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https://lnkd.in/eBmmdRea Is "quiet luxury" here to stay in China? HNW Chinese are no longer easily taken in by bold "showy" foreign luxury brands, they've matured. And with this newfound maturity comes a refinement of what truly constitutes luxury. This will create opportunities for niche luxury brands to create unique products and customer-buying journey experiences that HNW Chinese seek in 2024 and beyond. hashtag #china hashtag #chinaluxury hashtag #luxury hashtag #quietluxury

https://lnkd.in/eHibFEKy Lululemon sales fall in the United States and rise in China. Is China's wellness market recession-resistant? Let me know in the comments. #china #marketing #branding #wellnesschina

https://lnkd.in/ech3cHqw It's not quiet. It's "personalized luxury". The pull of conformity has been broken for the adventurous ones. Are the Chinese on the verge of redefining luxury? #luxury #wellness #china #marketing #branding

https://lnkd.in/ensiVRW9 The beauty and wellness supplement markets are holding up strong despite economic uncertainty. Consumers still purchase beauty and wellness supplements even if they are demanding value for money. Do you think China's beauty supplements market will hold up long term? #beautysupplement #china #chinabeautysupplementmarket #personalcare

Winning over wellness-conscious Chinese consumers requires a strategic approach that aligns with their values and preferences. Here are five effective marketing and branding strategies: 1. **Focus on Traditional Chinese Medicine**: Highlight the use of traditional Chinese medicine ingredients and practices in your wellness products to resonate with Chinese consumers who value holistic health solutions. 2. **Emphasize Natural and Organic Ingredients**: Emphasize the use of natural and organic ingredients in your products to appeal to health-conscious consumers who prioritize clean and safe formulations. 3. **Incorporate Chinese Cultural Elements**: Incorporate Chinese cultural elements, such as symbolism, colors, and motifs, in your branding to establish an authentic connection with Chinese consumers and showcase your understanding of their heritage. 4. **Utilize Key Opinion Leaders (KOLs)**: Collaborate with popular influencers and key opinion leaders in the wellness and health space in China to leverage their influence and reach a wider audience of health-conscious consumers. 5. **Offer Personalized Wellness Solutions**: Provide personalized wellness solutions tailored to the specific needs and preferences of Chinese consumers, demonstrating a commitment to individualized care and enhancing customer loyalty. By implementing these marketing and branding strategies, you can effectively engage with wellness-conscious Chinese consumers and establish a strong presence in the market. Reach out to us at hi@oxygn.cn for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers. 请通过 hi@oxygn.cn 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念 #marketing #branding #wellness #creative #china #wellnessdecoded #chinamarketing #chinabranding #brandstory #brandstrategy #marketingstrategy

Wellness tech is on the rise in China for several reasons, reflecting the changing attitudes and behaviors of Chinese consumers towards health and well-being. Here are five key reasons: 1. **Rising Health Consciousness**: Chinese consumers are becoming increasingly health-conscious and are actively seeking ways to monitor and improve their well-being. The adoption of wellness tech allows them to track their fitness levels, monitor their diet, and make informed decisions about their health. 2. **Technological Advancements**: The rapid advancements in technology have made wellness tech more accessible and user-friendly. With the proliferation of smartphones and wearables, Chinese consumers have easy access to a wide range of wellness apps and devices that cater to their specific health needs. 3. **Urbanization and Sedentary Lifestyles**: As more Chinese people move to urban areas and adopt sedentary lifestyles, there is a growing need for wellness solutions to combat the negative effects of a lack of physical activity. Wellness tech provides convenient ways for city dwellers to stay active and maintain a healthy lifestyle. 4. **Government Support**: The Chinese government has been actively promoting health and wellness initiatives as part of its national agenda. This support has encouraged the development and adoption of wellness tech solutions, making them more prevalent in the market. 5. **Rise of Online Health Communities**: Online health communities and social media platforms have become popular in China, creating a space for consumers to share health tips, seek advice, and engage with wellness influencers. This trend has contributed to the increasing demand for wellness tech that can enhance their online health and fitness experiences. In conclusion, the rise of wellness tech in China reflects a shift towards a more health-conscious society that values convenience, technology, and community support. Chinese consumers are embracing digital solutions to improve their well-being, indicating a promising future for the wellness industry in China characterized by innovation, personalization, and connectivity. Reach out to us at hi@oxygn.cn for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers. 请通过 hi@oxygn.cn 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念 #wellnesstech #healthtech #marketing #branding #wellness #creative #china #wellnessdecoded #chinamarketing #chinabranding #brandstory #brandstrategy #marketingstrategy

We've said time and time again that there seems to be no stopping China's love affair with meat 🥩 🥩. This 2023 report from McKinsey & Company is consistent with our findings over the years. With 57% of Chinese consumers being regular meat eaters, there seems little in the way to prevent this figure from going even higher in the coming decades. Chinese consumers place a strong emphasis on food safety and taste when it comes to their meat purchases. The simplest and most effective means by which to communicate food safety and taste is via great content. You can find the report below and in the comments. Reach out to us at hi@oxygn.cn for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers. 请通过 hi@oxygn.cn 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念 #marketing #branding #wellness #creative #china #wellnessdecoded #chinamarketing #chinabranding #brandstory #brandstrategy #marketingstrategy https://lnkd.in/evBPiEij

Not merely content to go camping (or glamping), Chinese consumers are increasingly opting for adventurous travel options at home and abroad. Expect to see more curated adventure travel for Chinese consumers on a global scale in 2024 and beyond. Here are some reasons why adventure travel may be on the rise in China in 2024: Maturing young travelers Travelers between the ages of 15 and 35 are increasingly interested in travel. They prioritize sustainability, organic choices, and eco-friendly transportation. Personalization Chinese travelers are increasingly looking for high-quality, experiential journeys. They increasingly request personalized itineraries, flexible packages, self-driving adventures, and specialized offerings tailored to adventure, wellness, or gastronomy. pent-up demand The opening of China's borders has boosted travel and created a pent-up demand for overseas travel. A new era of conscious travel Travelers are becoming more wellness-conscious while on the road. Hilton's 2024 trend report found that the number one reason people want to travel in 2024 is to rest and recharge. New middle class The emergence of a newly rich middle class and an easing of restrictions on movement by the Chinese authorities are both fueling this travel boom. Contact us at hi@oxygn.cn for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers. 请通过 hi@oxygn.cn 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念 #marketing #branding #wellness #creative #china #wellnessdecoded #chinamarketing #chinabranding #brandstory #brandstrategy #marketingstrategy #adventuretravelchina #adventuretravel

Camping is a popular travel trend in China. Here are some reasons why: Pandemic restrictions The pandemic caused many Chinese areas to restrict long-distance travel, making local and peripheral tours a quick development. Camping is a low-cost, short-distance, and innovative travel option. Lifestyle values The pandemic caused people to rethink their lifestyle values and pursue virus-safe activities. Outdoor lifestyle Younger Chinese consumers are starting to show interest in a slower lifestyle, which is partly a rebellion against the high speed of urban life. Environmental awareness Camping helps children develop hands-on skills and enhance their environmental awareness while getting close to nature. Growing interest in outdoor activities Chinese consumers are increasingly embracing the camping experience due to a rising interest in outdoor activities and a growing appreciation for nature. Reach out to us at hi@oxygn.cn for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers. 请通过 hi@oxygn.cn 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念 #marketing #branding #wellness #creative #china #wellnessdecoded #chinamarketing #chinabranding #brandstory #brandstrategy #marketingstrategy #campingchina #outdoorschina 😀

Running is still a thing in China. Despite the rise of yoga, pilates, and other sporting activities, running remains popular and continues to grow. Here are some other reasons why running is popular in China: Health-conscious mindset The global health crisis has resulted in a more health-conscious mindset and lifestyle in China. Low-bar exercise Running is a low-bar exercise that is the go-to activity for achieving a health-conscious mindset and lifestyle. Accessibility Chinese runners began running because of its accessibility, as more middle class began exploring new recreational activities. Exercise apps Exercise's rising popularity is aided by apps that track progress and find friends. runners are influential consumers Chinese runners are consumers who go to a race to travel, to snap photos, to show off. Reach out to us at hi@oxygn.cn for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers including China's running enthusiasts. 请通过 hi@oxygn.cn 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念 #running #nike #reebok #newbalance #adidas #marketing #branding #wellness #creative #china #wellnessdecoded #chinamarketing #chinabranding #brandstory #brandstrategy #marketingstrategy