The Challenge
SWA is a news-marketing legacy magazine known for its influence in the industry. Before joining the program, the SWA team struggled to improve the website’s traffic and advertising revenue, and had relatively high overheads due to server deployment. The SWA team had an additional goal of extending their presence to another platform of distribution.
The Solution
Through the Google News Initiative’s Local News Foundry program, SWA gained the necessary training and optimized their website leading to a higher Core Web Vitals (CWV) Score. ProPS, the program execution partner, helped SWA to develop the mobile app with monetization capabilities.