Analysis of the literature on political marketing using a bibliometric approach
KT Perannagari, S Chakrabarti - Journal of Public Affairs, 2020 - Wiley Online Library
The current study presents a quantitative investigation of the literature on political marketing
using a bibliometric approach. This study has analyzed 214 documents collected from the …
using a bibliometric approach. This study has analyzed 214 documents collected from the …
Areas of research in political advertising: a review and research agenda
E Van Steenburg - International journal of advertising, 2015 - Taylor & Francis
Political advertising is an increasingly researched area. Yet the sundry natures of research
findings to date demonstrate a body of work searching for direction and a unifying theory. A …
findings to date demonstrate a body of work searching for direction and a unifying theory. A …
[BOOK][B] Political Marketing:: Theoretical and Strategic Foundations
Untitled Page 1 Page 2 POLITICAL MARKETING Page 3 This page intentionally left bank Page
4 POLITICAL MARKETING THEORETICAL AND STRATEGIC FOUNDATIONS WOJCIECH …
4 POLITICAL MARKETING THEORETICAL AND STRATEGIC FOUNDATIONS WOJCIECH …
Social marketing and behaviour change: Models, theory and applications
It is by being irrelevant, untimely, and dislocated, by being abstract, that the new is brought
into existence, that creation and invention insert their surprise into the everyday and the …
into existence, that creation and invention insert their surprise into the everyday and the …
Political marketing management and theories of democracy
SC Henneberg, M Scammell… - Marketing …, 2009 - journals.sagepub.com
Political marketing management is often criticized for devaluing democratic processes.
However, no literature exists which outlines different concepts of democracies and …
However, no literature exists which outlines different concepts of democracies and …
How preexisting beliefs and message involvement drive charitable donations: an integrated model
E Van Steenburg, N Spears - European Journal of Marketing, 2021 - emerald.com
Purpose The purpose of this paper is to investigate how individuals respond to messages
asking for donations in broadcast advertising. It does so by considering both preexisting …
asking for donations in broadcast advertising. It does so by considering both preexisting …
Exploring personal political brands of Iceland's parliamentarians
G Armannsdottir, S Carnell, C Pich - Political Branding, 2020 - taylorfrancis.com
This paper focuses on an under-researched and under-developed typology of political
branding and conceptualizes politicians as personal political brands. Further, this study …
branding and conceptualizes politicians as personal political brands. Further, this study …
Paradigms at play and implications for validity in social marketing research
Purpose–The purpose of this paper is to shed light on concepts of validity and validation of
social marketing research (SMR) with a view to enhancing SMR design and to inform SMR …
social marketing research (SMR) with a view to enhancing SMR design and to inform SMR …
[BOOK][B] Market driven political advertising: Social, digital and mobile marketing
A Hughes - 2018 - books.google.com
Exploring the new era of political advertising beyond television and print, this book focuses
on the mediums of the new millennia that are transforming campaigning and …
on the mediums of the new millennia that are transforming campaigning and …
Concepts in conflict: Social marketing and sustainability
This article discusses a major dilemma faced by social marketers: the conflict between
implementing social marketing programs aimed at developing material wellbeing and the …
implementing social marketing programs aimed at developing material wellbeing and the …