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Emma Richards, IPO: We're back on the road and at the British Library to meet with David Born of Born Licensing. We talk everything licensing and David provides some top tips on where to start and things to consider.

David Born is the owner of London based licensing firm Born Licensing. Until recently, the company’s sole focus was on negotiating rights to license characters and clips from well-known entertainment brands for advertising and marketing campaigns. Recently Born Licensing has branched out into licensing within the consumer products space with a focus on innovative IP and products.

Welcome to The IPO podcast series and we are delighted to be here at the British Library today at the business and IP Centre talking with David from a company called Born licencing. They are an IP licencing company specialising in the advertisement and entertainment industry.

Just to give you a little bit of a background on the Intellectual Property Office, we're based in Newport, we're a government organisation and we are responsible for granting intellectual property rights. Those rights include patents, trade marks, designs and copyright. With that in mind, often we promote intellectual property as a business asset to a company and I'd like to welcome David to give us a bit of an insight into how licencing can benefit you, if you own intellectual property.

Emma: So David welcome, thank you for joining us.

David: Thank you for having me on, no problem.

Emma: can you give us a bit of a background on licencing?

David: Yes, absolutely. So Brand licencing is essentially, when an IP holder rents their IP out to a third party company that wants to use it for a number of reasons.

So it could be on the consumer product, it could be in advertising, it could be on books, or a whole range of different ways. Essentially, they're lending their IP out.

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