Challenging Convention
Driving innovation and daring to be different.
Our Promise With Every INFINITI
![Performance icon](http://www.infiniti-cdn.net/content/dam/Infiniti/entryway/what-drives-us/revamp/overview/new-vi/2022-infiniti-icon-performance.jpg)
Moments of Exhilaration
State of the Art Technology
Breathtaking Design
Outstanding Customer Service
We Create Better Vehicles Through Design and Technology
INFINITI at a Glance
A few facts to tell you a bit more about us, from when we first began, to the values that we hold dear as a brand.
The year INFINITI began
Atsugi-Shi, London, San Diego & Beijing
Of world firsts and technological advances
We are Human, Daring & Forward
Our Goals, Mission & Aims
![Back view of a blue INFINITI QX60 parked](http://www.infiniti-cdn.net/content/dam/Infiniti/entryway/what-drives-us/revamp/overview/2022-infiniti-blue-qx60-back-view.jpg)
Customer Satisfaction
![Side close-up view of a blue INFINITI SUV](http://www.infiniti-cdn.net/content/dam/Infiniti/entryway/what-drives-us/revamp/overview/2022-infiniti-blue-side-close-up.jpg)
The Pursuit of Luxury
![Interior view of a man driving his INFINITI car](http://www.infiniti-cdn.net/content/dam/Infiniti/entryway/what-drives-us/revamp/overview/2022-infiniti-interior-man-driving.jpg)