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== Difficulties ==
[[McKinsey & Company|McKinsey]] identified 4 problems that prevent companies from implementing large scale personalizations:<ref>[https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/personalization-at-scale-first-steps]</ref>
* Companies are storing and collecting data - but are not able to sync and analyze the right data together at the right time.
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