| Sustainable tourism development: A study on community resilience for rural tourism in Malaysia AF Amir, A Abd Ghapar, SA Jamal, KN Ahmad Procedia-social and behavioral sciences 168, 116-122, 2015 | 336 | 2015 |
| Tourist perceived value in a community-based homestay visit: An investigation into the functional and experiential aspect of value SA Jamal, NA Othman, NMN Muhammad Journal of Vacation Marketing 17 (1), 5-15, 2011 | 326 | 2011 |
| Examining the structural relations among hikers' assessment of pull-factors, satisfaction and revisit intentions: The case of mountain tourism in Malaysia SHM Taher, SA Jamal, N Sumarjan, N Aminudin Journal of outdoor recreation and tourism 12, 82-88, 2015 | 95 | 2015 |
| Muslim guest perception of value towards Syariah concept hotel A Zulkharnain, SA Jamal Current issues in hospitality and tourism, 337-340, 2012 | 63 | 2012 |
| The moderating influence of psychographics in homestay tourism in Malaysia SA Jamal, NA Othman, NMN Muhammad Journal of Travel & Tourism Marketing 28 (1), 48-61, 2011 | 54 | 2011 |
| Family adventure tourism motives and decision-making: A case of whitewater rafting SA Jamal, N Aminudin, DR Kausar Journal of Outdoor Recreation and Tourism 25, 10-15, 2019 | 49 | 2019 |
| Destination marketing: An international perspective M Kozak, N Kozak Routledge, 2015 | 24 | 2015 |
| Airbnb: An overview of a new platform for peer to peer accommodation in Malaysia IA Razli, SA Jamal, MSM Zahari Advanced Science Letters 23 (8), 7829-7832, 2017 | 23 | 2017 |
| Homestay Selangor: Keunikan dan pengalaman pengusaha N Aminudin Shah Alam: Pusat Penerbitan Universiti (UPENA), Universiti Teknologi MARA, 2006., 2006 | 21 | 2006 |
| A Conceptual study of perceived value and behavioral intentions in green hotels H Rasidah, SA Jamal, N Sumarjan Australian Journal of Basic and Applied Sciences 8 (5), 254-259, 2014 | 20 | 2014 |
| A case study of local non-muslim guest awarenesstowardssyariah-compliance in Grand Bluewa ve Shah Alam A Ibrahim, SA Jamal TEAM Journal of Hospitality and Tourism 13 (1), 55-64, 2016 | 19 | 2016 |
| Perceived value in peer-to-peer (P2P) accommodation: A case of Airbnb I Awang Razli, S A Jamal, MS Mohd Zahari Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 9 (2), 213-224, 2017 | 18 | 2017 |
| Hiking Tourism in Malaysia: Origins, Benefits and Post Covid-19 Transformations MR Nordin, SA Jamal International Journal of Academic Research in Business and Social Sciences …, 2021 | 17 | 2021 |
| The moderation effect of job tenure on psychological empowerment and employee performance in Malaysia public sector A Ahmad, S Nabila, A Ambad, S Jamal, A Nasir, N Lajuni, N Lajuni International Journal of Academic Research in Business and Social Sciences …, 2021 | 15 | 2021 |
| Nor’Ain Othman, dan Nik Maheran Nik Muhammad.(2011).“Tourist Perceived Value in a Community-Based Homestay Visit: An Investigation into the Functional and Experiential Aspect … SA Jamal Journal ofVacation Marketing 17 (1), 5-15, 0 | 13* | |
| A preliminary study of edu-tourist perceived values in Edu-tourism packages N Kamdi, SA Jamal, FI Anuar International Journal of Academic Research in Business and Social Sciences 8 …, 2018 | 12 | 2018 |
| Types of tourism: the travelogue of the greatest traveller N Aminudin, S A. Jamal Journal of Islamic Marketing 11 (2), 497-506, 2020 | 11 | 2020 |
| A conceptual review on edutourism in malaysia: Understanding the research trend N Kamdi, NA Hassan, SA Jamal Heritage, culture and society: Research agenda and best practices in the …, 2016 | 11 | 2016 |
| Idiosyncratic identity for homestay tourism in Malaysia: importance, benefits and challenges SA Jamal, N Aminudin, N Sumarjan, CT Chik Journal of Fundamental and Applied Sciences 10 (2S), 524-539, 2018 | 10 | 2018 |
| Determinants of mountaineers' decision to climb: An innovative marketing for mountaineering tourism SHM Taher, SA Jamal 2012 International Conference on Innovation Management and Technology …, 2012 | 10 | 2012 |
NORAIN OTHMANDeputy Dean (Research & Industry Linkages), Universiti Teknologi MARAVerified email at salam.uitm.edu.my
