The Challenge
JabarEkspres was first published on February 7, 2009 with both online and print editions. After deciding to focus on younger audiences, the team became concerned about how to retain and convert them into loyal audiences. Revenue generation was also a concern due to the higher costs of producing content.
The Solution
JabarEkspress was able to add new advertising inventories, such as videos, while optimizing the organization’s use of Google Ad Manager. As a result, the company’s revenue increased by 74%. The publisher also implemented Progressive Web App (PWA), a web page that provides a similar experience as a mobile application, and increased their subscribers from to 960,145.