Here's how you can utilize artificial intelligence to enhance your marketing efforts as a product marketer.

You could also do something like using AI to create dynamic web pages that adapt to each visitor's interests and behavior based on their browsing history, search queries, and past purchases. This could increase engagement and conversions because it's specific to them

AI tools like chatGPT can significantly help market research, data analysis, and content creation. At this time, there are many such tools available in the market. They can do such work in a fraction of the time compared to what it will take to do it manually. Using such tools successfully may take a little learning of prompt engineering. Also, it is a good idea to use such tools for assistance, not as drivers as errors are possible. Also, content produced entirely by AI tools lacks the originality and creativity of human creation. So that human touch will make content more appealing and relatable to humans.

Artificial intelligence (AI) offers product marketers powerful tools to enhance marketing efforts across various fronts. AI-driven analytics provide deep insights into customer behavior, enabling personalized marketing strategies and content recommendations. Automation streamlines campaign management, from lead scoring to content optimization, while AI-powered chatbots improve customer service and support. Predictive analytics aid in forecasting demand and sales outcomes, optimizing resource allocation. By leveraging AI, product marketers can achieve greater efficiency, personalized customer experiences, and competitive advantage in the market.

As for me, the main idea of personalisation (what really makes it work) is what person talks to a person. For sure, AI tools like ChatGPT and hundreds others could create a personalised message for you, if you find and provide insights about a person - something you've read on the website, in a post, saw in a video, found in an archive of a university website))) Still, you need a lot of homework to be done. Otherwise it would be superficial and not catchy. And, the best way of personalisation from my perspective - person speaking to a person. AI tools like Potion do this for you

This interesting because there are times when people want to talk to a human. If you want to use AI chatbots, you could make them proactively reach out to struggling customers based on browsing behavior/search behavior. This could help prevent issues and shows your commitment to customer success.

In our product marketing organization, we actually use chatbots for internal purposes. I started an initiative for my team where we created chatbots (sort of like custom GPTs) for each of our products. These chatbots are pre-loaded with our documentation around messaging decisions, competitive analysis, industry trends, and more. Whenever any of our stakeholders (sales, product, marketing, strategy, etc.) have any questions for our team, the majority of them can be answered using the chatbot. Whenever our documentation is updated, we upload the newest version to the chatbot's stored files. It's a great way to keep updated information correctly disseminated and accessible to the broader organization!

Predictive analytics is a really powerful tool to win the hearts of users. The foundations of predictive analytics - understand and predict what USERS/CUSTOMERS NEED but not to sell more of particular company products. This is what pretty frequently confused. AI, being properly setup could provide personalised insights of exact key account or a group of likewise users, as well as tackle with industry trends to predict needs and market your product one step ahead in accordance.

If you use the same prompt several times with Chat GPT, build a GPT. The one-off extra effort is worth it. Especially when it comes to writing texts. Give the text your structure. Make it sound like you. Make it avoid words you don't want to use. There's a lot of magic in there that you can use to save a lot of time.

How AI can understand and express feelings? Or write insights and personal thoughts? Using AI for content creation on a daily basis I still limit what it does for me: - keyword research, content scheduling, and recommendations on structuring long-read content copies. - Assistance in brainstorming content ideas. Still it needs a lot of training to be more or less useful as human creativity is irreplaceable. - Personalization. Still, find information about a person, company, to feed AI with it. - SEO optimization. AI can help identify trending topics and optimize content for search engines. But remember, that this content will be used by people. - Editor review: accuracy, tone, etc. - Analyse content performance.

Instead of manually buying ad space and negotiating prices, AI can allow you to adjust bidding and placement in real-time, ensuring your ads reach the right people at the right time. This level of precision optimizes both budget and impact. Plus, AI can continuously analyze performance data, making on-the-fly adjustments that a human might miss. With programmatic advertising, you're not just saving time; you're enhancing ROI and reducing wasted ad spend.

Automatoin is so key especially when you are juggling so many tasks. Free up the space to focus on creative, strategy, and communicating with stakeholders and let AI take care of the rest. For example, you can set up automations for sending in app messaging, push notifications, generating weekly reports, content reserach, keyword research, scheduling content, even sending automated 'check-ins' with your team.

When it comes to research, Perplexity.ai is my daily companion. Ask a question, get an answer including a source. I get the right source for every narrative I want to substantiate. It's that easy to get proofs for your stories.

One thing that I think is missing here is using AI to analyze data and optimize pricing and promotions. Whether you're able to use dynamic pricing or A/B test with the content from the AI tools, it can help maximize revenue and ensure you're taking a targeted approach to pricing to drive profitability.

Let's make AI our best buddy here to help us better study the analytics of, let's say, which are the top hits for this month's Webinar content; we could potentially leverage this to better plan the impact we make and take strategic actions.