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RJR Nabisco

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RJR Nabisco, Inc., was an American conglomerate headquartered in the Calyon Building in Midtown Manhattan, New York City.[1]

Calyon Building, former site of the RJR Nabisco headquarters

It formed in 1985 by the merger of Nabisco Brands and R.J. Reynolds Tobacco Company.[2] RJR Nabisco was purchased in 1988 by Kohlberg Kravis Roberts & Co. in the largest leveraged buyout at the time. In 1999, due to concerns about tobacco lawsuit liabilities, the tobacco business was spun off into a separate company, and RJR Nabisco was renamed Nabisco Holdings Corporation. Nabisco is currently owned by Kraft Foods.

The RJR Nabisco leveraged buyout was, at the time, widely considered to be the pre-emininent example of corporate and executive greed. Bryan Burrough and John Helyar published Barbarians at the Gate: The Fall of RJR Nabisco, a successful book about the events which was later turned into a television movie for HBO.

RJR Nabisco Holdings Corp. (NYSE: NGH) was the parent company of RJR Nabisco, Inc.[3] After the food and tobacco businesses separated in June 1999, Nabisco Group Holdings Corp. owned 80% of RJR Nabisco Holdings Corp., which was the parent company of Nabisco, Inc.[4]

Name change and headquarters move

R. J. Reynolds Industries, Inc., which began as R. J. Reynolds Tobacco Company in Winston-Salem, North Carolina in 1875, and changed its name in 1970, became RJR Nabisco on April 25, 1986 after the company's $4.9 billion purchase of Nabisco Brands Inc. in 1985.[5][6]

In August 1986, the RJR Nabisco board announced that F. Ross Johnson would replace J. Tylee Wilson as head of the company effective January 1, 1987. Soon after that, Johnson, believing "bucolic" Winston-Salem did not have the right image for a "world-class company", began looking at other possible headquarters cities. The company decided against New York City and Dallas, Texas. Atlanta was selected because it was "nouveau riche and overbuilt".[7] On January 15, 1987, the RJR Nabisco board approved a headquarters move from Winston-Salem to Cobb County, Georgia, north of Atlanta, where the company had rented space. The move would affect 250 to 300 employees, while Winston-Salem would still have 14,000 people working for the company. RJR Nabisco donated the 519,000-square-foot World Headquarters Building to Wake Forest University but continued to use it until the September 1987 move.[5] Later, RJR Nabisco's Planters-Life Savers Division moved to the former headquarters building.[7]

The leveraged buyout

Ross Johnson was the President and CEO of RJR Nabisco at the time of the leveraged buyout and Henry Kravis was the managing partner at Kohlberg Kravis Roberts & Co. The leveraged buyout was in the amount of $25 billion, and the battle for control took place between October and November 1988.

Although KKR eventually took control of RJR Nabisco, RJR management and Shearson Lehman Hutton had originally announced that they would take RJR Nabisco private at $75 per share. A fierce series of negotiations and proposals ensued which involved nearly all of the major private equity players of the day, including Morgan Stanley, Goldman Sachs, Salomon Brothers, First Boston, Wasserstein Perella & Co., Forstmann Little, Shearson Lehman Hutton, and Merrill Lynch. Once put in play by Shearson Lehman Hutton and RJR management, almost every major Wall Street firm involved in M&A launched frenzied, literal last-minute bids in a fog of incomplete or misleading information.

KKR quickly introduced a tender offer to obtain RJR Nabisco for $90 per share—a price that enabled it to proceed without the approval of RJR Nabisco's management. RJR's management team, working with Shearson Lehman Hutton and Salomon Brothers, submitted a bid of $112, a figure they felt certain would enable it to outflank any response by Kravis. KKR's final bid of $109, while a lower dollar figure, was ultimately accepted by the board of directors.

KKR's offer was guaranteed, whereas management's lacked a "reset", meaning that the final share price might have been lower than their professed $112 per share. Additionally, many in RJR's board of directors had grown concerned at recent disclosures of Johnson's unprecedented golden parachute deal. Time Magazine featured Johnson on the cover of its December 1988 issue along with the headline "A Game of Greed: This man could pocket $100 million from the largest corporate takeover in history. Has the buyout craze gone too far?".[8]

KKR's offer was welcomed by the board, and, to some observers, it appeared that their elevation of the reset issue as a deal-breaker in KKR's favor was little more than an excuse to reject Johnson's higher payout of $112 per share.[citation needed] Johnson received compensation worth more than $60 million from the buyout, then left in February 1989. In March 1989, Louis V. Gerstner of American Express became the new head of RJR Nabisco.[7]

Controversy

On April 1988, RJR Nabisco fired the Saatchi & Saatchi advertising agency for their commercial for Northwest Airlines with the pitch that they no longer allow smoking in any of their flights. Saatchi and Saatchi was handling advertising for Nabisco products and not for any RJR tobacco products.[9]

Second headquarters move

On April 27, 1989, RJR Nabisco announced it would move its headquarters to the New York City area.[10]

References

  1. ^ "Investor Information 1997 Annual Report." RJR Nabisco. February 2, 1999. Retrieved on December 2, 1999. "Corporate Offices: RJR Nabisco, Inc. 1301 Avenue of the Americas New York, NY 10019"
  2. ^ Bozman, Jean S. "Nabisco seeking DBMS to enhance connectivity." Computerworld. IDG Enterprise, May 18, 1987. Vol. 21, No. 20. 89. Retrieved from Google Books on September 6, 2011. "ISSN 0010-4841"
  3. ^ "Corporate Profile." Nabisco Group Holdings. October 1, 2000. Retrieved on December 2, 1998.
  4. ^ "Corporate Profile." Nabisco Group Holdings. October 1, 2000. Retrieved on December 2, 2011.
  5. ^ a b "RJR Nabisco Plans to Move". The New York Times. 1987-01-16. Retrieved 2012-03-20.
  6. ^ "A Stock History – Sequence of Events" (PDF). Retrieved 2012-03-23.
  7. ^ a b c Tursi, Frank; White, Susan E.; McQuilkin, Steve (1999). "Chapter 27: Honk If You're Bucolic". Winston-Salem Journal. Retrieved 2012-03-20.
  8. ^ "A Game of Greed". Time Magazine. December 5, 1988.
  9. ^ Dougherty, Philip H. (April 6, 1988). "Cigarette Maker Cuts Off Agency That Made Smoking-Ban TV Ads". The New York Times.
  10. ^ "RJR Nabisco Headquarters to Move to New York Area". Los Angeles Times. 1989-04-28. Retrieved 2012-03-20.

Further reading

Burrough, Bryan; Helyar, John (1990). Barbarians at the Gate: The Fall of RJR Nabisco. New York: Harper & Row. ISBN 0-06-016172-8.{{cite book}}: CS1 maint: multiple names: authors list (link)

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