Efforts to discourage excessive alcohol use among young people can only be effective if the
target audience is exposed to, attends to, and comprehends key messages. The aim of this …

In countries with liberalised alcohol policies, alcohol harm reduction strategies
predominantly focus on young adults' excessive drinking harms and risks. However …

In this paper we report on the alcohol consumption patterns of 106 teenagers (15 year olds)
living on the East coast of Scotland. We examine the social context of respondents' drinking …

Background and aims The alcohol industry produces 'responsible drinking'advertising
campaigns. There is concern that these may promote drinking while persuading …

Abstract Introduction and Aims Alcohol is ingrained in Australian culture, playing an
important role in many social occasions. This can make reducing or stopping alcohol …

Aim: Before an attempt is made to develop any population-specific behavioural change
programme, it is important to know what the factors that influence behaviours are. The aim of …

Purpose–This paper outlines a pilot study that was undertaken in Australia in 2011 that
combined social marketing with education. An intervention targeting 14‐16 year olds to …

Social norms affect human behavior, and underage drinking is no exception. Using the
theory of normative social behavior, this study tested the proposition that the association …

Research suggests that there is no safe amount of alcohol but despite this alcohol
consumption remains an important part of many [young] people's lives. Viewed as an …

Abstract Introduction and Aims 'Changing drinking culture'is a prominent goal in the
Australian state of Victoria's current alcohol strategy—seeking a shift so that 'excessive …