[go: nahoru, domu]
Wikipedia

Triller (app)

This is an old revision of this page, as edited by 203.18.35.200 (talk) at 05:35, 30 November 2021 (→Features: adding flip feature info). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Triller is an American video-sharing social networking service. The service allows users to create and share short-form videos, including videos set to, or automatically synchronized to music using artificial intelligence technology. Triller was released for iOS and Android in 2015, and initially operated as a video editing app before adding social networking features.

Triller
Developer(s)Triller LLC
Initial releaseJuly 23, 2015; 9 years ago (2015-07-23)
Stable release
11.1 / July 21, 2020; 4 years ago (2020-07-21)
Operating systemAndroid, iOS
Size153.5 MB (iOS)[1]
50 MB (Android)[2]
TypeVideo sharing
Websitetriller.co

In mid-2020, the app gained prominence in India and the United States as a competitor to the similar Chinese-owned app TikTok, after the service was banned in India, and faced the threat of a ban in the U.S. Triller later expanded into sports promotion, distributing pay-per-view boxing events between Mike Tyson and Roy Jones Jr. and Jake Paul and Ben Askren, both incorporating appearances by internet, sports, music, and entertainment personalities.

History

Triller was launched in 2015 by co-founders David Leiberman and Sammy Rubin. The app was originally positioned as a video editor, using artificial intelligence to automatically edit distinct clips into music videos.[3][4] They later launched Triller Famous, a page within the app that featured curated selections of user videos.[4] In 2016, the app was converted into a social networking service by allowing users to follow each other and share their videos publicly.[4] In 2019, Ryan Kavanaugh's Proxima Media made a majority investment.[5] It is headquartered in Los Angeles, California, and is currently led by President and CEO Mike Lu.[5]

On June 29, 2020, Government of India banned TikTok, among other apps stating that they were "prejudicial to [the] sovereignty and integrity" of India.[6] Triller, which had planned to enter into the Indian market by the end of 2020, saw a spike from less than 1 million users to over 30 million users in the country overnight.[7][8] In July 2020, Triller sued ByteDance, the Chinese parent company of TikTok, for infringing patents relating to video editing.[9]

In August 2020, U.S. president Donald Trump signed an executive order which threatened to ban TikTok from operating within the United States, citing threats to national security, unless it was sold by ByteDance.[10] The Trump administration stated that TikTok had until November 12, 2020 to assure the administration that the app did not pose any national security threats to the U.S.[10] Following this order and news of possible purchases of TikTok’s American operations by companies such as Oracle, Triller jumped from number 198 to number one in the App Store in the U.S.,[8] while TikTok dropped down to number three.[8] The discussions surrounding TikTok’s potential ban in the United States caused popular TikTok stars, including Charli D’Amelio and her family, to join Triller.[11] Trump joined Triller himself and posted his first video on August 15, 2020.[12] The video received over a million views within hours.[13]

In August 2020, Triller partnered with B2B music company 7digital, which will provide Triller with access to its catalogue of 80 million tracks and automatically report usage data to Sony Music, Warner Music Group, Universal Music Group and Merlin Network.[14] On October 2, 2020, Triller signed licensing deals with the rights societies PRS for Music, GEMA, STIM and IMRO, and the publishers Concord, Downtown and Peermusic.[15] On February 5, 2021, Universal Music Group removed its catalogue from Triller, citing unpaid music royalties.[16] On March 24, 2021, Triller signed a licensing agreement with the National Music Publishers' Association.[17]

On March 9, 2021, Triller acquired Verzuz.[18] On April 14, 2021, Triller acquired pay-per-view service FITE TV and customer engagement service Amplify.at.[19] On May 20, 2021, Triller renewed its contract with Universal despite previously suggesting an intent to sever ties with the corporation.[20]

Features

The Triller app allows users to create music videos, skits, and lip-sync videos containing background music.[21] The app’s spotlight feature is its special auto-editing tool, which uses artificial intelligence to automatically stitch separate video clips together without the user having to do it themselves.[22] The separate video clips are created to the same background music, but users are able to shoot multiple takes with different filters or edits each time.[21] Once the auto-editing tool stitches the individual clips together, users can rearrange and replace clips as desired.[21] Users can also customize videos by applying filters and text.[21]

When creating a video, users can choose to make a "music video" or a "social video".[23] A "music video" allows users to add music and trim the audio to personal preference.[23] Unlike the music video option, a "social video" does not require the user to add music in the background.[23] The app’s auto-editing tool is only used when making music videos, as it uses the background track to help arrange and synchronize the clips.[21] Users can also link their accounts with Apple Music or Spotify to integrate their playlists.[24][25]

Incomplete videos that are yet to be shared appear in a user’s "Projects" folder.[21] Once finalized, a video can be shared with other users of the app or through social media platforms such as Facebook, Instagram, Twitter, WhatsApp, and YouTube.[26] Any video on Triller can also be downloaded or shared through links, text messages, or direct messaging to other users within the app.[24] Videos on Triller are generally reported to be 'flipped' in comparison to those on competitor TikTok or Instagram.[27]

The app is divided into three video feeds, consisting of videos from creators that the user follows, the "Social" feed (which showcases trending videos and those by verified users), and the "Music" feed (which exclusively features music videos).[24]

Triller accounts can be made either public or private.[24] When the account is public, any user can view the videos on that account.[24] When the account is private, only approved users can view the videos on that account.[24] Users with private accounts can change the privacy settings of individual videos on their accounts from private to public, making the selected videos viewable to anyone on the app.[24] In accordance with online child privacy laws in the United States, children under the age of 13 must receive parental consent in order to create an account on Triller.[28]

User characteristics and behavior

In August 2020, Triller reported that it had been downloaded over 250 million times worldwide.[29] Mobile analytics firm Apptopia disputed the numbers and claimed they were inflated, suggesting that the app had only been downloaded 52 million times since it first launched in 2015.[29] Apptopia pulled the report after Triller threatened to sue the company.[29][30]

The app has been downloaded 23.8 million times in the U.S., with users spending an average of more than 20 minutes per day.[30] A large number of downloads come from India, where TikTok has been banned, as well as from various European and African countries.[30]

In October 2020, Triller CEO Mike Lu stated that the app has 100 million monthly active users (MAU).[31] In February 2021, Billboard reported that Triller had "reported higher numbers of monthly active users to the public than it reports to [music] rights holders." CEO Lu argued that "there is no legal definition" of monthly and daily active users, and that "if someone is trying to compare TikTok's MAU/DAU to ours—which means they are saying we have the same definition of MAU/DAU—there is an inherent misunderstanding about Triller's business and business model. It’s like trying to compare a fish and a bicycle." In a public statement, Lu denied that the company had inflated its user metrics.[32]

Triller has attracted celebrity users like Chance the Rapper, Justin Bieber, Marshmello, The Weeknd, Alicia Keys, Cardi B, Eminem, Post Malone and Kevin Hart.[30] The app is also used by TikTok stars such as Charli D’Amelio, Josh Richards, Noah Beck, Griffin Johnson, and Dixie D’Amelio.[11] Triller has offered large sums of money, company equity, and advisory roles to encourage prominent TikTok users to move to Triller, such as The Sway Boys.[33] Sway House member Josh Richards became the Chief Strategy Officer of Triller after concerns regarding user data motivated him to find a "safe place" for himself and his followers.[34]

Funding

As of October 2020, Triller has raised US$100 million at a $1.25 billion valuation.[31] They have received notable investments from Proxima Media (majority investor) and Pegasus Tech Ventures.[30] The platform has also drawn angel investments from famous artists such as Marshmello, The Weeknd, Snoop Dogg, and Lil Wayne.[30] The company is currently in talks to raise an additional $250 million through private fundraising.[31] According to reports, Triller is also considering a potential merger and IPO with Farvahar Partners LLC, an investment bank.[31]

Events

In April 2020, amid the COVID-19 pandemic, Triller organized a three-day streaming music festival known as "Trillerfest" in support of No Kid Hungry and the MusiCares COVID-19 Relief Fund. The event was headlined by Don Diablo, Marshmello, Migos, Pitbull, Snoop Dogg, and Wyclef Jean.[35]

Boxing

In July 2020, Triller announced that it had partnered with Mike Tyson's Legends Only League to become the media partner for its boxing events, with its inaugural event being an exhibition fight between Tyson and Roy Jones Jr. on November 28, 2020, distributed via pay-per-view. Triller would handle distribution of the fight to pay-per-view platforms and services such as Fite TV, and also carry a documentary miniseries leading into the fight.[36][37] The PPV would not be carried within the Triller app itself due to its focus on short-form video, and a goal for wider distribution via traditional PPV outlets.[37] Following the event, it was reported that the PPV had at least 1.6 million buys, surpassing UFC 251 as the most-bought combat sports PPV of 2020.[38][39]

Ryan Kavanaugh, CEO of parent company Proxima Media, described the fight as being the launch of Triller's "high-end live events business",[37] and explained that they aimed to reach audiences beyond core boxing fans by leveraging the present "cultural zeitgeist"; the PPV included a co-main event between internet celebrity Jake Paul and former NBA player Nate Robinson, music performances by acts such as Wiz Khalifa, and featured Snoop Dogg as a commentator.[37][40] Kavanaugh later referred to this practice as a "four-quadrant" entertainment event, supplementing boxing with internet, music, and sports personalities.[41][42]

In December 2020, Triller announced a partnership with Snoop Dogg to form "Triller Fight Club"—a "boxing league" that would be produced and hosted by Snoop Dogg, and consist of a series of annual PPV cards with "four-quadrant" elements carried over from the Tyson/Jones event.[43][42] The first event under the banner was held on April 17, 2021, with a main event between Jake Paul and Ben Askren, and performances by The Black Keys, Diplo, Doja Cat, Justin Bieber, Major Lazer, Saweetie, and Mt. Westmore —a supergroup featuring Snoop, Ice Cube, Too Short and E-40. The event was held behind closed doors at Mercedes-Benz Stadium in Atlanta, with Triller intentionally limiting attendance to 100 spectators chosen via promotional contests on the Triller app; Kavanaugh described this as a "golden ticket" model supporting its goal to give home viewers a "front row" experience.[44][41]

In February 2021, it was reported that Triller Fight Club had won a purse bid to promote the fight between Teófimo López and George Kambosos to defend López's unified lightweight titles, beating out established promoters such as Matchroom and Top Rank with a bid reported to be $6 million. Kavanaugh stated that the match would likely be a co-main event on a future card.[45][42] In March 2021, Oscar De La Hoya announced a comeback fight during a planned card on July 3.[46] In May 2021, Triller signed long-time HBO boxing personality Jim Lampley as its lead commentator; his role was expected to begin with Teófimo López vs. George Kambosos Jr. on June 19, but the card was postponed to August due to one of the participants being infected with Coronavirus disease 2019 (COVID-19).[47]

Basketball

In June 2021, Triller partnered with Big3 to serve as a digital media partner for the league. This will include 30 hours of live games streaming within the Triller app (including exclusive coverage of the Big3 All-Star Game), coverage of the Big3 draft, social media presences, and courtside advertising.[48]

Lawsuits

Triller has filed lawsuits against several websites and a 19-year-old alleging illegal distribution of its streamed April 2021 boxing event, seeking $100 million and $150,000 respectively in damages.[49][50] Following the dismissal of the $100 million suit as a misjoinder, it was amended to only include H3 Podcast, a video podcast native to YouTube, now seeking $50 million in damages. The podcast's host Ethan Klein claims his inclusion of a 45-second clip of the event in one of his broadcasts constitutes fair use and alleges that Ryan Kavanaugh, a major stakeholder, has instigated the lawsuit "out of spite".[51]

See also

References

  1. ^ "Triller: Social Video Platform". App Store. Archived from the original on April 17, 2021. Retrieved November 16, 2021.
  2. ^ "Triller: Social Video Platform". Google Play. Archived from the original on July 17, 2021. Retrieved November 16, 2021.
  3. ^ Viner, Josh (April 1, 2020). "Triller vs. TikTok: Differences, Similarities, and Why You Need to Know About Both". The Dopamine Effect. Archived from the original on November 5, 2020. Retrieved October 27, 2020.
  4. ^ a b c Ha, Anthony (August 13, 2016). "Music video app Triller becomes a social network". TechCrunch. Archived from the original on November 8, 2020. Retrieved October 29, 2020.
  5. ^ a b Lee, Wendy; Faughnder, Ryan (August 9, 2020). "This L.A.-based app aims to be the new TikTok. How it's thriving amid Trump's attempted ban". Los Angeles Times. Archived from the original on May 3, 2021. Retrieved October 27, 2020.
  6. ^ "India bans TikTok and dozens more Chinese apps". BBC News. June 29, 2020. Archived from the original on August 11, 2020. Retrieved August 11, 2020.
  7. ^ Mansukhani, Hiren (July 27, 2020). "Eminem-backed Triller is cashing in on India's TikTok ban". Quartz India. Archived from the original on December 15, 2020. Retrieved October 29, 2020.
  8. ^ a b c Bossi, Andrea (August 3, 2020). "Triller Overtakes TikTok, Jumps To No. 1 In App Store As Drama Continues". Forbes. Archived from the original on April 16, 2021. Retrieved October 29, 2020.
  9. ^ Leskin, Rachel E. Greenspan, Paige (July 30, 2020). "Short-form video app Triller sues TikTok for patent infringement, alleging the platform is copying its editing feature". Business Insider. Archived from the original on January 11, 2021. Retrieved October 27, 2020.{{cite web}}: CS1 maint: multiple names: authors list (link)
  10. ^ a b Swanson, Ana; McCabe, David; Nicas, Jack (September 18, 2020). "Trump Administration to Ban TikTok and WeChat From U.S. App Stores". The New York Times. ISSN 0362-4331. Archived from the original on May 13, 2021. Retrieved October 29, 2020.
  11. ^ a b Lee, Wendy (September 16, 2020). "As Trump TikTok ban nears, the app's star Charli D'Amelio joins rival Triller". Los Angeles Times. Archived from the original on April 24, 2021. Retrieved October 29, 2020.
  12. ^ Clayton, James (August 17, 2020). "Donald Trump joins TikTok rival Triller". BBC News. Archived from the original on April 16, 2021. Retrieved October 31, 2020.
  13. ^ Tyko, Kelly (August 16, 2020). "Trump campaign joins TikTok competitor Triller and its first video has nearly 1.2 million views". USA Today. Archived from the original on April 23, 2021. Retrieved October 31, 2020.
  14. ^ Stassen, Murray (August 12, 2020). "TikTok rival Triller inks deal with B2B music company 7Digital for access to global catalog of 80m tracks". Music Business Worldwide. Archived from the original on January 21, 2021. Retrieved April 14, 2021.
  15. ^ Smith, Dylan (October 2, 2020). "Triller Inks Licensing Deals with PRS for Music, GEMA, Others in ICE". Digital Music News. Archived from the original on November 24, 2020. Retrieved October 31, 2020.
  16. ^ Cirisano, Tatiana (March 2, 2021). "Universal Music Pulls Catalog From Triller, Saying App 'Shamefully Withheld' Artist Payments". Billboard. Archived from the original on April 23, 2021. Retrieved April 15, 2021.
  17. ^ Aswad, Jem (March 24, 2021). "Triller Finally Forges Licensing Agreement With Music Publishers". Variety. Archived from the original on April 28, 2021. Retrieved May 14, 2021.
  18. ^ Lee, Wendy (March 9, 2021). "Triller acquires Timbaland and Swizz Beatz's music platform Verzuz". Los Angeles Times. Archived from the original on May 13, 2021. Retrieved April 16, 2021.
  19. ^ Perez, Sarah (April 14, 2021). "Triller owner gets a new CEO with acquisition of Amplify.AI; also acquires live streaming service FITE TV". TechCrunch. Archived from the original on April 14, 2021. Retrieved April 14, 2021.
  20. ^ Ingham, Tim (May 20, 2021). "Triller, February 5: 'We don't need Universal Music Group.' Triller, May 20: 'We're pleased to announced our renewed agreement with UMG.'". Music Business Worldwide. Archived from the original on May 21, 2021. Retrieved May 24, 2021.
  21. ^ a b c d e f "What Is Triller? Here's the Triller Guide You've Been Waiting For". Influencer Marketing Hub. September 8, 2020. Archived from the original on February 26, 2021. Retrieved October 29, 2020.
  22. ^ Goldberg, Michael (July 8, 2020). "Triller previews groundbreaking AI technology for new track featuring Tana, Unknown T, Aitch, JB Scofield and M1llionz". PR Newswire. Archived from the original on February 13, 2021. Retrieved October 29, 2020.
  23. ^ a b c Saad, Syeda Khaula; Mercado, Mia (August 13, 2020). "Your Guide To Making Music Videos On Triller". Bustle. Archived from the original on February 23, 2021. Retrieved October 29, 2020.
  24. ^ a b c d e f g Sung, Morgan (September 19, 2020). "How to use Triller, in case TikTok actually gets banned". Mashable. Archived from the original on April 12, 2021. Retrieved October 29, 2020.
  25. ^ Hein, Kenneth (October 21, 2020). "Triller is pitching its wares to brands. Can it grow into a TikTok killer?". The Drum. Archived from the original on April 19, 2021. Retrieved April 16, 2021.
  26. ^ Temidayo, Emmanuel Moses (April 22, 2020). "How to Use Triller to Create and Edit Videos". Dignited. Archived from the original on January 18, 2021. Retrieved October 9, 2020.
  27. ^ Yo Triller my things flipped (Noah Beck), retrieved November 30, 2021
  28. ^ Scipioni, Jade (August 7, 2020). "Triller on being TikTok's rival: We see 'ourselves as the adult version'". CNBC. Archived from the original on May 9, 2021. Retrieved October 29, 2020.
  29. ^ a b c Perez, Sarah (August 21, 2020). "Triller threatened to sue over a report suggesting it inflated it's downloads". TechCrunch. Archived from the original on January 2, 2021. Retrieved October 29, 2020.
  30. ^ a b c d e f Liao, Rita (August 5, 2020). "Hollywood's Triller sets its own rhythm even as it gains from TikTok troubles". TechCrunch. Archived from the original on October 25, 2020. Retrieved October 27, 2020.
  31. ^ a b c d Hamilton, Isobel Asher. "TikTok challenger Triller is reportedly exploring an IPO as questions swirl over its user numbers". Business Insider. Archived from the original on November 1, 2020. Retrieved October 22, 2020.
  32. ^ Singleton, Micah (February 16, 2021). "Triller Has Been Inflating Public User Figures, Doesn't Deny It: Exclusive". Billboard. Archived from the original on April 16, 2021. Retrieved April 16, 2021.
  33. ^ Lorenz, Taylor (October 8, 2020). "Fancy Cars, Fine Dining, Creator Mansions, Cash: Triller Is Shelling Out for Talent". The New York Times. ISSN 0362-4331. Archived from the original on April 21, 2021. Retrieved October 27, 2020.
  34. ^ Brown, Abram (August 14, 2020). "TikTok Star Josh Richards' New Fame Says A Lot About The App—And Who Is Making Millions From It". Forbes. Archived from the original on February 2, 2021. Retrieved October 30, 2020.
  35. ^ McKynzie, Amber (April 10, 2020). "TrillerFest Brings Out the Biggest Names in Music to Help COVID-19 Victims This Weekend". Complex. Archived from the original on April 15, 2021. Retrieved April 14, 2020.
  36. ^ Tapp, Tom (July 23, 2020). "Mike Tyson Announces Return To Ring In PPV Exhibition Fight Against Roy Jones, Jr. For His Legends Only League". Deadline. Archived from the original on January 16, 2021. Retrieved April 14, 2021.
  37. ^ a b c d Leff, Corey (November 25, 2020). "Triller Using Mike Tyson, Roy Jones Jr. Pay-Per-View to Launch Premium Live Events Business". Sportico.com. Archived from the original on April 17, 2021. Retrieved April 14, 2021.
  38. ^ Dixon, Ed (December 8, 2020). "Tyson-Jones Jr expected to reach more than 1.6m PPV buys". SportsPro Media. Archived from the original on April 15, 2021. Retrieved April 14, 2021.
  39. ^ Peter, Josh (December 7, 2020). "Mike Tyson's return to boxing against Roy Jones Jr. generated more than $80 million in revenue". USA Today. Archived from the original on May 7, 2021. Retrieved April 14, 2021.
  40. ^ Parker, Ryan (November 29, 2020). "Mike Tyson And Roy Jones Jr. Boxed — But Snoop Dogg's Commentary Won The Fight". The Hollywood Reporter. Archived from the original on May 4, 2021. Retrieved April 14, 2021.
  41. ^ a b Dixon, Ed (April 13, 2021). "Uncovering Triller Fight Club's boxing blueprint". SportsPro Media. Archived from the original on April 15, 2021. Retrieved April 14, 2021.
  42. ^ a b c Leff, Corey (March 9, 2021). "Triller Overspent on Lopez Fight, but Unique Business Model May Yield Profit". Sportico.com. Archived from the original on April 17, 2021. Retrieved April 14, 2021.
  43. ^ Rothstein, Michael (December 3, 2020). "Snoop Dogg, Triller to start new boxing league". ESPN.com. Archived from the original on February 27, 2021. Retrieved April 14, 2021.
  44. ^ Cirisano, Tatiana (March 17, 2021). "Justin Bieber, Snoop's New Group and More to Perform at Triller Fight Club's Jake Paul Bout". The Hollywood Reporter. Archived from the original on April 17, 2021. Retrieved April 14, 2021.
  45. ^ Baby, Ben (February 25, 2021). "Triller to promote Lopez's next title defense". ESPN.com. Archived from the original on April 16, 2021. Retrieved April 14, 2021.
  46. ^ Tapp, Tom (March 27, 2021). "Oscar De La Hoya, 48, Announces Comeback Under Snoop Dogg's Fight Club Banner And Via Ryan Kavanaugh's Triller Platform". Deadline. Archived from the original on April 17, 2021. Retrieved April 14, 2021.
  47. ^ Bucholtz, Andrew (June 1, 2021). "Famed boxing broadcaster Jim Lampley signs with Triller Fight Club". Awful Announcing. Archived from the original on June 2, 2021. Retrieved June 2, 2021.
  48. ^ Carp, Sam (June 4, 2021). "Big3 media rights deal sees Triller move into basketball". SportsPro. Archived from the original on June 7, 2021. Retrieved June 7, 2021.
  49. ^ Asarch, Steven (June 14, 2021). "Triller filed a piracy lawsuit against an Instagram user who it says commented 'watched the Jake Paul fight for free' on their co-owner's page". Business Insider. Archived from the original on July 14, 2021. Retrieved November 15, 2021.
  50. ^ Iole, Kevin (April 26, 2021). "Triller sues 12 websites for allegedly illegally streaming Jake Paul-Ben Askren PPV". Yahoo! Sports. Archived from the original on May 1, 2021. Retrieved November 15, 2021.
  51. ^ Asarch, Steven (May 12, 2021). "Triller is suing YouTuber Ethan Klein's podcast for $50 million, claiming he illegally distributed Jake Paul's fight". Insider. Retrieved November 15, 2021.


Retrieved from "https://en.wikipedia.org/w/index.php?title=Triller_(app)&oldid=1057880137"