Checking our blind spots: The most common mistakes made by social marketers

J Cook, S Fries, J Lynes - Social Marketing Quarterly, 2020 - journals.sagepub.com
Background: The work of social marketers and the environment in which they work is
complex, which inevitably results in mistakes being made and sometimes, the failure of a …

Countering consumption in a culture of intoxication

ML Fry - Journal of Marketing Management, 2010 - Taylor & Francis
Prioritising a vision of long-term cultural change towards the creation of a 'safer, healthier
drinking culture'represents a meteoric shift in Australian alcohol policy. Despite this …

The Impacts of Animated Transport Safety Advertising Cross Two Cultures

NH Chen, TT Tu - Journal of Nonprofit & Public Sector Marketing, 2024 - Taylor & Francis
Transport safety campaigns are valuable for public health, as they prevent traffic fatalities
and collisions. Authorities and nonprofit organizations attempt to promote transport safety by …

Reconceptualising policy integration in road safety management

JM da Costa Canoquena - Transport Policy, 2013 - Elsevier
Unless sustained, coordinated action is generated in road safety, road traffic deaths are
poised to rise from approximately 1.3 to 1.9 million a year by 2020 (Krug, 2012). To generate …

KEY SUCCESS FACTORS IN ROAD MAINTENANCE MANAGEMENT PROJECTS (A CASE STUDY OF MAYSAN PROVINCE, IRAQ)

M Ghanbari, ZK Hasani - IIUM Engineering Journal, 2024 - journals.iium.edu.my
Developing roads is a crucial and essential activity, but maintaining them regularly is equally
important to improve their performance. A well-maintained road network facilitates …

A Social Marketing approach to (in) tolerance between Refugees and Host Communities in Lebanon

BJ Kheireddine - 2018 - search.proquest.com
By employing a social marketing (SM) approach, this study seeks to contribute towards
understanding intolerance between refugees and hosts. Intolerance is defined as the …

Developing a theoretical framework for improved practical application of a coordinated response in road safety

JM Canoquena - 2017 - eprints.qut.edu.au
This thesis develops ten conceptual tools for investigating, designing, implementing and
evaluating coordinated road safety countermeasures at a local level in Australia by …

[PDF][PDF] A SOCIAL MARKETING APPROACH TO UNDERSTANDING INTOLERANCE AMONG REFUGEES AND CITIZENS IN LEBANON

As Lebanon currently hosts around two million Syrian refugees, behaviours and
interrelationships among citizens and refugees have drawn attention from academia and …

Distracted Driving: The New Alcohol. A Case Study of a Rising Public Health Issue in British Columbia

S Smirnova - 2014 - summit.sfu.ca
In the risk society, the public mobilization around emerging environmental and health risks
associated with new technologies become the central challenge for a sustainable and …

[CITATION][C] 集团化企业安全绩效测评研究综述

樊运晓, 张旭凤 - 安全与环境学报, 2013