| The associations between service quality, corporate image, customer satisfaction, and loyalty: Evidence from the Malaysian hotel industry CB Liat, S Mansori, CT Huei Journal of hospitality marketing & management 23 (3), 314-326, 2014 | 313 | 2014 |
| Service recovery, customer satisfaction and customer loyalty: evidence from Malaysia’s hotel industry BL Cheng, CC Gan, BC Imrie, S Mansori International Journal of Quality and Service Sciences 11 (2), 187-203, 2018 | 290 | 2018 |
| Augmented reality in smart retailing: A (n)(A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps SR Nikhashemi, HH Knight, K Nusair, CB Liat Journal of Retailing and Consumer Services 60, 102464, 2021 | 242 | 2021 |
| Service quality and the mediating effect of corporate image on the relationship between customer satisfaction and customer loyalty in the Malaysian hotel industry BL Cheng Gadjah Mada International Journal of Business 15 (2), 99-112, 2013 | 202 | 2013 |
| Factors influencing customer satisfaction and e-loyalty: Online shopping environment among the young adults IHBH Ludin, BL Cheng Management Dynamics in the Knowledge Economy 2 (3), 462-462, 2014 | 179 | 2014 |
| Hotel service recovery and service quality: Influences of corporate image and generational differences in the relationship between customer satisfaction and loyalty CB Liat, S Mansori, GC Chuan, BC Imrie Journal of Global Marketing 30 (1), 42-51, 2017 | 177 | 2017 |
| Brand image as the competitive edge for hospitals in medical tourism TH Cham, BL Cheng, MP Low, JBC Cheok European Business Review 33 (1), 2020 | 155 | 2020 |
| Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia TH Cham, CKY Ng, YM Lim, BL Cheng The international review of retail, distribution and consumer research 28 (2 …, 2018 | 139 | 2018 |
| I Am too old for this! Barriers contributing to the non-adoption of mobile payment TH Cham, JH Cheah, BL Cheng, XJ Lim International Journal of Bank Marketing 40 (5), 1017-1050, 2022 | 114 | 2022 |
| A study of e-shopping intention in Malaysia: The influence of generation X & Y M Shaheen, BL Cheng, HS Lee Australian Journal of Basic and Applied Sciences 6 (8), 28-35, 2012 | 79 | 2012 |
| Determinants of knowledge management systems success in the banking industry TH Cham, YM Lim, BL Cheng, TH Lee VINE Journal of Information and Knowledge Management Systems 46 (1), 2-20, 2016 | 77 | 2016 |
| Service innovation: building a sustainable competitive advantage in higher education BL Cheng, TH Cham, MM Dent, TH Lee International Journal of Services, Economics and Management 10 (4), 289-309, 2019 | 64 | 2019 |
| The role of cultural differences in customer retention: evidence from the high-contact service industry KS Fam, B Liat Cheng, TH Cham, M Tan Chia Yi, H Ting Journal of Hospitality & Tourism Research 47 (1), 257-288, 2023 | 59 | 2023 |
| Cruising down millennials’ fashion runway: a cross-functional study beyond Pacific borders TH Cham, BL Cheng, CKY Ng Young Consumers 22 (1), 28-67, 2020 | 53 | 2020 |
| The chain effects of service innovation components on the building blocks of tourism destination loyalty: the moderating role of religiosity C Boon Liat, SR Nikhashemi, MM Dent Journal of Islamic Marketing 12 (9), 1887-1929, 2020 | 48 | 2020 |
| Gender differences in perceptions and attitudes toward online shopping: a study of Malaysian consumers L Yet Mee, C Boon Liat, TH Cham, C Ng, JX Tan Lim, YM, Cheng, BL, Cham, TH, Ng, CKY, & Tan, JX (2019). Gender Differences …, 2019 | 41 | 2019 |
| Should I buy or not? Revisiting the concept and measurement of panic buying TH Cham, BL Cheng, YH Lee, JH Cheah Current Psychology 42 (22), 19116-19136, 2023 | 28 | 2023 |
| Innovativeness, market intelligence practices, and firm performance of small-and medium-sized tour operators CS Yap, BL Cheng, N Mohamad Hussain, R Ahmad Tourism and Hospitality Research 18 (2), 143-151, 2018 | 24 | 2018 |
| Interrelationships of service quality, customer satisfaction, corporate image and customer loyalty of Malaysian hotel industry BL Cheng, ZA Rashid Cultural Tourism in a Digital Era: First International Conference IACuDiT …, 2015 | 24 | 2015 |
| A study of service quality, customer satisfaction, corporate image and customer loyalty in the hotel industry in Malaysia CB Liat, MZ Abdul Rashid Contemporary Research Issues and Challenges in Emerging Economies, 2011 | 21 | 2011 |
Cham Tat-HueiUCSI Graduate Business School, UCSI University, MalaysiaVerified email at ucsiuniversity.edu.my
