Interactive music for multisensory e‐commerce: The moderating role of online consumer involvement in experiential value, cognitive value, and purchase intention
Background music adds a multisensory element to marketing and e‐commerce. Applying
interactive sensory‐enabling technologies (SETs) to online shopping websites is an area of …
interactive sensory‐enabling technologies (SETs) to online shopping websites is an area of …
[BOOK][B] The interplay of visual and auditory cues, telepresence, customisation and product information on South African millennials' online sensory experiences and …
D Sorgdrager - 2021 - search.proquest.com
While consumers are shifting towards online clothing purchases globally, South Africa, a
developing economy with well-developed infrastructure, is lagging in this regard. This …
developing economy with well-developed infrastructure, is lagging in this regard. This …