Assistant Manager - Campaign Marketing

Who are we:

Livspace is India and South East Asia's largest and fastest-growing omnichannel home interiors and renovation platform. The company uses its proprietary technology to provide one-stop renovation solutions to homeowners—from design to managed last mile fulfillment for all rooms in a home. Through a three-sided marketplace, it connects homeowners with certified interior designers and curated vendors across furniture, décor, modular kitchen and closets, and several other home improvement services categories. The value created, especially for homeowners, is hassle free home interior services as Livspace becomes their one stop destination for end to end home interiors.

The company launched operations in Bengaluru, India in 2015. Since its inception, Livspace has organized a fragmented industry, bringing together a curated community of designers, brands, manufacturers and contractors. This has resulted in an e-commerce-like trusted and predictable experience for the homeowners. Livspace boasts of a community of 25000+ satisfied customers and over 2000 interior designers.

The company is already the largest employer of interior designers in the country. Livspace currently serves Singapore as well as 21 metro and non-metro areas in India - Bengaluru, Chennai, Delhi, Noida, Gurgaon, Mumbai, Thane, Pune, Hyderabad, Kolkata, Ahmedabad, Kochi, Jaipur, Lucknow, Indore, Surat, Coimbatore, Mysore, Mangalore, Vizag, Vijayawada.

The founders - Anuj Srivastava and Ramakant Sharma are former Google and Myntra

executives respectively, who are seasoned entrepreneurs and successful angel investors.

Livspace’s leadership team combines world-class talent and entrepreneurial

experience gathered at some of the best companies in the world.

Livspace has raised over USD 200 Mn in capital by some of the top global investors including Ingka Ventures (IKEA), TPG Growth, Goldman Sachs, Kharis Capital, Venturi Partners, FFP (Peugeot Group’s Holding Company), EDBI, Bessemer Venture Partners, Jungle Ventures, Helion Ventures and UC-RNT. For more information, please visit: https://www.livspace.com/

Livspace is Building a D2C brand for Home Fashion. It’s going to be India’s top D2C Brand focusing on Furniture, Barware, Lightnings, Kitchenware, Home Decor, etc . Livspace is backed by some of the top investors in the world and we’re one of India’s most dynamic startups in the ecosystem with aims to dominate our space across the world. Our vision is to be the top technology inspired home design brand in the world and create one of the region's most respected companies.

“Ukeyo” is a part of the Livspace group of companies. It is focused on building a B2C marketplace for home customers in India. We are in the process of launching the business across multiple categories in a phased manner. The interior design space is a multi-billion dollar industry in India, expected to exceed $23 Bn by 2022. Singapore, similarly, is a highly attractive market for Livspace with a US$5 billion home-design industry that is growing at 10% year-on-year.

Job Description

As a Campaign specialist you will own all Paid Marketing channels and will work with the agency to deploy, monitor and strategies ad serving on these channels.

• Develop state-of-the-art digital marketing strategies for demand generation and customer
• engagement across all platforms with a focus on lead quality and volume
• Planning digital marketing budgets across all geographies and channels
• Efficiently deploying budgets by interfacing with the agency for optimal outputs
• Partnering with internal and external creative agencies to conceptualize and implement the
• communication on all touchpoints
• Drive efficiency with a thorough understanding of measurement tools, attribution models, and
• marketing funnel
• Work closely with product and marketing teams to plan and execute 360 degree campaigns
• Research, assess and implement best and emerging industry practices
• Run experiments with clear success/failure metrics

External Skills And Expertise

• Graduate or similar
• Should have a relevant industry experience of 1-3 years
• Expert understanding of all digital marketing channels - Facebook, Instagram, Google, Affiliates, Programmatic, Taboola, etc.
• Working experience in advanced excel
• Deep understanding of analytics tools, insight generation and attribution models best aligned with the channel strategy
• Strong understanding of A/B testing, audience targeting, bidding strategies on facebook google platforms
• Ability to understand business objectives and break them down into targets achievable through digital marketing
• Ability to think through the user journeys and optimize communication on all touchpoints
• Excellent analytical skills and in-depth knowledge in Digital Marketing
• Strong communication skills (oral and written) and ability to work with minimum supervision.
• Team player, flexible and adaptable to changing priorities.
• Should have a proven expertise in handling B2C marketing with a recognised brand (preferably in the tech/startup domain) and should be currently handling a monthly budget of 50L or above.
• Should be currently in a role where he/she manages an internal execution team or an agency.
• Should have a previous hands on experience on Facebook Google marketing tools