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Norm (graphic design group)

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Norm (based in Zurich, Switzerland), is an experimental graphic design team best known for their typography. Their most influential project is typography for Cologne Airport. It is co-founded by two Swiss designers Dimitri Bruni and Manuel Krebs and later joined by Ludovic Varone.[1] Their approach to typography is known to be very strict and rigorous with strong modernist features but with slight references to postmodernism.[2]

Some of their typefaces are Simple (designed independently and then adapted for the design of the Cologne Airport), Normetica, and Replica.[3] Norm was featured in the 2007 documentary about the Helvetica font directed by Gary Hustwit. Some Norm fonts are used by the Lineto digital font foundry co-founded by Cornel Windlin and Stephan Müller.[4]

In 2020 there was an exhibition of norm typefaces and their uses in the Museum für Gestaltung Zürich.[1]

References

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  1. ^ a b "Norm - its not complicated". Museum fur Gestaltung Zurich. Retrieved 28 December 2020.
  2. ^ "Norm Graphic Designers". Design Museum - Internet Archive. Archived from the original on 2009-03-03.
  3. ^ "Norm fonts". Norm. Retrieved 28 December 2020.
  4. ^ "Brown Graphic". Lineto. Retrieved 28 December 2020.
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