Côte d'Or (brand)
Côte d'Or is a producer of Belgian chocolate, owned by Mondelēz International.
Côte d'Or was founded in 1883 by Charles Neuhaus, a chocolate manufacturer who used the name Côte d'Or (French for Gold Coast) referring to the old name of contemporary Ghana, the source of many of the cacao beans used in chocolate manufacturing.
Côte d'Or was purchased by Jacobs Suchard in 1987; Jacobs Suchard in turn was purchased by Kraft General Foods in 1990.
Belgians consume 600 million Côte d'Or products a year. Every day, the Côte d'Or factory in Halle (near Brussels) used to produce 1.3 million mignonnettes (small chocolate bars) (they are now produced in Poland), and 2 million Chokotoffs (chocolate bonbons).
History
Logo
The emblem of Côte d'Or is an elephant, a symbol which recalls the African origin of the cocoa beans used in the manufacture of Côte d'Or. One source also claims that elephants were used to haul the sacks of cocoa beans. In an earlier versions of the logo three pyramids and a palm tree were also featured. This logo was based on a Ghana post stamp, showing this three icons (elephant, palm tree, pyramids) of exotic Africa.