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== Technology ==
Personalized marketing is dependent on many different types of technology for [[data collection]], [[Data classification (business intelligence)|data classification]], [[data analysis]], [[data transfer]], and data [[scalability]]. Technology enables [[marketing]] professionals to collect first-party data such as gender, age group, location, and income and connect them with third-party data
{{anchor|DMP}}'''Data Management Platforms''': A data management platform (DMP) is a centralized computing system for collecting, integrating and managing large sets of structured and [[unstructured data]] from disparate sources. Personalized marketing enabled by DMPs, is sold to advertisers with the goal of having consumers receive relevant, timely, engaging, and personalized messaging and [[Advertising|advertisements]] that resonate with their unique needs and wants.<ref>{{Cite news|url=http://www.stateofdigitalpublishing.com/opinion/what-is-dmp-data-management-platform/|title=What is a Data Management Platform, or DMP?|date=2016-11-20|work=State of Digital Publishing|access-date=2017-11-30|language=en-US}}</ref> Growing number of DMP software options are available including [[Adobe Systems]] Audience Manager and Core Audience ([[Adobe Marketing Cloud|Marketing Cloud]]) to [[Oracle Corporation|Oracle]]-acquired [[BlueKai]], [[Sitecore]] Experience Platform and X+1<ref>{{cite web|url=http://blogs.gartner.com/martin-kihn/data-management-platform/|title=What Does a Data Management Platform Do, Anyway? - Martin Kihn|date=2015-01-07|website=Martin Kihn|language=en-US|access-date=2016-05-02}}</ref>
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