I Want My CTV: AdvancedTV Tech

“If you know anything about television, you probably know Alan Wolk.” That’s how Adweek introduces Alan Wolk, the co-founder of TVREV, a leading media analyst firm, and the best-selling author of “Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry.”

Wolk has established himself as one of the industry’s most influential thought leaders, especially noted for his deep understanding of the intersection of streaming and advertising. As the creator of the acronym FAST (free ad-supported streaming TV), he has been instrumental in guiding TVREV to become a pivotal resource in the media industry, navigating the transformative shift to streaming.

His prowess extends to his widely acclaimed reports that have significantly impacted the industry. TVREV’s works on Local TV, the FAST ecosystem, and ACR data are particularly notable, offering incisive analyses and forward-thinking insights. These reports have not only shaped industry discussions but also provided clear, actionable intelligence for media professionals.

What sets Wolk apart is his unique ability to demystify complex ideas in a manner that’s easily understandable yet never oversimplified. This talent makes him a sought-after writer, speaker, and consultant, striking a rare balance between depth and accessibility in his communications.

As a contributing writer to Forbes, NextTV, StreamTV Insider, and other industry news sites, Wolk has been a voice of authority, interviewed and quoted by everyone from NPR to The New York Times. He is a regular guest on Cheddar TV, offering expert opinions on breaking stories in the media industry.

He regularly speaks about the future of television, both at conferences and to anyone who’ll listen.

Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry.

Most recently, Anthony was SVP, Strategy, Operations and Corporate Development at Nexstar Media Group, Inc., the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy, technology platforms and corporate development across Nexstar’s portfolio of digital assets.

Prior to Nexstar, Anthony served as President of Sonobi, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited, and led highly effective teams while driving strategic partnerships with leading media companies, agencies and brands.

Prior to Sonobi, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles.

Anthony is an active participant at industry conferences, speaking about the latest ends in advertising at the National Association of Broadcasters, AdAge’s Brand Summit, Advertising Week, Broadcasting & Cable, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal, AdAge, Adweek, AdExchanger, MediaPost, Econsultancy and Digiday, among others.

Jeff Wheeler is a seasoned professional with over 10 years of comprehensive experience in product management, specializing in the challenging SaaS industry. As a business leader and strategist, Jeff excels at finding the perfect balance between business, engineering, and design to support product development and advance businesses. With a solid background in Agile methodologies, data analysis, project planning, and product lifecycle management, Jeff’s expertise has made a significant impact on every organization he has worked with. His experience includes leading roles at Didomi, WireWheel, Crownpeak, and Ghostery.

Katie Shell is an Associate Product Manager at the IAB Tech Lab. She supports industry software development and contributes to a range of digital advertising standards across the IAB Tech Lab specification portfolio, focusing on taxonomies and programmatic practices.

Suvadip Choudhury is the Director of TV Partnerships at Alliant, where he forges data partnerships that shape the future of audience targeting, planning, and reach extension in Advanced TV. With over a decade of experience in advertising technology, Suvadip specializes in building strategic alliances across the programmatic and Advanced TV ecosystems, pushing the boundaries of innovation and capability development.

Throughout his career, Suvadip has tackled the industry’s challenges from multiple perspectives. On the supply side, he led publisher partnerships at Bounce Exchange and later managed DOOH demand partnerships at Place Exchange. His demand-side experience stems from his time at Beeswax (acquired by FreeWheel), where he scaled bidding infrastructure for top adtech companies.