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Want to know more about polling?
Take your knowledge to the next level with a short email mini-course from Pew Research Center. You’ll receive a lesson from us via email every few days, over the course of a couple of weeks.
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Who's teaching the course?

D'Vera CohnScott Keeter is a senior survey advisor at Pew Research Center, a nonpartisan, nonadvocacy fact tank. In this role, he provides methodological guidance to all of Pew Research Center’s research areas. An expert on American public opinion and political behavior, he is co-author of four books and numerous articles on survey methodology. Prior to joining Pew Research Center, he taught at George Mason University, Rutgers University and Virginia Commonwealth University, where he also directed a survey research center. Keeter is a past president of the American Association for Public Opinion Research (AAPOR). In 2016, Keeter won AAPOR’s highest honor, the AAPOR Award for Lifetime Achievement, for “outstanding contributions to the field of public opinion research.”

What's on the syllabus?
  • Lesson 1: Why do we have opinion polls?
  • Lesson 2: What are the different kinds of polls?
  • Lesson 3: How does polling work?
  • Lesson 4: Is accurate polling becoming harder to do?
  • Lesson 5: What should I look for in a poll?
 
Pew Research Center is a nonpartisan fact tank. As a neutral source of data and analysis, it does not take policy positions.
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