Iger Remembers Steve Jobs |url=https://www.vanityfair.com/news/2019/09/bob-iger-remembers-steve-jobs?te=1&nl=dealbook&emc=edit_dk_20190919?campaign_id=4&instance_id=12489&segment_id=17151&user_id=337d393aaa73fc32d3fe2afbe5b1047d®i_id=1317820190919 |magazine=Vanity Fair |access-date=February 7, 2022 |archive-date=March 10, 2021 |archive-url=https://web.archive.org/web/20210310044712/https://www.vanityfair.com/news/2019/09/bob-iger-remembers-steve-jobs?te=1&nl=dealbook&emc=edit_dk_20190919%3Fcampaign_id%3D4&instance_id=12489&segment_id=17151&user_id=337d393aaa73fc32d3fe2afbe5b1047d®i_id=1317820190919 |url-status=live }}</ref> In early August 2006, Jobs delivered the keynote for Apple's annual
Two years later, similar concerns followed Jobs's 2008 WWDC keynote address.<ref>{{Cite news |url=https://blogs.wsj.com/biztech/2008/06/10/steve-jobss-appearance-grabs-notice-not-just-the-iphone |title=Business Technology: Steve Jobs's Appearance Grabs Notice, Not Just the IPhone |work=The Wall Street Journal |access-date=April 19, 2010 |url-status=live |archive-url=https://web.archive.org/web/20090426005729/https://blogs.wsj.com/biztech/2008/06/10/steve-jobss-appearance-grabs-notice-not-just-the-iphone/ |archive-date=April 26, 2009}}</ref> Apple officials stated that Jobs was victim to a "common bug" and was taking antibiotics,<ref>{{Cite web |url=http://www.appleinsider.com/articles/08/06/10/apple_says_steve_jobs_feeling_a_little_under_the_weather_recently.html |title=Apple says Steve Jobs feeling a little under the weather |date=June 10, 2008 |url-status=live |archive-url=https://web.archive.org/web/20140410024151/http://appleinsider.com/articles/08/06/10/apple_says_steve_jobs_feeling_a_little_under_the_weather_recently.html |archive-date=April 10, 2014}} in ''[[AppleInsider]].''</ref> while others surmised his [[cachexia|cachectic appearance]] was due to the Whipple procedure.<ref name="Elmer" /> During a July conference call discussing Apple earnings, participants responded to repeated questions about Jobs's health by insisting that it was a "private matter". Others said that shareholders had a right to know more, given Jobs's hands-on approach to running his company.<ref>{{Cite web |url=http://blog.marketingdoctor.tv/2008/07/24/brand-advisory.aspx |title=Steve Jobs and Apple |url-status=dead |archive-url=https://web.archive.org/web/20140410023057/http://blog.marketingdoctor.tv/2008/07/24/brand-advisory.aspx |archive-date=April 10, 2014 }} Marketing Doctor Blog. July 24, 2008.</ref><ref>{{Cite web |url=http://www.medpagetoday.com/Blogs/24484 |title=Steve Jobs Did Not Have 'Pancreatic Cancer' |publisher=Medpagetoday.com |url-status=live |archive-url=https://web.archive.org/web/20120120184750/http://www.medpagetoday.com/Blogs/24484 |archive-date=January 20, 2012 |access-date=November 12, 2011 |date=January 24, 2011 }}</ref> Based on an off-the-record phone conversation with Jobs, ''[[The New York Times]]'' reported, "While his health problems amounted to a good deal more than 'a common bug', they weren't life-threatening and he doesn't have a recurrence of cancer".<ref>{{Cite news |url=https://www.nytimes.com/2008/07/26/business/26nocera.html |title=Apple's Culture of Secrecy |first=Joe |last=Nocera |date=July 26, 2008 |work=The New York Times |quote=While his health problems amounted to a good deal more than 'a common bug,' they weren't life-threatening and he doesn't have a recurrence of cancer. |access-date=February 18, 2017 |archive-date=March 5, 2017 |archive-url=https://web.archive.org/web/20170305121723/http://www.nytimes.com/2008/07/26/business/26nocera.html |url-status=live }}</ref>
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On January 14, 2009, Jobs wrote in an internal Apple memo that in the previous week he had "learned that my health-related issues are more complex than I originally thought".<ref name="absence">{{Cite press release |title=Apple Media Advisory |date=January 14, 2009 |publisher=[[Apple Inc.]] |url=https://www.apple.com/pr/library/2009/01/14advisory.html |access-date=January 14, 2009 |archive-url=https://web.archive.org/web/20110521105449/http://www.apple.com/pr/library/2009/01/14advisory.html |archive-date=May 21, 2011 |url-status=dead }}</ref> He announced a six-month leave of absence until the end of June 2009, to allow him to better focus on his health. Tim Cook, who previously acted as CEO in Jobs's 2004 absence, became acting CEO of Apple, with Jobs still involved with "major strategic decisions".<ref name="absence" />
In 2009, Tim Cook offered a portion of his [[liver]] to Jobs, since both share a rare blood type, and the donor liver can regenerate tissue after such an operation. Jobs yelled, "I'll never let you do that. I'll never do that."<ref>{{Cite web |url=https://www.theregister.co.uk/2015/03/13/tim_cook_tried_to_foist_his_liver_on_steve_jobs/ |title=I BEG YOU, mighty Jobs, TAKE MY LIVER, Cook told Apple's dying co-founder |date=March 13, 2015 |website=[[The Register]] |access-date=August 22, 2017 |archive-date=August 16, 2017 |archive-url=https://web.archive.org/web/20170816154815/http://www.theregister.co.uk/2015/03/13/tim_cook_tried_to_foist_his_liver_on_steve_jobs |url-status=live }}</ref> In April 2009, Jobs underwent a [[liver transplantation]] at [[Methodist University Hospital]] Transplant Institute in [[Memphis, Tennessee]].<ref name="cnntrans" /><ref>{{Cite web |url=http://www.celebritydiagnosis.com/2009/06/steve-jobs-liver-transplant-performed-at-memphis-hospital-was-sickest-patient-on-waiting-list/ |title=Liver Transplant in Memphis: Jobs' was Sickest Patient on Waiting List |date=June 24, 2009 |publisher=Celebrity Diagnosis |url-status=live |archive-url=https://web.archive.org/web/20120626230257/http://www.celebritydiagnosis.com/2009/06/steve-jobs-liver-transplant-performed-at-memphis-hospital-was-sickest-patient-on-waiting-list/ |archive-date=June 26, 2012 }}</ref><ref>{{Cite news |url=https://www.nytimes.com/2009/06/23/business/23liver.html |title=A Transplant That Is Raising Many Questions |last1=Grady |first1=Denise |date=June 22, 2009 |work=[[The New York Times]] |last2=Meier |first2=Barry |access-date=February 18, 2017 |archive-date=April 22, 2017 |archive-url=https://web.archive.org/web/20170422144517/http://www.nytimes.com/2009/06/23/business/23liver.html |url-status=live }}</ref> Jobs's prognosis was described as "excellent".<ref name="cnntrans">{{Cite news |url=http://www.cnn.com/2009/US/06/23/steve.jobs.liver.transplant/index.html |title=Steve Jobs recovering after liver transplant |date=June 23, 2009 |access-date=April 19, 2010 |url-status=live |archive-url=https://web.archive.org/web/20140331181334/http://www.cnn.com/2009/US/06/23/steve.jobs.liver.transplant/index.html |archive-date=March 31, 2014 |publisher=CNN}}</ref>
===Resignation===
On January 17, 2011, a year and a half after Jobs returned to work following the liver transplant, Apple announced that he had been granted
On August 24, 2011, Jobs announced his resignation as Apple's CEO, writing to the board, "I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know. Unfortunately, that day has come."<ref>[https://www.apple.com/pr/library/2011/08/24Letter-from-Steve-Jobs.html Letter from Steve Jobs To the Apple Board of Directors and the Apple Community] (resignation letter August 24, 2011) {{webarchive |url=https://web.archive.org/web/20120414182812/http://www.apple.com/pr/library/2011/08/24Letter-from-Steve-Jobs.html |date=April 14, 2012 }}</ref> Jobs became chairman of the board and named Tim Cook as his successor as CEO.<ref>{{Cite press release |title=Apple Resignation Letter |publisher=Apple Inc. |url=https://www.apple.com/pr/library/2011/08/24Letter-from-Steve-Jobs.html |access-date=August 29, 2011 |archive-url=https://web.archive.org/web/20120414182812/http://www.apple.com/pr/library/2011/08/24Letter-from-Steve-Jobs.html |archive-date=April 14, 2012 |url-status=live }}</ref><ref>{{Cite press release |title=Steve Jobs Resigns as CEO of Apple |date=August 24, 2011 |publisher=Apple Inc. |url=https://www.apple.com/pr/library/2011/08/24Steve-Jobs-Resigns-as-CEO-of-Apple.html |access-date=August 24, 2011 |archive-url=https://web.archive.org/web/20120414182910/http://www.apple.com/pr/library/2011/08/24Steve-Jobs-Resigns-as-CEO-of-Apple.html |archive-date=April 14, 2012 |url-status=live }}</ref> Jobs continued to work for Apple until the day before his death six weeks later.<ref>{{Cite web |url=https://gizmodo.com/5851475/steve-jobs-worked-the-day-before-he-died |title=Steve Jobs Worked the Day Before He Died |last=Biddle, Sam |date=October 19, 2011 |website=Gizmodo |url-status=live |archive-url=https://web.archive.org/web/20120615134508/http://gizmodo.com/5851475/steve-jobs-worked-the-day-before-he-died |archive-date=June 15, 2012 |access-date=October 21, 2011 }}</ref><ref>{{Cite news |url=https://www.reuters.com/article/us-apple-idUSTRE77N82K20110824 |title=Steve Jobs Quits |last=Gupta |first=Poornima |date=August 18, 2011 |access-date=August 25, 2011 |url-status=live |archive-url=https://web.archive.org/web/20120201021212/http://www.reuters.com/article/2011/08/24/us-apple-idUSTRE77N82K20110824 |archive-date=February 1, 2012 |work=Reuters }}</ref><ref>{{Cite web |url=https://techcrunch.com/2011/08/24/steve-jobs-resigns-from-apple |title=Steve Jobs Resigns As CEO of Apple |last=Siegler, M.G. |website=TechCrunch |date=August 24, 2011 |url-status=live |archive-url=https://web.archive.org/web/20110824235408/http://techcrunch.com/2011/08/24/steve-jobs-resigns-from-apple/ |archive-date=August 24, 2011 |access-date=August 25, 2011 }}</ref>
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California Governor [[Jerry Brown]] declared Sunday, October 16, 2011, to be "Steve Jobs Day".<ref>{{Cite news |url=https://www.hollywoodreporter.com/news/steve-jobs-memorial-apple-jerry-brown-248866 |title=Private Steve Jobs Memorial Set for Oct. 16 – The Hollywood Reporter |last=Fernandez |first=Sofia M. |date=October 14, 2011 |work=The Hollywood Reporter |access-date=November 12, 2011 |url-status=live |archive-url=https://web.archive.org/web/20131231084758/http://www.hollywoodreporter.com/news/steve-jobs-memorial-apple-jerry-brown-248866 |archive-date=December 31, 2013}}</ref> On that day, an invitation-only memorial was held at [[Stanford University]]. Those in attendance included Apple and other tech company executives, members of the media, celebrities, politicians, and family and close friends of Jobs. [[Bono]], [[Yo-Yo Ma]], and [[Joan Baez]] performed at the service, which lasted longer than an hour. There was high security with guards at all of the university's gates, and a helicopter overhead from an area news station.<ref>{{Cite news |url=https://www.wsj.com/articles/SB10001424052970204002304576631531431248662 |title=Steve Jobs Memorial Service To Be Held Oct. 16 |date=October 15, 2011 |work=The Wall Street Journal |access-date=November 12, 2011 |url-status=live |archive-url=https://web.archive.org/web/20130813052402/http://online.wsj.com/article/SB10001424052970204002304576631531431248662.html |archive-date=August 13, 2013}}</ref><ref>{{Cite news |url=https://blogs.wsj.com/digits/2011/10/17/steve-jobs%E2%80%99s-family-gave-moving-words-at-sunday-memorial/ |title=Steve Jobs's Family Gave Moving Words at Sunday Memorial – Digits – WSJ |last=Vascellaro |first=Jessica E. |date=October 17, 2011 |work=The Wall Street Journal |access-date=November 12, 2011 |url-status=live |archive-url=https://web.archive.org/web/20140410022201/https://blogs.wsj.com/digits/2011/10/17/steve-jobs%E2%80%99s-family-gave-moving-words-at-sunday-memorial/ |archive-date=April 10, 2014}}</ref> Each attendee was given a small brown box as a "farewell gift" from Jobs, containing a copy of the ''[[Autobiography of a Yogi]]'' (1946) by [[Paramahansa Yogananda]].<ref>{{Cite magazine |last=Wadhwa |first=Hitendra |date=June 21, 2015 |title=Steve Jobs's Secret to Greatness: Yogananda |url=http://www.inc.com/hitendra-wadhwa/steve-jobs-self-realization-yogananda.html |magazine=[[Inc. (magazine)|Inc.]] |access-date=June 23, 2015 |archive-date=June 22, 2015 |archive-url=https://web.archive.org/web/20150622231805/http://www.inc.com/hitendra-wadhwa/steve-jobs-self-realization-yogananda.html |url-status=live }}</ref>
Childhood friend and fellow Apple co-founder [[Steve Wozniak]],<ref>{{Cite AV media |url=https://www.youtube.com/watch?v=dK_XEGrzHUo |archive-url=https://ghostarchive.org/varchive/youtube/20211219/dK_XEGrzHUo |archive-date=December 19, 2021 |url-status=live|title=Wozniak Tearfully Remembers His Friend Steve Jobs |date=October 6, 2011 |website=YouTube}}{{cbignore}}</ref> former owner of what would become Pixar, [[George Lucas]],<ref>{{Cite news |url=http://postcards.blogs.fortune.cnn.com/2011/10/06/george-lucas-steve-jobs |title=George Lucas on Steve Jobs |first=Patricia |last=Sellers |date=October 6, 2011 |work=[[Fortune (magazine)|Fortune]] |access-date=October 6, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20120307091948/http://postcards.blogs.fortune.cnn.com/2011/10/06/george-lucas-steve-jobs/ |archive-date=March 7, 2012 }}</ref> his competitor Microsoft co-founder [[Bill Gates]],<ref>{{Cite web |url=https://www.gatesnotes.com/about-bill-gates/steve-jobs |title=Remembering Steve Jobs |date=October 6, 2011 |publisher=gatesnotes.com |access-date=June 9, 2022 |archive-date=May 16, 2022 |archive-url=https://web.archive.org/web/20220516122314/https://www.gatesnotes.com/About-Bill-Gates/Steve-Jobs |url-status=live }}</ref> and President [[Barack Obama]]<ref>{{Cite press release |title=Statement by the President on the Passing of Steve Jobs |date=October 5, 2011 |url=https://obamawhitehouse.archives.gov/the-press-office/2011/10/05/statement-president-passing-steve-jobs |archive-url=https://web.archive.org/web/20210210172203/https://obamawhitehouse.archives.gov/the-press-office/2011/10/05/statement-president-passing-steve-jobs |archive-date=February 10, 2021 |via=[[NARA|National Archives]] |work=[[whitehouse.gov]] |url-status=live }}</ref> all made statements in response to his death. At his request, Jobs was buried in an [[unmarked grave]] at [[Alta Mesa Memorial Park]], the only [[nonsectarian]] cemetery in Palo Alto.<ref>{{Cite web |url=https://abcnews.go.com/blogs/technology/2011/10/steve-jobs-died-of-respiratory-arrest-amid-pancreatic-tumor/ |title=Steve Jobs Died of Respiratory Arrest Amid Pancreatic Tumor |date=October 10, 2011 |work=ABC News |url-status=live |archive-url=https://web.archive.org/web/20120122060516/http://abcnews.go.com/blogs/technology/2011/10/steve-jobs-died-of-respiratory-arrest-amid-pancreatic-tumor/ |archive-date=January 22, 2012 |access-date=November 12, 2011 }}</ref><ref>{{Cite news |url=https://www.reuters.com/article/us-apple-jobs-idUSTRE79969E20111011 |title=Steve Jobs died of respiratory arrest, tumor |last=Gupta |first=Poornima |date=October 10, 2011 |access-date=September 21, 2012 |url-status=live |archive-url=https://web.archive.org/web/20140410020239/https://www.reuters.com/article/2011/10/11/us-apple-jobs-idUSTRE79969E20111011 |archive-date=April 10, 2014 |work=Reuters}}</ref>
==Innovations and designs==
Jobs's design aesthetic was influenced by philosophies of Zen and Buddhism. In India, he experienced Buddhism while on his seven-month spiritual journey,<ref name="The Hindu-2011">{{Cite news |url=http://www.thehindu.com/news/article2567088.ece?homepage=true |title=Steve Jobs' autobiography: a chronicle of a complex genius |date=October 24, 2011 |work=The Hindu |url-status=live |archive-url=https://web.archive.org/web/20131109011852/http://www.thehindu.com/news/article2567088.ece?homepage=true |archive-date=November 9, 2013 |location=Chennai, India}}</ref> and his sense of intuition was influenced by the spiritual people with whom he studied.<ref name="The Hindu-2011" /> Jobs gained insights regarding [[industrial design]]s from [[Richard Sapper]].<ref>{{Cite web |url=https://www.businessinsider.com/designer-richard-sapper-regrets-turning-down-apple-and-steve-jobs-2013-6 |title=This Man Could Have Made $30 Million Per Year As Apple's Designer — But He Turned Steve Jobs Down |last=Shontell |first=Alyson |website=Business Insider |access-date=May 17, 2019 |archive-date=May 17, 2019 |archive-url=https://web.archive.org/web/20190517055254/https://www.businessinsider.com/designer-richard-sapper-regrets-turning-down-apple-and-steve-jobs-2013-6 |url-status=live }}</ref> According to Apple co-founder Wozniak, "Steve didn't ever code. He wasn't an engineer and he didn't do any original design...".<ref>{{Cite news |url=http://www.fastcodesign.com/1664863/what-made-steve-jobs-so-great |title=What Made Steve Jobs So Great? |newspaper=Fast Company |date=August 24, 2011 |url-status=live |archive-url=https://web.archive.org/web/20140410045331/http://www.fastcodesign.com/1664863/what-made-steve-jobs-so-great |archive-date=April 10, 2014 |access-date=August 21, 2012}}</ref><ref name="Does Steve Jobs know how to code">{{Cite web |url=http://www.woz.org/letters/does-steve-jobs-know-how-code |title=Does Steve Jobs know how to code? |url-status=dead |archive-url=https://web.archive.org/web/20131031141542/http://www.woz.org/letters/does-steve-jobs-know-how-code |archive-date=October 31, 2013 |access-date=August 21, 2012 }}</ref> [[Daniel Kottke]], one of Apple's earliest employees and a college friend of Jobs, stated: "Between Woz and Jobs, Woz was the innovator, the inventor. Steve Jobs was the marketing person."<ref>{{Cite news |url=http://boingboing.net/2012/08/09/kottke.html |title=Searching for Magic in India and Silicon Valley: An Interview with Daniel Kottke, Apple Employee #12 |newspaper=Boing Boing |url-status=live |archive-url=https://web.archive.org/web/20140111073600/http://boingboing.net/2012/08/09/kottke.html |archive-date=January 11, 2014 |access-date=August 30, 2012|date=August 9, 2012 }}</ref>
He is listed as either primary inventor or co-inventor in 346 United States patents or patent applications related to a range of technologies from actual computer and portable devices to user interfaces (including touch-based), speakers, keyboards, power adapters, staircases, clasps, sleeves, [[lanyard]]s, and packages. His contributions to most of his patents were to "the look and feel of the product". He and his industrial design chief [[Jonathan Ive]] are named for 200 of the patents.<ref>{{Cite web |url=http://appleinsider.com/articles/11/08/25/portfolio_of_over_300_patents_underscores_steve_jobs_attention_to_detail.html |title=Portfolio of over 300 patents underscores Steve Jobs' attention to detail |date=August 25, 2011 |url-status=live |archive-url=https://web.archive.org/web/20140410021233/http://appleinsider.com/articles/11/08/25/portfolio_of_over_300_patents_underscores_steve_jobs_attention_to_detail.html |archive-date=April 10, 2014 |access-date=September 26, 2012}}</ref> Most of these are design patents as opposed to utility patents or inventions; they are specific product designs such as both original and lamp-style [[iMac]]s, and [[PowerBook G4|PowerBook G4 Titanium]].<ref name="Patents registry database 1">{{Cite web |url=http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=0&f=S&l=50&TERM1=jobs&FIELD1=INNM&co1=AND&TERM2=apple&FIELD2=ASNM&d=PTXT |title=U.S. Government patent database |url-status=live |archive-url=https://web.archive.org/web/20130812215018/http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=0&f=S&l=50&TERM1=jobs&FIELD1=INNM&co1=AND&TERM2=apple&FIELD2=ASNM&d=PTXT |archive-date=August 12, 2013 |access-date=August 29, 2011 }}</ref><ref>{{Cite web |url=http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=0&f=S&l=50&TERM1=jobs&FIELD1=IN&co1=AND&TERM2=apple&FIELD2=AS&d=PG01 |title=U.S. Government patent application database |url-status=live |archive-url=https://web.archive.org/web/20151226171021/http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=0&f=S&l=50&TERM1=jobs&FIELD1=IN&co1=AND&TERM2=apple&FIELD2=AS&d=PG01 |archive-date=December 26, 2015 |access-date=August 29, 2011 }}</ref> He holds 43 issued US patents on inventions.<ref name="Patents registry database 1" /> The patent on the Mac OS X [[Dock (macOS)|Dock]] user interface with "magnification" feature was issued the day before he died.<ref>{{Cite web |url=http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=1&f=G&l=50&co1=AND&d=PTXT&s1=jobs.INNM.&s2=apple.ASNM.&OS=IN/jobs+AND+AN/apple&RS=IN/jobs+AND+AN/apple |title=United States Patent 8,032,843, Ording, et al., October 4, 2011, "User interface for providing consolidation and access" |url-status=live |archive-url=https://web.archive.org/web/20130812215357/http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=1&f=G&l=50&co1=AND&d=PTXT&s1=jobs.INNM.&s2=apple.ASNM.&OS=IN/jobs+AND+AN/apple&RS=IN/jobs+AND+AN/apple |archive-date=August 12, 2013 |access-date=November 21, 2017 }}</ref> Although Jobs had little involvement in the engineering and technical side of the original Apple computers,<ref name="Does Steve Jobs know how to code" /> Jobs later used his CEO position to directly involve himself with product design.<ref>{{Cite news |url=http://www.businessinsider.com/steve-jobs-told-me-why-he-loved-being-a-ceo-2013-1 |title=Steve Jobs Told Me Why He Loved Being A CEO |work=Business Insider |access-date=February 2, 2013 |url-status=live |archive-url=https://web.archive.org/web/20110807051235/http://www.businessinsider.com/ |archive-date=August 7, 2011 |quote=He told me once that part of the reason he wanted to be CEO was so that nobody could tell him that he wasn't allowed to participate in the nitty-gritty of product design [...] He was right there in the middle of it. All of it. As a team member, not as CEO. He quietly left his CEO hat by the door, and collaborated with us. }}</ref>
Involved in many projects throughout his career was his long-time marketing executive and confidant [[Joanna Hoffman]], known as one of the few employees at Apple and NeXT who could successfully stand up to Jobs while also engaging with him.<ref>{{Cite web |url=https://www.vulture.com/2015/08/kate-winslet-on-her-role-in-steve-jobs.html |title=How Kate Winslet Won a Role in Steve Jobs and Managed All That Sorkin Dialogue |last=Kachka |first=Boris |date=August 26, 2015 |work=Vulture |url-status=live |archive-url=https://web.archive.org/web/20160618180609/http://www.vulture.com/2015/08/kate-winslet-on-her-role-in-steve-jobs.html |archive-date=June 18, 2016 |access-date=December 28, 2017}}</ref> Even while terminally ill in the hospital, Jobs sketched new devices that would hold the iPad in a hospital bed.<ref name=eulogy /> He despised the oxygen monitor on his finger, and suggested ways to revise the design for simplicity.<ref>{{Cite news |url=https://www.washingtonpost.com/entertainment/books/walter-isaacsons-steve-jobs-biography-shows-apple-co-founders-genius-flaws/2011/10/23/gIQA86vaAM_story.html |title=Walter Isaacson's 'Steve Jobs' biography shows Apple co-founder's genius, flaws |last=Rosenwald |first=Michael S. |date=October 24, 2011 |newspaper=[[The Washington Post]] |access-date=September 16, 2012 |archive-date=October 25, 2012 |archive-url=https://web.archive.org/web/20121025093629/http://www.washingtonpost.com/entertainment/books/walter-isaacsons-steve-jobs-biography-shows-apple-co-founders-genius-flaws/2011/10/23/gIQA86vaAM_story.html |url-status=live }}</ref>
===Apple I===
{{Main|Apple I}}
The [[Apple I]] was designed entirely by
===Apple II===
{{Main|Apple II
[[File:Micromodem II in Apple II.jpg|thumb|The [[Apple II]], here with an external [[modem]], was designed primarily by [[Steve Wozniak]].]]
The Apple II is an [[8-bit]] [[home computer]], one of the world's first highly successful mass-produced [[microcomputer]] products,<ref name="Ars Technica 2005-12-15" /> designed primarily by Wozniak. Jobs oversaw the development of the Apple II's unusual case{{sfn|Isaacson|2011|pp=73–83}} and [[Rod Holt]] developed the unique power supply.<ref name="wozorg" /> It was introduced in 1977 at the [[West Coast Computer Faire]] by Jobs and Wozniak as the first consumer product sold by Apple. The Apple II was first sold on June 10, 1977.<ref name="Apple II intro date">{{cite web | title = June 10, 1978 - Apple II Released Today | work = This Day in History | publisher = Computer History Museum | location = Mountain View, CA | url = http://www.computerhistory.org/tdih/June/10/ | access-date = August 3, 2012 | url-status = live | archive-url = https://web.archive.org/web/20120620175048/http://www.computerhistory.org/tdih/June/10/ | archive-date = June 20, 2012 | df = mdy-all }}</ref><ref name="Apple II History">{{cite web | last = Weyhrich | first = Steven | title = 4-The Apple II, cont. - Product Introduction | work = Apple II History | date = December 2008 | publisher = Apple2History.org | url = http://apple2history.org/history/ah04/ | access-date = August 3, 2012 | quote = The first motherboard-only Apple II computers shipped on May 10, 1977, for those who wanted to add their own case, keyboard, and power supply (or wanted to update their [[Apple I|Apple-1]] "system" with the latest and greatest). A month later, on June 10, 1977, Apple began shipping full Apple II systems. | url-status = live | archive-url = http://archive.wikiwix.com/cache/20110722173215/http://apple2history.org/history/ah04/ | archive-date = July 22, 2011 | df = mdy-all }}</ref>
===Lisa===
{{Main|Apple Lisa}}
The Lisa is a personal computer developed by Apple from 1978 and sold in the early 1980s to business users. It is the first personal computer with a [[graphical user interface]].<ref>{{Cite web |url=http://www.mac-history.net/apple-lisa/2007-10-12/apple-lisa |title=Apple Lisa |first=Christoph |last=Dernbach |date=October 12, 2007 |publisher=Mac History |access-date=November 15, 2012 |archive-date=November 3, 2012 |archive-url=https://web.archive.org/web/20121103160504/http://www.mac-history.net/apple-lisa/2007-10-12/apple-lisa |url-status=live }}</ref> The Lisa sold poorly at 100,000 units
===Macintosh===
{{Main|Mac (computer)}}
[[File:Steve Jobs.jpg|thumb|upright|Jobs holds up a [[MacBook Air]] at the [[MacWorld Conference & Expo]]
Once he joined the [[Macintosh 128K|Macintosh]] team, Jobs took over the project after Wozniak had experienced a traumatic airplane accident and temporarily left the company.<ref name="TheVerge">{{Cite web |url=https://www.theverge.com/2013/6/27/4468314/steve-wozniak-on-how-the-newton-changed-his-life |title=Steve Wozniak on Newton, Tesla, and why the original Macintosh was a 'lousy' product |archive-url=https://web.archive.org/web/20160312014832/http://www.theverge.com/2013/6/27/4468314/steve-wozniak-on-how-the-newton-changed-his-life |archive-date=March 12, 2016 |access-date=June 28, 2013|date=June 27, 2013 }}</ref> Jobs launched the Macintosh on January 24, 1984, as the first mass-market personal computer featuring an integral [[graphical user interface]] and [[Computer mouse|mouse]].<ref>{{Cite web |url=http://www.islandnet.com/~kpolsson/applehis/appl1984.htm |title=Chronology of Apple Computer Personal Computers |last=Polsson |first=Ken |date=July 29, 2009 |archive-url=https://web.archive.org/web/20090821105822/http://www.islandnet.com/~kpolsson/applehis/appl1984.htm |archive-date=August 21, 2009 |access-date=August 27, 2009}}</ref> This first model was later renamed to Macintosh 128k among the prolific series. Since 1998, Apple has phased out the Macintosh name in favor of "Mac", though the product family has been nicknamed "Mac" or "the Mac" since inception. The Macintosh was introduced by a {{USD|1.5 million}} [[Ridley Scott]] television commercial, "[[1984 (advertisement)|1984]]".{{sfn|Linzmayer|2004|p=113}} It aired during the third quarter of [[Super Bowl XVIII]] on January 22, 1984, received as a "watershed event"<ref>{{Cite news |url=https://docs.google.com/document/d/11Iyb4f_GMLWI3fgg2nPaAIsVtyWI9FA-UR5Nw-yqOLE/edit?usp=sharing |title=Apple's '1984' Super Bowl commercial still stands as watershed event |last=Maney |first=Kevin |date=January 28, 2004 |work=USA Today |access-date=April 11, 2010 |archive-date=April 5, 2016 |archive-url=https://web.archive.org/web/20160405014827/https://docs.google.com/document/d/11Iyb4f_GMLWI3fgg2nPaAIsVtyWI9FA-UR5Nw-yqOLE/edit?usp=sharing |url-status=live }}</ref> and a "masterpiece".<ref>{{Cite news |url=https://docs.google.com/document/d/11Iyb4f_GMLWI3fgg2nPaAIsVtyWI9FA-UR5Nw-yqOLE/edit?usp=sharing |title=Why 2006 isn't like '1984' |last=Leopold |first=Todd |date=February 3, 2006 |access-date=May 10, 2008 |work=CNN|archive-date=April 5, 2016 |archive-url=https://web.archive.org/web/20160405014827/https://docs.google.com/document/d/11Iyb4f_GMLWI3fgg2nPaAIsVtyWI9FA-UR5Nw-yqOLE/edit?usp=sharing |url-status=live }}</ref> [[Regis McKenna]] called the ad "more successful than the Mac itself".<ref>{{Cite web |url=http://adage.com/article/digital/apple-s-marketing-guru-1984-overrated/232933/ |title=Apple's First Marketing Guru on Why '1984' Is Overrated |last=Creamer |first=Matthew |date=March 1, 2012 |publisher=[[Ad Age]] |access-date=April 19, 2015 |archive-date=April 19, 2015 |archive-url=https://web.archive.org/web/20150419234433/http://adage.com/article/digital/apple-s-marketing-guru-1984-overrated/232933/ |url-status=live }}</ref> It uses an unnamed heroine to represent the coming of the Macintosh (indicated by a [[Pablo Picasso|Picasso]]-style picture of the computer on her white [[sleeveless shirt|tank top]]) to save humanity from the conformity of IBM's domination of the computer industry. The ad [[allusion|alludes]] to [[George Orwell]]'s novel ''[[Nineteen Eighty-Four]]'', which describes a [[dystopia|dystopian future]] ruled by a televised "[[Big Brother (1984)|Big Brother]]".<ref>{{Cite news |url=http://findarticles.com/p/articles/mi_hb197/is_200401/ai_n5556112 |title=The Story Behind Apple's '1984' TV commercial: Big Brother at 20 |last=Cellini |first=Adelia |date=January 2004 |work=[[MacWorld]] |access-date=May 9, 2008 |url-status=dead |archive-url=http://arquivo.pt/wayback/20090628133757/http://findarticles.com/p/articles/mi_hb197/is_200401/ai_n5556112 |archive-date=June 28, 2009 |issue=21 |volume=1 |page=18}}</ref><ref>{{Cite magazine |last=Long |first=Tony |date=January 22, 2007 |title=Jan. 22, 1984: Dawn of the Mac |url=https://www.wired.com/science/discoveries/news/2007/01/72496 |magazine=[[Wired News|Wired]] |access-date=April 11, 2010 |archive-date=April 16, 2010 |archive-url=https://web.archive.org/web/20100416033051/http://www.wired.com/science/discoveries/news/2007/01/72496 |url-status=live }}</ref>
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===iTunes===
{{Main|iTunes}}
iTunes is a [[media player software|media player]], media library, online radio broadcaster, and mobile device management application developed by Apple. It is used to play, download, and organize digital [[Sound recording and reproduction|audio]] and video on personal computers running the [[macOS]] and [[Microsoft Windows]] operating systems. The [[iTunes Store]] is also available on the [[iPod Touch]],
Through the iTunes Store, users can purchase and download music, music videos, television shows, [[audiobook]]s, [[podcast]]s, movies, and movie rentals in some countries, and [[ringtone]]s, available on the iPhone and iPod Touch (fourth generation onward). [[Application software]] for the iPhone, iPad and iPod Touch can be downloaded from the [[App Store (iOS)|App Store]].<ref name="History"/>
===iPod===
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{{Main|iPad}}
[[File:Steve Jobs with the Apple iPad no logo.jpg|thumb|Jobs introduced the [[iPad]] in 2010.]]
The iPad is an
==Personal life==
[[File:SteveJobs house in PaloAlto with fruit trees.jpg|thumb|Jobs's house
===Marriage===
In 1989, Jobs first met his future wife, [[Laurene Powell Jobs|Laurene Powell]], when he gave a lecture at the [[Stanford Graduate School of Business]], where she was a student. Soon after the event, he stated that Laurene "was right there in the front row in the lecture hall, and I couldn't take my eyes off of her ... kept losing my train of thought, and started feeling a little giddy".<ref
Jobs proposed on New Year's Day 1990;
Jobs's and Powell's first child, a son named [[Reed Jobs|Reed]], was born in 1991.{{sfn|Linzmayer|2004|p=81}} Jobs's father, Paul, died a year and a half later, on March 5, 1993. Jobs's childhood home remains a tourist attraction and is currently owned by his stepmother (Paul's second wife), Marilyn Jobs.<ref>{{Cite web |url=https://patch.com/california/losaltos/steve-jobs-childhood-home-draws-tourists-stepmom-lamea2c39be94e |title=Steve Jobs' Childhood Home Draws Tourists; Stepmom Laments Resignation |date=August 25, 2011 |website=Los Altos, CA Patch |access-date=May 30, 2021 |archive-date=June 2, 2021 |archive-url=https://web.archive.org/web/20210602213808/https://patch.com/california/losaltos/steve-jobs-childhood-home-draws-tourists-stepmom-lamea2c39be94e |url-status=live }}</ref> Jobs and Powell had two more children, daughters Erin (b. 1995) and [[Eve Jobs]] (b. 1998), who is a fashion model.{{sfn|Linzmayer|2004|p=81}} The family lived in [[Palo Alto, California]].<ref>{{Cite web |url=http://www.parsacf.org/Page/82 |title=Laurene Powell Jobs – PARSA |year=2006 |publisher=PARSA Community Foundation |archive-url=https://web.archive.org/web/20100914010800/http://www.parsacf.org/Page/82 |archive-date=September 14, 2010 |access-date=July 8, 2008}}</ref> Although a billionaire, Jobs made it known that, like Gates, he had stipulated that most of his monetary fortune would not be left to his children.<ref>{{cite news|newspaper=[[The New York Times]]|url=https://www.nytimes.com/2020/02/27/business/laurene-powell-jobs-corner-office.html|title=Laurene Powell Jobs Is Putting Her Own Dent in the Universe: An interview with the 35th-richest person in the world|first=David|last=Gelles|date=February 27, 2020|access-date=May 25, 2020|archive-date=May 25, 2020|archive-url=https://web.archive.org/web/20200525094813/https://www.nytimes.com/2020/02/27/business/laurene-powell-jobs-corner-office.html|url-status=live}}</ref><ref>{{cite magazine|magazine=[[Business Insider]]|title=Laurene Powell Jobs says she won't pass on billions to her children|url=https://www.businessinsider.com/laurene-powell-jobs-children-wont-inherit-billions-2020-2|quote=It ends with me|first=Avery|last=Hartmans|date=February 28, 2020|access-date=May 25, 2020|archive-date=June 29, 2020|archive-url=https://web.archive.org/web/20200629182850/https://www.businessinsider.com/laurene-powell-jobs-children-wont-inherit-billions-2020-2|url-status=live}}</ref>
===Family===
[[Chrisann Brennan]] notes that after Jobs was forced out of Apple, "he apologized many times over for his behavior" towards her and Lisa. She said Jobs "said that he never took responsibility when he should have, and that he was sorry".{{sfn|Brennan|2013|p=220}} By this time, Jobs had developed a strong relationship with Lisa and when she was nine, Jobs had her name on her birth certificate changed from "Lisa Brennan" to "Lisa Brennan-Jobs".{{sfn|Brennan|2013|p=}} Jobs and Brennan developed a working relationship to [[co-parent]] Lisa, a change which Brennan credits to the influence of his newly found biological sister, [[Mona Simpson]], who worked to repair the relationship between Lisa and Jobs.{{sfn|Brennan|2013|p=}} Jobs had found Mona after first finding his birth mother, Joanne Schieble Simpson, shortly after he left Apple.{{sfn|Isaacson|2011|pp=253–255}}
Jobs did not contact his birth family during his adoptive mother Clara's lifetime, however. He
Jobs only contacted Schieble after Clara died in early 1986 and after he received permission from his father, Paul. In addition, out of respect for Paul, he asked the media not to report on his search.{{sfn|Isaacson|2011|pp=253–255}} Jobs stated that he was motivated to find his birth mother out of both curiosity and a need "to see if she was okay and to thank her, because I'm glad I didn't end up as an abortion. She was twenty-three and she went through a lot to have me."{{sfn|Isaacson|2011|p=254}} Schieble was emotional during their first meeting (though she wasn't familiar with the history of Apple or Jobs's role in it) and told him that she had been pressured into signing the adoption papers. She said that she regretted giving him up and repeatedly apologized to him for it. Jobs and Schieble
During this first visit, Schieble told Jobs that he had a sister, Mona, who was not aware that she had a brother.{{sfn|Isaacson|2011|p=254}} Schieble then arranged for them to meet in New York where Mona worked. Her first impression of Jobs was that "he was totally straightforward and lovely, just a normal and sweet guy".{{sfn|Isaacson|2011|p=255}} Simpson and Jobs then went for a long walk to get to know each other.{{sfn|Isaacson|2011|p=255}} Jobs later told his biographer that "Mona was not completely thrilled at first to have me in her life and have her mother so emotionally affectionate toward me{{nbsp}}... As we got to know each other, we became really good friends, and she is my family. I don't know what I'd do without her. I can't imagine a better sister. My adopted sister, Patty, and I were never close."{{sfn|Isaacson|2011|p=255}}
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==See also==
{{Portal|San Francisco Bay Area
}} * [[Seva Foundation]]
* [[Timeline of Steve Jobs media]]
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