Social Media Specialist

Job Description

As a Social Media Specialist within a Martech (Marketing Technology) Solution company, your primary responsibility will be to develop and execute social media strategies to enhance the company's online presence, increase brand awareness, and drive customer engagement. You will be responsible for managing social media platforms and campaigns, analyzing performance metrics, and implementing optimizations to achieve marketing goals.

Responsibilities

• Social Media Strategy: Develop and execute comprehensive social media strategies aligned with the company's marketing objectives, target audience, and brand guidelines.
• Content Creation: Create engaging and compelling content for various social media platforms, including written posts, images, videos, and infographics.
• Platform Management: Manage and maintain the company's social media accounts, including but not limited to Facebook, Twitter, LinkedIn, Instagram, and YouTube.
• Campaign Execution: Plan and implement social media campaigns, including content scheduling, ad campaigns, contests, and other initiatives to drive audience engagement and achieve marketing goals.
• Community Management: Monitor and respond to social media comments, messages, and inquiries in a timely and professional manner, fostering positive relationships with the online community.
• Analytics and Reporting: Track and analyze social media performance metrics using analytics tools, providing insights and recommendations for improvement. Prepare regular reports to showcase key performance indicators (KPIs) and campaign results.
• Trend Analysis: Stay up-to-date with industry trends, emerging social media platforms, and best practices to identify new opportunities and innovative strategies for social media marketing.
• Collaboration: Work closely with the marketing team, designers, content creators, and other stakeholders to ensure brand consistency across all social media channels and campaigns.
• Martech Integration: Leverage marketing technology tools, such as social media management platforms, analytics software, and automation tools, to streamline processes, monitor performance, and enhance social media marketing efforts.
  
  

Requirements

• Education: Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Experience: Previous experience ( minimum 4 years) as a Social Media Specialist or similar role, preferably within a Martech Solution company or digital marketing agency.
• Social Media Expertise: In-depth knowledge of various social media platforms, their algorithms, best practices, and paid advertising capabilities. Experience with social media management tools and analytics platforms.
• Content Creation Skills: Proficient in creating compelling and visually appealing content for social media, including including written posts, images, videos, and infographics.
• Analytical Skills: Strong analytical mindset with the ability to track and interpret social media metrics, draw actionable insights, and make data-driven decisions.
• Communication Skills: Excellent written and verbal communication skills, with the ability to craft engaging social media posts and interact with the online community.
• Creativity: Ability to think creatively and develop innovative social media strategies and campaigns to capture audience attention and achieve marketing goals.
• Organizational Skills: Strong attention to detail, ability to multitask, prioritize work, and meet deadlines in a fast-paced environment.
• Adaptability: Willingness to adapt to changing social media trends, algorithms, and emerging technologies.
• Team Player: Ability to collaborate effectively with cross-functional teams and work collaboratively towards shared goals.
  
  

About WEADDO

Weaddo, a team of young and dynamic MarTech Engineers specialize in crafting customized CXM strategies by utilizing cutting-edge technology and data-driven CXM strategies for its clients. Weaddo’s unique Business Consulting Approach solves the marketing problems of businesses at every stage, from Strategy to Transformation, Acceleration, Growth, and Experience.

Weaddo's excellence has been recognized through numerous accolades, including the Top 10 Startup in India Award, Best Integrated Marketing Agency of the Year Award, Best Tech for Retail Award, and Best Digital Media Team of the Year Award. As one of the top 50 Marketing and Advertising Leaders in India, Weaddo continues to set the standard for innovative and effective CXM solutions.

Some of the our esteemed clients include Unilever, Bausch and Lomb, Somany, Antara, The Body Shop, EY, d2h, Airtel, Chaayos, Apex, Lenskart, Mahindra, Cargoflash, Boddess and many more.

Our ideal candidate must be willing to break out of their comfort zone and pursue excellence. We firmly believe that when you exceed expectations and rise to meet challenges with exceptional performance, opportunities for growth become boundless.