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{{short description|Radio station in Aurora–Denver, Colorado}}
{{Infobox radio station
{{Infobox radio station
| name = KMXA
| name = KMXA
| image =
| logo = TUDN Logo.svg
| image_size =
| logo_size =
| city = [[Aurora, Colorado]]
| city = [[Aurora, Colorado]]
| area = [[Denver metropolitan area]]
| area = [[Denver metropolitan area]]
| branding = ''ESPN Deportes 1090''
| branding = ''TUDN Radio Denver''
| slogan =
| frequency = 1090 [[kHz]]
| frequency = 1090 [[kHz]] {{HD Radio}}
| repeater =
| repeater =
| airdate = {{start date|1972|9|12}} (as KAAT)
| airdate = September 12, 1972 (as KATT)
| format = [[Spanish (language)|Spanish]] [[Sports radio|sports]]
| format = [[Spanish language|Spanish]] [[Sports radio|sports]]
| power = {{ubl|50,000 [[watt]]s day|500 watts night}}
| power = 50,000 [[watt]]s day<br>500 watts night
| class = B
| class = B
| facility_id = 10057
| coordinates = {{coord|39|39|53|N|104|39|24|W|region:US-CO_type:landmark}}
| facility_id = 10057
| callsign_meaning =
| coordinates = {{coord|39|39|53|N|104|39|24|W|region:US_type:city}}
| former_callsigns = {{ubl|KAAT (1972–1979)|KLDR (1979–1984)|KLSZ (1984–1985)|KLSC (1985–1987)|KYBG (1987–1996)}}
| callsign_meaning =
| affiliations = [[TUDN Radio]]
| former_callsigns = KATT (1972-?)<br>KLSZ (?-1985)<br>KLSC (1985-1987)<br>KYBG (1987-1996)
| affiliations = [[ESPN Deportes Radio]]
| owner = [[Entravision Communications]]
| owner = [[Entravision Communications Corporation]]
| licensee = Entravision Holdings, LLC
| sister_stations = [[KJMN]], [[KXPK]]
| licensee = Entravision Holdings, LLC
| sister_stations =
| webcast =
| website =
| webcast = [http://espndeportes.espn.com/espndeportesradio/play?s=deportes Listen Live]
| website = [http://espndeportes.espn.com/espndeportesradio/ ESPN Deportes Radio Online]
}}
}}


'''KMXA''' (1090 [[kilohertz|kHz]]) is a [[commercial radio|commercial]] [[AM radio|AM]] [[radio station]] [[city of license|licensed]] to [[Aurora, Colorado]], and serving the [[Denver metropolitan area]]. It broadcasts a [[Spanish-language]] [[adult contemporary music]] [[radio format|format]] and is owned by [[Entravision Communications Corporation]]. KMXA is airing [[ESPN Deportes Radio]] Spanish sports.
'''KMXA''' (1090 [[kilohertz|kHz]]) is a [[commercial radio|commercial]] [[AM radio|AM]] [[radio station]] [[city of license|licensed]] to [[Aurora, Colorado]], and serving the [[Denver metropolitan area]]. It broadcasts a [[Spanish-language]] [[Sports radio|Sports]] [[radio format|format]] and is owned by [[Entravision Communications Corporation]].


KMXA broadcasts at 50,000 [[watt]]s by day, the maximum power for FCC-licensed AM radio stations. But because [[AM 1090]] is a [[clear channel station|clear channel frequency]], reserved for [[list of North American broadcast station classes|Class A]] stations [[KAAY]] [[Little Rock]], [[WBAL (AM)|WBAL]] [[Baltimore]] and [[XEPRS-AM|XEPRS]] [[Tijuana]], KMXA must greatly reduce power at night to 500 watts to avoid interference. It uses a [[directional antenna]] at all times.
KMXA broadcasts at 50,000 [[watt]]s by day, the maximum power for FCC-licensed AM radio stations. Because [[AM 1090]] is a [[clear channel station|clear channel frequency]], reserved for [[list of North American broadcast station classes|Class A]] stations [[KAAY]] in [[Little Rock]], [[WBAL (AM)|WBAL]] in [[Baltimore]] and [[XEPRS-AM|XEPRS]] in [[Tijuana]], KMXA must reduce power at night to 500 watts to avoid interference. It uses a [[directional antenna]] at all times.


==History==
==History==
On September 12, 1972, the station went on the air as '''KATT''', originally [[city of license|licensed]] to [[Denver]].<ref>[https://www.americanradiohistory.com/Archive-BC-YB/1973/B%201%20YB%201973.pdf Broadcasting Yearbook 1973 page B-31]</ref> It was powered at 50,000 watts but was a [[daytimer]], and was owned by the Colorado Radio Corporation. It later became '''KLSZ'''.
On September 12, 1972, the station went on the air as KAAT, originally [[city of license|licensed]] to [[Denver]].<ref>[https://www.americanradiohistory.com/Archive-BC-YB/1973/B%201%20YB%201973.pdf Broadcasting Yearbook 1973 page B-31]</ref> It was powered at 50,000 watts, but was a [[daytimer]], and was owned by the Colorado Radio Corporation.


In 1978, Colorado Radio Corporation sold KAAT to Leo Payne Broadcasting. On January 2, 1979, KAAT became KLDR. The station's format was current and oldies top 40, with the playlist totally determined by listeners' requests. It promoted itself as "Colorado's all-request station". KLDR also carried broadcasts of [[Colorado State Rams]] football.
On September 25, 1985, the station changed its [[call sign]] to '''KLSC'''. On 1987-04-01 to '''KYBG''' and finally on 1996-06-07 to the current '''KMXA'''.<ref>{{cite web|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=10057&Callsign=KMXA |title=KMXA Call Sign History |work=United States [[Federal Communications Commission]], audio division }}</ref>


KLDR became KLSZ in 1984, and KLSC on September 25, 1985. In 1987, KLSC became KYBG (known as "KBIG"), the first [[sports radio|all-sports]] radio station west of the Mississippi River, which was on air in the late 1980s and early 1990s. [[Irv Brown]] was an early host on the station as well.
In the 1980s, the station's callsign was KLDR (now used by a station in [[Medford, Oregon]]). The station's format was current and oldies top 40, with the playlist totally determined by listeners' requests. It promoted itself as "Colorado's all-request station." KLDR also carried broadcasts of [[Colorado State Rams]] football.

In the late 1980s and into the 1990s, the station, under the call sign KYBG, was the first [[sports radio|all-sports]] radio station west of the Mississippi River. [[Irv Brown]] was an early host on the station as well.


On December 29, 1995, KYBG dropped the sports format and began simulcasting [[KQKS]].<ref>"'KBIG' the loser in sports talk war; New owners to change focus", ''The Denver Post'', December 30, 1995.</ref>
On December 29, 1995, KYBG dropped the sports format and began simulcasting [[KQKS]].<ref>"'KBIG' the loser in sports talk war; New owners to change focus", ''The Denver Post'', December 30, 1995.</ref>


In August 1996, after being sold to EXCL Communications (which later became [[Entravision]]), KYBG flipped to Spanish-language programming.
In August 1996, after being sold to EXCL Communications (which later became [[Entravision]]), KYBG flipped to Spanish-language programming as KMXA.


In 2009, the station began simulcasting sister station [[KXPK]] 96.5 FM. Later, the station broadcast the 'Jose' Spanish Oldies format.
In 2009, the station began simulcasting sister station [[KXPK]] 96.5 FM. Later, the station broadcast the 'Jose' Spanish Oldies format.
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On June 3, 2015, the station flipped to Entravision's "Super Estrella" Spanish CHR format.
On June 3, 2015, the station flipped to Entravision's "Super Estrella" Spanish CHR format.


On January 10, 2018, as part of a company-wide change, KMXA dropped the "Super Estrella" format (KJMN would also drop the "Jose" format) and flipped to an 80s/90s Spanish adult contemporary hits format as "La Suavecita."<ref>[https://radioinsight.com/headlines/122265/entravision-ditches-jose-twelve-markets/ Entravision Brings La Suavecita to 11 Markets]</ref>
On January 10, 2018, as part of a company-wide change, KMXA dropped the "Super Estrella" format (KJMN would also drop the "Jose" format) and flipped to an 1980s/1990s Spanish adult contemporary hits format as "La Suavecita."<ref>[https://radioinsight.com/headlines/122265/entravision-ditches-jose-twelve-markets/ Entravision Brings La Suavecita to 11 Markets]</ref>


On January 21, 2019, KMXA split from its simulcast with KJMN and switched to [[ESPN Deportes Radio]] Spanish sports.<ref>[https://radioinsight.com/headlines/173917/espn-deportes-returns-to-denver/ ESPN Deportes Returns to Denver] Rdaioinsight - January 21, 2019</ref>
On January 21, 2019, KMXA split from its simulcast with KJMN and switched to [[ESPN Deportes Radio]] Spanish sports.<ref>[https://radioinsight.com/headlines/173917/espn-deportes-returns-to-denver/ ESPN Deportes Returns to Denver] Radioinsight - January 21, 2019</ref> Over the weekend of August 31, 2019, the station dropped ESPN Deportes Radio ahead of the network's September 8 closure. The station played ranchero and norteno music as "José 1090AM". It has since returned to Spanish sports with programming from [[TUDN Radio]] as of August 2020.

==Previous logos==
[[Image:Maria 1090.png]] <br> [[Image:KMXA SuperEstrella1090 logo.jpg|200px]]
[[Image:KJMN_&_KMXA_(AM)_La_Suavecita_92.1_&_1090_logo.jpg|200px]]


==References==
==References==
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==External links==
==External links==
*[http://transition.fcc.gov/fcc-bin/HistoryCards/10057.pdf FCC History Cards for KMXA]
*[https://licensing.fcc.gov/cgi-bin/prod/cdbs/forms/prod/getimportletter_exh.cgi?import_letter_id=42115 FCC History Cards for KMXA]
{{AM station data|KMXA}}
{{AM station data|KMXA}}


{{Denver Radio}}
{{Denver Radio}}
{{Spanish Radio Stations in Colorado}}
{{Spanish Radio Stations in Colorado}}
{{Sports Radio Stations in Colorado}}
{{Entravision Communications}}
{{Entravision Communications}}
{{TUDN Radio}}


[[Category:Radio stations in Denver|MXA (AM)]]
[[Category:Radio stations in Denver|MXA (AM)]]
[[Category:Radio stations established in 1984]]
[[Category:Radio stations established in 1972]]
[[Category:Spanish-language radio stations in Colorado]]
[[Category:1972 establishments in Colorado]]
[[Category:Media in Aurora, Colorado]]
[[Category:Spanish-language radio stations in Colorado|MXA (AM)]]
[[Category:Mass media in Aurora, Colorado]]
[[Category:Entravision Communications stations]]
[[Category:Entravision Communications stations]]
[[Category:Sports radio stations in the United States]]
[[Category:Sports radio stations in the United States]]


{{Colorado-radio-station-stub}}

Latest revision as of 19:34, 12 August 2023

KMXA
Broadcast areaDenver metropolitan area
Frequency1090 kHz
BrandingTUDN Radio Denver
Programming
FormatSpanish sports
AffiliationsTUDN Radio
Ownership
Owner
KJMN, KXPK
History
First air date
September 12, 1972 (1972-09-12) (as KAAT)
Former call signs
  • KAAT (1972–1979)
  • KLDR (1979–1984)
  • KLSZ (1984–1985)
  • KLSC (1985–1987)
  • KYBG (1987–1996)
Technical information
Facility ID10057
ClassB
Power
  • 50,000 watts day
  • 500 watts night
Transmitter coordinates
39°39′53″N 104°39′24″W / 39.66472°N 104.65667°W / 39.66472; -104.65667

KMXA (1090 kHz) is a commercial AM radio station licensed to Aurora, Colorado, and serving the Denver metropolitan area. It broadcasts a Spanish-language Sports format and is owned by Entravision Communications Corporation.

KMXA broadcasts at 50,000 watts by day, the maximum power for FCC-licensed AM radio stations. Because AM 1090 is a clear channel frequency, reserved for Class A stations KAAY in Little Rock, WBAL in Baltimore and XEPRS in Tijuana, KMXA must reduce power at night to 500 watts to avoid interference. It uses a directional antenna at all times.

History

[edit]

On September 12, 1972, the station went on the air as KAAT, originally licensed to Denver.[1] It was powered at 50,000 watts, but was a daytimer, and was owned by the Colorado Radio Corporation.

In 1978, Colorado Radio Corporation sold KAAT to Leo Payne Broadcasting. On January 2, 1979, KAAT became KLDR. The station's format was current and oldies top 40, with the playlist totally determined by listeners' requests. It promoted itself as "Colorado's all-request station". KLDR also carried broadcasts of Colorado State Rams football.

KLDR became KLSZ in 1984, and KLSC on September 25, 1985. In 1987, KLSC became KYBG (known as "KBIG"), the first all-sports radio station west of the Mississippi River, which was on air in the late 1980s and early 1990s. Irv Brown was an early host on the station as well.

On December 29, 1995, KYBG dropped the sports format and began simulcasting KQKS.[2]

In August 1996, after being sold to EXCL Communications (which later became Entravision), KYBG flipped to Spanish-language programming as KMXA.

In 2009, the station began simulcasting sister station KXPK 96.5 FM. Later, the station broadcast the 'Jose' Spanish Oldies format.

Up until the 2012 season, KMXA carried live play-by-play of the Colorado Rockies of Major League Baseball.

On June 3, 2015, the station flipped to Entravision's "Super Estrella" Spanish CHR format.

On January 10, 2018, as part of a company-wide change, KMXA dropped the "Super Estrella" format (KJMN would also drop the "Jose" format) and flipped to an 1980s/1990s Spanish adult contemporary hits format as "La Suavecita."[3]

On January 21, 2019, KMXA split from its simulcast with KJMN and switched to ESPN Deportes Radio Spanish sports.[4] Over the weekend of August 31, 2019, the station dropped ESPN Deportes Radio ahead of the network's September 8 closure. The station played ranchero and norteno music as "José 1090AM". It has since returned to Spanish sports with programming from TUDN Radio as of August 2020.

References

[edit]
  1. ^ Broadcasting Yearbook 1973 page B-31
  2. ^ "'KBIG' the loser in sports talk war; New owners to change focus", The Denver Post, December 30, 1995.
  3. ^ Entravision Brings La Suavecita to 11 Markets
  4. ^ ESPN Deportes Returns to Denver Radioinsight - January 21, 2019
[edit]