Is UMP required for a google play instant game?

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Trieu

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Jun 14, 2024, 6:54:32 PM (11 days ago) Jun 14
to Google Mobile Ads SDK Developers
Hi all,

To integrate Admob with a google play instant game (or an android instant app), do I need to use the User Messaging Platform (UMP)?

Thanks,
Trieu

Mobile Ads SDK Forum Advisor

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Jun 17, 2024, 5:25:39 AM (9 days ago) Jun 17
to minhtri...@gmail.com, google-adm...@googlegroups.com
Hi,

Yes, it is required if the game is available for EU. As the consent policy requires those using a Google product to obtain legally valid consent from end users in Europe for the sharing or utilization of personal data.
 
This message is in relation to case "ref:!00D1U01174p.!5004Q02tJLEM:ref" (ADR-00241147)

Thanks,
 
Google Logo Mobile Ads SDK Team
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