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Data is being generated by [[algorithm]]s, and the algorithms associate preferences with the user's [[browsing history]] or [[personal profile]]s. Rather than discovering new facts or perspectives when one searches for news, information, or products, one will be presented with similar or adjoining concepts ("[[filter bubble]]"). Some consider this exploitation of existing ideas rather than discovery of new ones.<ref>{{cite web|url=https://contently.com/strategist/2016/01/25/infographic-the-problem-with-personalized-marketing/|title=Infographic: The Problem With Personalized Marketing — The Content Strategist|website=The Content Strategist|date=25 January 2016 |language=en-US|access-date=2016-04-20}}</ref> Presenting someone with only personalized content may also exclude other, unrelated news or information that might in fact be useful to the user.{{citation needed|date=October 2018}}
Algorithms may also be manipulated. In February 2015, [[Coca-Cola]] ran into trouble over an automated, algorithm-generated bot created for advertising purposes. [[Gawker]]’s editorial labs director, Adam Pash, created a [[Twitter]] bot @MeinCoke and set it up to tweet lines from ''[[Mein Kampf]]'' and then link to them with Coca-Cola’s campaign #MakeItHappy. The result was that for two hours, Coca-Cola’s Twitter feed was broadcasting big chunks of [[Adolf Hitler]]’s text.<ref>{{Cite news|url=https://www.theguardian.com/business/2015/feb/05/coca-cola-makeithappy-gakwer-mein-coke-hitler|title=Coca-Cola pulls Twitter campaign after it was tricked into quoting Mein Kampf|last=Woolf|first=Nicky|date=2015-02-05|newspaper=The Guardian|language=en-GB|issn=0261-3077|access-date=2016-04-20}}</ref> In November 2014, the [[New England Patriots]] were forced to apologize after an automatic, algorithm-generated bot was tricked into tweeting a racial slur from the official team account.<ref>{{cite web|url=http://www.adweek.com/news/technology/new-england-patriots-accidentally-tweet-out-racial-slur-161424|title=New England Patriots Accidentally Tweet Out a Racial Slur|website=AdWeek|date=November 14, 2014 |access-date=2016-04-20}}</ref>
== Internet marketing ==
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