… consumer morality through the lens of consumers’ individual moral metacognitions, whereby
the more consumers perceive that their attitude has a moral basis, the more strongly they …

… Attitude certainty is formulated based on metacognitive appraisals of the information and …
In this study, the vignette presents a short story about a consumer with a fictitious purchase of …

… , consumers with strong moral beliefs fail to purchase counterfeits. This suggests that in this
situation, consumers … Given the metacognitive experience involved in decoupling, we expect …

… language of consumer reliance on cards, moral evaluations … range of metacognitive factors
that potentially affect consumer … explored the resultant metacognitive structure with structural …

What's in a name? One might ask. It might be interesting to explore consumer attitudes
towards complex COVID-19 vaccine brand names like Comirnaty, Covivax, Covaxin, Sinovac, …

… On this basis, we believe that consumers with high metacognition will focus on assessing …
reviews, and make purchases on behalf of a specific hotel. Consumers have raised serious …

… also explain a wide array of consumer behaviors in a relatively … of moral judgments and
decisions than other morality theo… metacognition in consumer purchasing. Social Cognition, 39(…

… moral metacognition had a significant positive effect on moral behavior (15). Other research
results indicate the effective role of moral metacognition in predicting moral behavior (16). …

… moral obligation as the primary driver of green purchase intention and by elucidating when
green purchase … deontic justice increases consumers’ intention to purchase green products. …

… The results of Study 1 prove our hypothesis H1 that emotionally calibrated consumers (category
I) will make moral and emotional vegetarian decisions while cognitively calibrated (…