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'''Customer Relationship Management Platforms''': Customer relationship management (CRM) is used by companies to manage and analyze customer interactions and data throughout the customer lifecycle to improve business relationships with customers, assist in customer retention and drive sales growth. CRM systems are designed to compile information on customers across different channels (points of contact between the customer and the company) which could include the company's [[website]], [[Web_chat#Live_support_software|live
'''Beacon Technology''': Beacon technology works on [[Bluetooth low energy|Bluetooth low energy (BLE)]] which is used by a low frequency chip that is found in devices like mobile phones. These chips communicate with multiple Beacon devices to form a network and are used by marketers to better personalize the messaging and mobile ads based on the customer's proximity to their retail outlet.<ref>{{cite web|url=https://www.forbes.com/sites/homaycotte/2015/09/01/beacon-technology-the-what-who-how-why-and-where/#f58c5f64fc19|title=Beacon Technology: The Where, What, Who, How and Why|last=Maycotte|first=H.O.|website=Forbes|access-date=2016-05-03}}</ref>
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