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RJR Nabisco: Difference between revisions

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An article in ''[[Forbes]]'' at the time discussed leveraged buyouts.<ref>{{cite journal| url=http://www.forbes.com/free_forbes/1988/1128/192.html| title=How The Government Subsidizes Leveraged Takeovers | author=Laura Saunders| work=Forbes Magazine| date=November 28, 1988 }}</ref>
 
== Controversy ==
On April 1988, RJR Nabisco fired the [[Saatchi & Saatchi]] advertising agency for their commercial for [[Northwest Airlines]] with the pitch that they no longer allow smoking in any of their flights. Saatchi and Saatchi was handling advertising for Nabisco products and not for any RJR tobacco products.<ref>http://www.nytimes.com/1988/04/06/business/cigarette-maker-cuts-off-agency-that-made-smoking-ban-tv-ads.html</ref>
 
==References==