Eleven James
 | |
| Industry | Retail |
|---|---|
| Founded | New York, New York, 2013 |
| Headquarters | , U.S. |
Area served | United States |
Key people | Randy Brandoff - Founder & CEO |
| Products | Watches |
| Website | www.elevenjames.com |
Eleven James is an online subscription rental service for luxury watches[1]. It was founded in 2013 in New York City and offers both men's and women's timepieces[2]. Members pay a flat monthly subscription[3]. which provides them access to a diverse collection of watch brands and styles[4].
Eleven James offers vintage watch styles as well as popular luxury brands including Rolex, Patek Philippe, Audemars Piguet, Breitling and more[5].Eleven James has often been referred to as the "Netflix of watches" due to their subscription model which operates much like the disc rental plans from Netflix. [6]
History
Eleven James was founded in 2013 by Randy Brandoff, former NetJets CMO.[7] Brandoff also helped to launch Tequila Avion, a leading spirits brand made popular by the HBO series “Entourage,” where he was a co-founder and principal prior to the company’s sale to Pernod Ricard in 2014.[8] The company's name itself is a reference to the man whom Brandoff calls the prototypical Eleven James member: James Bond, the spy who's always equipped with gadgets[5]. Since launching Eleven James in 2014, the company raised $6.72 million in a Series A investment[5]. As of January 2017, Eleven James raised $30 million of additional capital[2]. To date, Eleven James has secured $38.12 million in funding from both private investors and corporations including BoxGroup, Kenny Dichter, and Jason Saltzman.[4][9]
References
- ^ Adams, Ariel. "Eleven James, The 'Netflix Of Luxury Watches,' Adds New $149 Per Month Option".
- ^ a b "This NYC Startup Just Raised $10M to Bring Luxury Watches To You - AlleyWatch". Jan 18, 2017.
- ^ Olson, Nancy. "Eleven James Caters To Women And Their Watches".
- ^ a b "Eleven James". CrunchBase.
- ^ a b c "This startup has raised $8 million to be the Netflix of luxury watches".
- ^ Adams, Ariel. "Eleven James, The 'Netflix Of Luxury Watches,' Adds New $149 Per Month Option".
- ^ Weiss, Geoff (Dec 19, 2014). "Time Waits for No Man With This Watch-Rental Startup".
- ^ "About The Company".
- ^ Biggs, John. "Eleven James Is A New Startup That Lets You Rent Your Wrist Wear".
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