Votre équipe de développement de produits est coincée dans une ornière. Comment pouvez-vous les en sortir ?
Le développement de produits est un processus créatif et dynamique qui nécessite une collaboration, un retour d’information et une innovation constants. Cependant, il arrive que votre équipe de développement de produits se sente coincée dans une ornière, qu’elle répète les mêmes tâches, qu’elle soit confrontée aux mêmes défis et qu’elle perde sa motivation et son enthousiasme. Comment pouvez-vous les en sortir ? Voici quelques conseils pour vous aider à revitaliser votre équipe et à augmenter sa productivité et ses performances.
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Seif AbdelghanyHead of Product | Category Director | Master Product Manager | Product Management Consultant & Coach | PDMA Global…
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Steven KuehlInventor & seasoned Innovation / Invention Workshop professional, TRIZ practitioner - helping clients invent,…
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Nitesh Rastogi, MBA, PMPStrategic Leader in Software Engineering🔹Driving Digital Transformation and Team Development through Visionary…
La première étape pour sortir d’une ornière est de comprendre pourquoi cela s’est produit en premier lieu. Votre équipe s’ennuie-t-elle, est-elle frustrée, débordée ou épuisée ? Sont-ils confrontés à des problèmes techniques, organisationnels ou interpersonnels qui entravent leur progression ? Manquent-ils d’objectifs clairs, d’orientation ou de rétroaction ? Demandez aux membres de votre équipe de partager leurs pensées et leurs sentiments ouvertement et honnêtement, et écoutez leurs préoccupations et leurs suggestions. Vous pouvez également utiliser des enquêtes, des sondages ou des outils de rétroaction pour recueillir plus de données et d’informations.
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Seif Abdelghany
Head of Product | Category Director | Master Product Manager | Product Management Consultant & Coach | PDMA Global Board of Directors | Home Appliances & Consumer Electronics Expert
“Knowing the problem is 50% of the solution” in 2022 my team hit a hard point where they ran out of options to solve a critical development problem and as easy as the problem may seem, I felt that it wasn’t the just the problem difficulty and everyone was very much frustrated so I decided to do the following: 1) We held a small workshop openly and asked everyone to stay saying what is the issue from their side 2) Several of the project lead team started doing 1:1 interviews with key Personel to understand more the core problem 3) several issues that weren’t known started rising up 4) we took a decision to delay some projects to later quarters and started doing more control on additional requests 5) we started doing more recognition
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Paria Khashayar
Founder & CEO Noavaran Idee Pardaz Vorna; Good Food Institute member ; Food Strategy Adviser ; Alternative Protein Developer;
Teams can become stagnant for various reasons, resulting in a lack of fresh ideas and innovation. It is important to take a step back and assess the situation. One approach suggested by Wedell-Wedellsborg is to observe what is happening within the team and seek input from others. Reflect on past instances when the team was most innovative and consider if it is possible to recreate that environment or group dynamic. Understanding how team members share ideas and the level of openness towards those ideas is crucial. Additionally, it is worth revisiting past ideas to see if any can be revitalized. Some ideas may have had potential but were not properly executed or were ahead of their time.
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Dinesh Sharma
Delivery Head | Executive Leadership | Strategy | P&L | Delivery Excellence | Product Management | Program Management | Project Management | Agile | AI | Conference Speaker | PMP | PSM | SAFe | ITIL | IIT Gold Medalist
When a team is stuck in a rut, pinpointing the root cause is crucial for moving forward. Begin by observing team interactions and work processes. Encourage open communication through individual and group discussions. Utilize anonymous surveys to gather honest feedback. Regularly review past performance and recurring challenges to identify patterns and areas needing improvement. Also, consider the psychological and social dynamics within the team, such as trust, team morale, and interpersonal relationships. Understanding external factors like market changes or organizational shifts can also provide valuable context. Once the root cause is identified, implementing a targeted solution becomes more straightforward and effective.
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Andrii Prusov
Chief Business Officer | Country Manager | Global Banking Expert | Digital Transformation Leader | Risk Management Specialist | Profit Growth Driver
A team can become stuck because it is satisfied with its current accomplishments and past successes. If this is the case, revisiting your SWOT analysis can help to challenge the status quo and reinvigorate the sense of urgency to continue moving quickly. Pay close attention to external events. Don't be satisfied with brainstorming; instead, collect extensive market data and customer insights that may threaten your business. No success is infinite.
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Yogesh Malhotra
AI Products|Product Strategy|P&L|Growth hacking
There are several reasons for product development team to go into rut : 1. Repetitive tasks 2. Technical debt 3. Lack /loss of vision 4. Bottleneck in operations or collaborations. And as a PM an open conversation with the development team , finding out what motivates them , providing a bigger picture for their current task and allowing breathing room before you provide new task list helps.
Une fois que vous avez identifié la cause profonde de l’ornière, vous pouvez travailler avec votre équipe pour revoir votre vision et vos objectifs en matière de produits. Rappelez-leur l’objectif et la valeur de votre produit, ainsi que la façon dont il s’aligne sur les besoins et les attentes de vos clients. Passez en revue la feuille de route et les jalons de votre produit, et assurez-vous qu’ils sont réalistes, mesurables et réalisables. Célébrez vos réalisations et vos réussites passées, et reconnaissez les efforts et les contributions de votre équipe. Renforcez la confiance et l’engagement de votre équipe, et aidez-la à avoir une vue d’ensemble et à voir l’impact de son travail.
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Jenny Hoffmann, PhD
Strategy | Growth | Leadership | Chief | Sustainability | Innovation | P&L | R&D | LinkedIn Top Voice | Author | Podcaster
Bring in a customer or end user to remind the team of the current pains they experience and the great impact the product will have. After the customer shares, connect the customer’s experience to the vision for the product.
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Estêvão Anderle
Business Analyst | Product Manager | Helping partners to thrive with Nuvemshop/Tiendanube.
Reexaminar a visão e objetivos da equipe é essencial para quebrar a rotina. Certifique-se de que todos compreendam claramente o propósito do trabalho e os objetivos a serem alcançados. Uma visão revitalizada pode reacender a motivação e inspirar a equipe a se envolver com entusiasmo em novos desafios.
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Eric White
Co-Founder ponder* a customer insight studio | Calm. Methodical. Relentless.
Also revisit the assumptions you have about about your customers and their needs. You learn a lot as you go and what you thought you knew in the beginning changes over time as you get deeper into the initiative. Don’t just assume that you dialed in those customer needs on day 1.
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Berkay Vuran, MSc, PMP®
🎯 Sr. PM @ Top Proptech in Türkiye | emlakjet.com - iLab Ventures 🤘 Multi Disciplinary Product Enthusiast & Psychologist & Instructor 📜 Agilist with PSPO™-I, PSM™-I, PAL™, PSFS™, PSU™-I, PSD™-I
Revisiting vision and goals is crucial for a team stuck in a rut. Reminding them of the product's purpose and its alignment with customer needs is essential. It reignites their connection to the work and its impact. 🎯 Reviewing and adjusting the roadmap for realistic, measurable goals is key. Celebrating past successes is equally important. It boosts morale and acknowledges the team's hard work and contributions. 🌟 Ultimately, reinforcing confidence and showing the team the bigger picture of their impact can dramatically shift their perspective. It's not just about meeting targets but understanding how their contributions shape the product's success and resonate with customers. 🚀
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Prateek Kumar
Deputy Manager @ ZF Group | Procurement Leader, Supply Chain Expert
Refresh goals and priorities: Revisit your product vision and goals, set clear objectives, and ensure everyone is aligned. Shake up the routine: Introduce new tools, processes, or projects to break the monotony and stimulate curiosity. Embrace experimentation: Encourage low-risk experiments and prototypes to explore new ideas and solutions. Foster collaboration: Break down silos, encourage cross-functional teamwork, and facilitate knowledge sharing. Celebrate successes: Recognize and reward achievements, big and small, to boost morale and motivation. Open communication: Create a safe space for team members to share ideas, concerns, and feedback without fear of reprisal.
Une autre façon de sortir de l’ornière est d’expérimenter de nouvelles idées et méthodes qui peuvent stimuler la créativité et la curiosité de votre équipe. Encouragez votre équipe à réfléchir, prototyper et tester de nouvelles fonctionnalités, solutions ou améliorations pour votre produit. Invitez-les à acquérir de nouvelles compétences, de nouveaux outils ou de nouvelles technologies qui peuvent améliorer leurs capacités et leur efficacité. Mettez-les au défi de sortir de leur zone de confort et d’essayer différents rôles, perspectives ou approches. Créez une culture de l’innovation et de l’apprentissage, où votre équipe peut explorer, échouer et apprendre de ses expériences.
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Estêvão Anderle
Business Analyst | Product Manager | Helping partners to thrive with Nuvemshop/Tiendanube.
Introduza uma abordagem mais inovadora ao incentivar a experimentação de novas ideias e métodos. Estimule a criatividade, encoraje a busca por soluções fora do convencional e promova um ambiente que celebre o aprendizado contínuo. A introdução de métodos inovadores pode trazer uma perspectiva renovada para a equipe.
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Christina Wrobel-Holt
President - ExecuSense LLC | Growing & Scaling Digital Product Companies Into Highly Adopted, Market Dominant, SaaS Giants | Optimizing Scalability with Technology, Systems, and Processes | Product Strategist & F-CGO
Digital products and the marketplaces they are in, are changing more rapidly today than ever before. I encourage product teams to update their competitive analysis quarterly, and look to see how other similar products are evolving. I also encourage product teams to explore other industries to get ideas for technical approaches to solving problems that may be for different types of customers, but will translate to their industry or users well. Brainstorming doesn't need to begin at zero anymore, we can borrow from the best ideas and features in other areas and innovate from there.
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Berkay Vuran, MSc, PMP®
🎯 Sr. PM @ Top Proptech in Türkiye | emlakjet.com - iLab Ventures 🤘 Multi Disciplinary Product Enthusiast & Psychologist & Instructor 📜 Agilist with PSPO™-I, PSM™-I, PAL™, PSFS™, PSU™-I, PSD™-I
Experimenting with new ideas is vital for reenergizing a team in a rut. Encouraging brainstorming and prototyping new features can spark creativity. It's beneficial to integrate new skills and technologies to enhance team capabilities. 🚀 Stepping out of comfort zones by trying new roles and approaches can lead to innovative insights. Creating a culture where exploration and learning from failures is welcomed, fosters resilience and adaptability in the team. 🌱 This approach not only rejuvenates the team's enthusiasm but also paves the way for continuous improvement, both for the individuals and the product. It's about combining creativity with a willingness to learn and grow. 🤔💡
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Prateek Kumar
Deputy Manager @ ZF Group | Procurement Leader, Supply Chain Expert
Open communication: Create a safe space for team members to share ideas, concerns, and feedback without fear of reprisal. Invest in learning: Provide opportunities for professional development, like workshops, conferences, or skill-building exercises. Seek external inspiration: Organize field trips, guest speakers, or industry events to expose the team to fresh perspectives. Address burnout: Encourage work-life balance, offer flexible work arrangements, and ensure access to mental health resources.
La collaboration et la communication sont essentielles pour toute équipe de développement de produits, surtout lorsqu’elle est coincée dans une ornière. Assurez-vous que votre équipe dispose des bons outils et plateformes pour partager ses idées, ses commentaires et ses progrès entre elle et avec les autres parties prenantes. Utilisez des outils en ligne comme Slack, Trello ou Google Docs pour faciliter le travail d’équipe et la coordination. Planifiez des réunions régulières, des stand-ups ou des check-ins pour que tout le monde soit sur la même longueur d’onde et réponde à tous les problèmes ou questions. Favorisez un esprit d’équipe positif et solidaire, où votre équipe peut se faire confiance, se respecter et s’entraider.
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Christina Wrobel-Holt
President - ExecuSense LLC | Growing & Scaling Digital Product Companies Into Highly Adopted, Market Dominant, SaaS Giants | Optimizing Scalability with Technology, Systems, and Processes | Product Strategist & F-CGO
Tools are critical to effective communication, but nothing replaces GOOD communication. As leaders, we need to stay dialed into how our team is communicating with one another. Slack, for example is a great tool, and allows for transparency of communication, culture, tone, clarity that can be viewed by all. If leaders ignore this and remain at arm's length, they will not experience the benefit that these tools can offer. I also encourage team members to weigh in on how they (as a team) prefer to communicate. There are variables such as geography, age, etc. that affect and influence what is the "best" for each team. Give the team the guidelines, but also the freedom to determine how they work best together. Babysitting is not required.
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Gurjit Singh Saini, CEng(I)
RME - Maintenance Tech. @ Amazon
Collaborate to graduate, it's the best quote which defines team work is a key for any successful business. Another quote is Tides will raise all boats so a team leader should give positive boost to team mates, definitely they will come out with great ideas and success for that project.
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Eric White
Co-Founder ponder* a customer insight studio | Calm. Methodical. Relentless.
Cross functional collaboration is crucial and research work should be the glue that holds teams together. We often see that product is out doing ux research, marketing is out doing message testing. But the learnings from independent studies often conflict. In the early stages it’s critical to test your GTM with the same rigor and intensity you will use to test product functionality. Testing GTM requires the team to work, think, test, and analyze together.
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Estêvão Anderle
Business Analyst | Product Manager | Helping partners to thrive with Nuvemshop/Tiendanube.
Fomentar a colaboração e melhorar a comunicação são passos cruciais para quebrar a rotina. Facilite o compartilhamento de ideias entre os membros da equipe, promova a transparência nas comunicações e crie um ambiente onde as contribuições de todos sejam valorizadas. Uma equipe bem alinhada é mais propensa a enfrentar desafios de maneira proativa.
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Berkay Vuran, MSc, PMP®
🎯 Sr. PM @ Top Proptech in Türkiye | emlakjet.com - iLab Ventures 🤘 Multi Disciplinary Product Enthusiast & Psychologist & Instructor 📜 Agilist with PSPO™-I, PSM™-I, PAL™, PSFS™, PSU™-I, PSD™-I
Effective collaboration and communication are key to rejuvenating a product development team in a rut. Ensuring access to the right tools for idea-sharing and feedback is crucial. Tools like Slack, Trello, or Google Docs can significantly enhance teamwork and coordination. 🛠️ Regular meetings and check-ins help keep everyone aligned and swiftly address issues. These should be structured to ensure they are productive and inclusive. 📅 Fostering a positive team spirit where trust, respect, and support are paramount can transform the team's dynamics. It’s about creating an environment where everyone feels valued and heard. 🤝
Enfin, parfois, la meilleure façon de sortir d’une ornière est de faire une pause et de s’amuser. Le développement de produits peut être stressant et exigeant, et votre équipe peut avoir besoin d’un peu de temps pour se détendre et se ressourcer. Organisez des activités, des jeux ou des événements amusants pour votre équipe, en ligne ou hors ligne, selon votre situation. Vous pouvez également encourager votre équipe à s’adonner à ses passe-temps, à ses intérêts ou à ses passions en dehors du travail. Prendre une pause et s’amuser peut aider votre équipe à réduire son stress, à améliorer son humeur et à retrouver son énergie et sa motivation.
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Estêvão Anderle
Business Analyst | Product Manager | Helping partners to thrive with Nuvemshop/Tiendanube.
Introduza momentos de descontração e diversão no ambiente de trabalho para proporcionar uma pausa necessária na rotina. Atividades recreativas, pausas para café ou até mesmo eventos sociais podem revigorar o espírito da equipe. Um ambiente mais leve pode gerar criatividade e melhorar o ânimo geral.
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Dharmesh Sakariya
Senior Technical Lead at Mercedes-Benz Research and Development India
In my opinion product development is such a challenging team work so sometimes you loose a spark and human connection as well. Having team engagement activities are must in this situation to relive the stressful situation. Being a team leader you should ensure to have at least one fun activity in a month to make a zeal of team alive. Recent example I can recollect is to have 1 hour blocker for the team where treasure hunt game was played in the office with very innovative idea which was very wonderful. Finding unique way to engage the people is the key in make them more happy and productive.
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Carl Hughes
Product Manager at PowerSchool with expertise in Agile Development & engagement
In my experience, everyone has different motivators. For some it’s money, others the excitement of working on the product, others learning something new etc. So whatever is decided on will need to be determine based on knowledge of the team makeup and understanding how each person ticks. Enforcing a “mandatory fun” activity is not going to achieve the outcome if some team member dreads socializing or speaking in large groups. Communicate with your team and understand that everyone is there for a different reason.
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Tazeen F. M.
Take them to a hike, buy them dinner. Do anything not work. Try to understand their pain points when they talk about the issues while not working. Trust me you’ll find the solutions.
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Steven Kuehl
Inventor & seasoned Innovation / Invention Workshop professional, TRIZ practitioner - helping clients invent, establish and strengthen patent portfolios.
Lead by serving not by demanding. Set expectations then work to clear paths and encumbrances for the team to succeed. Talk to your team collectively and individually. Are there roadblocks with personal, with processes, with resources, with the vision? TRIZ methods can help breakdown biases to solution paths and also help the team refocus on the base issues to solve. If not practiced internally then hire expert facilitators. That will work BESIDE your team.
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Nitesh Rastogi, MBA, PMP
Strategic Leader in Software Engineering🔹Driving Digital Transformation and Team Development through Visionary Innovation
Reinvigorating a product development team stuck in a rut requires a mix of motivation, fresh perspective, and strategic redirection. Hold a brainstorming session to encourage new ideas and approaches, breaking free from the usual thinking patterns. Introduce stimulating challenges or set up a hackathon to spark creativity. Sometimes, bringing in external expertise or cross-departmental collaboration can provide fresh insights. Revisit and possibly redefine the team's goals to ensure they are aligned with the company's vision and are still relevant. Encourage team-building activities to boost morale and foster a collaborative spirit. Regularly recognize and celebrate small victories to keep the team motivated and focused.
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Edward Arul Sureshkumar Mathuram
Engineering Team Lead | Project Management | NPD | Q&R | Productivity | Structural design
Have a constant discussion with the team on their day today activities, look out for any personal problems or concerns. If they have any try to be supportive and be flexible in their timings during those times. Always look out for their feedback on improving their work environment . Share the feedback to them as soon as you see it than wait for year end feedback. Motivate during their failures and publish their success.
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Lonnie McRorey
Building Global Tech Teams with Human-Centered AI
1. Ditch the dust, embrace the fresh: Brainstorm in nature, sketch beyond code, and think like revolutionaries, not robots. 2. Rivals become rocket fuel: Learn from the best, share knowledge, and co-create galaxies, not just features. 3. Hack the rut, rock the code: Blast tunes, celebrate wins, reignite the passion, and let code be your anthem. 4. Every fix, a future brick: Build momentum, bug by bug, idea by idea, rewrite the code of your potential. 5. Ignite the spark, lead the charge: Believe in the impossible, inspire them to build it, and watch the magic code itself into existence. Remember, it's not just about fixing bugs; it's about reigniting the fire. Make it fun, make it collaborative, make it epic.
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Ajay Kumar Kalva
LinkedIn Top Voice | Product Development Engineer | Ex-TT Specialist at DRL | Certified LSSMBB | Masters in Quality Management
Revitalize a stagnant product development team by fostering brainstorming, encouraging cross-functional collaboration, seeking external inspiration, allowing flexible work structures, investing in training, celebrating small wins, and reassessing goals. These strategies collectively reignite creativity and motivation, breaking through stagnation and invigorating the team.
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