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Nouvelle page : '''BRUNO PANI''' Bruno Pani is a Belgian entrepreneur, CEO, and founder of the global creative agency Profirst, renowned for creating high-end experiences in luxury, lifestyle, art, and culture for almost four decades. He was also a partner in the early development of Le Pain Quotidien, an international chain of bakery restaurants, and the founder of TheMerode, a visionary private members club in the center of Brussels.[https://agencyoftheyear.be/profirst-silver-most-entre... |
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Bienvenue ! Ceci est ta page utilisateur, Bruno Pani. |
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'''BRUNO PANI''' |
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N’hésite pas à la modifier pour t’y présenter, et expliquer ce que ce que tu veux faire sur Wikipédia ! |
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Bruno Pani is a Belgian entrepreneur, CEO, and founder of the global creative agency Profirst, renowned for creating high-end experiences in luxury, lifestyle, art, and culture for almost four decades. He was also a partner in the early development of Le Pain Quotidien, an international chain of bakery restaurants, and the founder of TheMerode, a visionary private members club in the center of Brussels.[https://agencyoftheyear.be/profirst-silver-most-entrepreneurial-agency-the-reasons-why/]<ref>{{Lien web |langue=fr-FR |prénom=Delchef |nom=JM |titre=Profirst, Silver Most Entrepreneurial Agency: the reasons why |url=https://agencyoftheyear.be/profirst-silver-most-entrepreneurial-agency-the-reasons-why/ |site=Agency of the year |date=2023-04-19 |consulté le=2024-07-15}}</ref> |
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Pour avoir des conseils pour l'utilisation de cette page, tu peux lire [[Aide:PU|les recommandations]]. |
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* Bruno Pani began his career as a sound engineer for musicals and concerts. Rising through the ranks at Proserve and City 7, he launched Profirst in 1988 intending to transform the event sector, which at the time was predominantly focused on the operational aspects of major sporting events. |
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Pour tes essais ou préparer un article, utilise {{lien brouillon|Bruno Pani|ton espace de brouillon}} ([[Aide:Où faire ses essais ?|ou un autre espace]]) plutôt que cette page. |
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== Profirst == |
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Founded by Bruno Pani and later joined by his partners Jean-Philippe Maes and Bernard Stas, Profirst is an independent, international event communication agency with offices in Brussels, Paris, London, Beijing, and Shanghai<ref>{{Lien web |langue=fr-FR |prénom=Delchef |nom=JM |titre=Profirst, Silver Most Entrepreneurial Agency: the reasons why |url=https://agencyoftheyear.be/profirst-silver-most-entrepreneurial-agency-the-reasons-why/ |site=Agency of the year |date=2023-04-19 |consulté le=2024-07-15}}</ref>. |
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Profirst redefines event design and communication, meticulously crafting experiences that seamlessly integrate art direction, sound strategy, audiovisual digital content, and premium production and execution, all with meticulous attention to detail. In 1996, Profirst organized a landmark event at the Place du Grand Sablon in Brussels for the opening of the Emporio Armani boutique. This meeting with Giorgio Armani significantly influenced Bruno Pani and changed the future of Profirst. With Armani's reference, Profirst secured a license agreement with L'Oreal Paris for perfumes and beauty and skincare products, marking the agency's first international venture. |
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Bruno Pani describes himself as a creator of experiences, a storyteller, and an architect of emotions that generate memories. Leading Profirst for over three decades, his passion for the event industry only deepens with each day. Profirst does more than host events; it creates lasting memories by blending emotion with aesthetics, embedding the essence of a brand into the soul of each experience. |
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Profirst’s commitment to excellence is built on a core philosophy: always delivering 120%. |
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The company's success is based on achieving excellence in pure event production and presenting the concept of 120%, a flagship value of the agency, which consists of surprising the customer on the day of the event by exceeding their expectations. The agency supports clients from strategy and art direction through storytelling and story-sharing, all powered by hyper-creativity, disruptive technology, and a network of global talent. Each event serves as a platform to craft digital narratives that resonate across social spheres, sparking conversations, setting trends, and enhancing the digital landscape.[https://www.pollenmag.com/stories/une-image-un-style-une-signature] |
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Pani believes that events fundamentally serve digital communication, enhancing brand presence online. |
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Profirst celebrates culture and creativity through talent curation, creating dynamic human interactions that connect and transform communities. The agency uses emotions and aesthetics as vectors of impact, relevance, and connection, which fuel its disruptive communication strategies. Profirst’s work spans luxury, fashion, beauty, and the arts, integrating through events, brand and digital strategy, digital content, digital platforms, social media engagement, design, PR, and influence. |
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Profirst understands that an event must be the visual transposition of the Brand's universe, to put it in intimate contact with its consumers. This resulted in 2019 in the creation of a communication department within Profirst. This marks the era of what is termed as the 'Brand Experience,' where events function as a medium for shaping a unique perception of the brand, complementing its presence across other communication channels. This integration emphasizes the 'Feel Factor,' blending brand ethos seamlessly with digital strategy, content, platforms, social media engagement, design, PR, influence, and the creative expertise of the studio. lt also calls upon new technology integration and digitally augmented events. |
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During the COVID-19 pandemic, Profirst demonstrated its commitment to the "Human Factor" by leveraging its human, organizational, and logistical capabilities to set up Wallonia's vaccination centers. [https://www.lecho.be/dossier/apero-de-l-echo/bruno-pani-notre-sante-et-notre-pays-ne-valaient-ils-pas-la-peine-de-se-mettre-en-mode-democrature-pour-sortir-de-ce-cauchemar-sans-fin/10265258.html] |
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This initiative not only showcased the agency's adaptability and resourcefulness but, also underscored its dedication to serving the community in times of crisis. Learnings from this project prompted Profirst to develop strategies that reduce dependency on market fluctuations and societal instability, ensuring resilience and sustainability in the face of uncertainty. |
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Since 2022, Profirst has expanded its humanitarian efforts by overseeing the opening and operation of Ukrainian Accommodation Centers, providing shelter and support for around 1000 Ukrainians displaced by conflict. This initiative reflects Profirst's ongoing commitment to making a positive impact on society and leveraging its expertise to address pressing humanitarian challenges. |
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== TheMerode == |
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In 2021, Bruno Pani founded TheMerode, an innovative private members club in Brussels, as a continuation of the prestigious Cercle de Lorraine. The origins of the Hôtel de Merode date back to the first half of the 16th century. It wasn't until 1791 that the building took the name of Hôtel de Merode.[https://www.lalibre.be/economie/entreprises-startup/2022/05/01/le-trio-a-la-tete-du-club-themerode-nous-sommes-avant-tout-des-reveurs-si-ca-marche-tant-mieux-si-ca-ne-marche-pas-tant-pis-2FAWMSACSVFL5IEVSV2KGDFM4Y/] |
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Located on Place Poelaert, the largest square in the capital, the club, nestled in one of the last historic mansions, serves as a sanctuary for sparking conversations, connecting curious minds, and nurturing personal growth, all while embodying a spirit of philanthropy.[https://www.bruzz.be/samenleving/merode-legendarische-zakenclub-cercle-de-lorraine-herleeft-2021-11-24][https://trends.levif.be/entreprises/le-cercle-de-lorraine-est-mort-vive-the-merode/] |
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TheMerode believes in the transformative power of exchanging ideas and exposing ourselves to new experiences. It is a home, an ongoing reflections project on society, change, culture, creation, and personal development, driven by inspiration, happiness, joy, benevolence, and generosity. The mansion offers cultural and social gatherings, curated experiences, a holistic program, and elegant surroundings where members can work, relax, and find solace. |
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In a world that often prioritizes hustle over harmony, TheMerode champions the importance of slowing down, disconnecting from chaos, and reconnecting with what truly matters. The mission is to create a space where individuals can discover, contribute, be entertained, and be uplifted—a place to grow.[https://www.lecho.be/entreprises/management-entrepreneuriat/denis-knoops-themerode-le-business-club-c-est-linkedin-nous-voulons-aussi-etre-facebook-instagram-et-tiktok/10408363.html] |
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TheMerode is also sharing its love for food at Ciao, open for members and non-members and offering an exceptional food experience that embodies a vision of a modern and uninhibited Italian cuisine that is both demanding and accessible, simple and comforting. And, from morning macchiato to evening champagne, members can expect laid-back service with relaxing seating available all day for those necessary moments of inspiration at TheStables Café, which is a member-only area. TheMerode also offers catering for private events and has spaces available for hire within the club. |
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Central to TheMerode ethos is the belief that personal growth is the cornerstone of positive change, inspiring individuals to reach their full potential. By fostering a community committed to restless curiosity and self-improvement, TheMerode aims to ignite a ripple effect that resonates globally, empowering our members to contribute collectively to a brighter, more harmonious future, while also actively supporting various philanthropic initiatives that make a tangible difference in the community and beyond. |
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== Awards and Recognitions == |
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In 2022, Bruno Pani was honored as Brussels Leader of The Year at the Lobby Awards, recognizing his outstanding contributions to the entrepreneurial landscape. |
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== Personal Life == |
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Bruno Pani and Ronane live in a renovated farm transformed into a cozy loft, exuding rustic charm and modern vibes, nestled in the tranquil countryside of Walloon Brabant. He has three children: Thea, Elio, and Nala. His eldest daughter, Thea Pani, plays a significant role at Profirst, running the entire creative studio. Thea oversees concept development, scenography, and architecture, ensuring that each project aligns with the agency’s vision of creating memorable experiences. Elio is crafting the debut of ÖKEN, translating to "made of wood," a high-end cocktail bar concept nestled in TheMerode. ÖKEN is more than just a bar; it's a collection of "ateliers" where connections, art, allure, and adaptability intersect in an intimate and refined setting. Nala is currently pursuing her studies in architecture at Central Saint Martin's School in London. |
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== Legacy == |
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Bruno Pani is known for his innovative approach in the event industry, blending emotions with technology. His work has influenced the evolution of event design, making Profirst a pioneer in the sector. The agency's philosophy is based on authenticity, generosity, and humanity, always striving to deliver exceptional results and craft moments that deeply connect. Driven by a profound purpose, Profirst aims to make a sustainable, positive impact on society, aspiring to awaken consciousness, instigate change, and leverage culture towards a brighter future. As the digital revolution transforms the sector, Profirst evolves its approach to events in perfect harmony with new media, digitalization, and Web 3.0, demonstrating expertise in digital brand communications for luxury clients including groups such as LVMH, Kering, Richemont, Puig, L’Oréal, Rolex and Inditex... Profirst is also attached to work with Belgian brands and artists such as Delvaux, Nathan, the architect Glenn Sestig , Vincent Van Duysen, creative director and architect, and Axel Vervoordt a Belgian art collector, antiquarian, decorator, exhibition curator, and entrepreneur. |
Version du 15 juillet 2024 à 14:09
Bienvenue ! Ceci est ta page utilisateur, Bruno Pani.
N’hésite pas à la modifier pour t’y présenter, et expliquer ce que ce que tu veux faire sur Wikipédia !
Pour avoir des conseils pour l'utilisation de cette page, tu peux lire les recommandations.
Pour tes essais ou préparer un article, utilise ton espace de brouillon (ou un autre espace) plutôt que cette page.