KMXA (AM)
| Broadcast area | Denver metropolitan area |
|---|---|
| Frequency | 1090 kHz (HD Radio) |
| Branding | ESPN Deportes 1090 |
| Programming | |
| Format | Spanish sports |
| Affiliations | ESPN Deportes Radio |
| Ownership | |
| Owner |
|
| History | |
First air date | September 12, 1972 (as KATT) |
Former call signs | KATT (1972-?) KLSZ (?-1985) KLSC (1985-1987) KYBG (1987-1996) |
| Technical information | |
| Facility ID | 10057 |
| Class | B |
| Power | 50,000 watts day 500 watts night |
Transmitter coordinates | 39°39′53″N 104°39′24″W / 39.66472°N 104.65667°W |
| Links | |
| Webcast | Listen Live |
| Website | ESPN Deportes Radio Online |
KMXA (1090 kHz) is a commercial AM radio station licensed to Aurora, Colorado, and serving the Denver metropolitan area. It broadcasts a Spanish-language adult contemporary music format and is owned by Entravision Communications Corporation. KMXA is airing ESPN Deportes Radio Spanish sports.
KMXA broadcasts at 50,000 watts by day, the maximum power for FCC-licensed AM radio stations. But because AM 1090 is a clear channel frequency, reserved for Class A stations KAAY Little Rock, WBAL Baltimore and XEPRS Tijuana, KMXA must greatly reduce power at night to 500 watts to avoid interference. It uses a directional antenna at all times.
History
On September 12, 1972, the station went on the air as KATT, originally licensed to Denver.[1] It was powered at 50,000 watts but was a daytimer, and was owned by the Colorado Radio Corporation. It later became KLSZ.
On September 25, 1985, the station changed its call sign to KLSC. On 1987-04-01 to KYBG and finally on 1996-06-07 to the current KMXA.[2]
In the 1980s, the station's callsign was KLDR (now used by a station in Medford, Oregon). The station's format was current and oldies top 40, with the playlist totally determined by listeners' requests. It promoted itself as "Colorado's all-request station." KLDR also carried broadcasts of Colorado State Rams football.
In the late 1980s and into the 1990s, the station, under the call sign KYBG, was the first all-sports radio station west of the Mississippi River. Irv Brown was an early host on the station as well.
On December 29, 1995, KYBG dropped the sports format and began simulcasting KQKS.[3]
In August 1996, after being sold to EXCL Communications (which later became Entravision), KYBG flipped to Spanish-language programming.
In 2009, the station began simulcasting sister station KXPK 96.5 FM. Later, the station broadcast the 'Jose' Spanish Oldies format.
Up until the 2012 season, KMXA carried live play-by-play of the Colorado Rockies of Major League Baseball.
On June 3, 2015, the station flipped to Entravision's "Super Estrella" Spanish CHR format.
On January 10, 2018, as part of a company-wide change, KMXA dropped the "Super Estrella" format (KJMN would also drop the "Jose" format) and flipped to an 80s/90s Spanish adult contemporary hits format as "La Suavecita."[4]
On January 21, 2019, KMXA split from its simulcast with KJMN and switched to ESPN Deportes Radio Spanish sports.[5]
Previous logos
File:Maria 1090.png
File:KMXA SuperEstrella1090 logo.jpg
References
- ^ Broadcasting Yearbook 1973 page B-31
- ^ "KMXA Call Sign History". United States Federal Communications Commission, audio division.
- ^ "'KBIG' the loser in sports talk war; New owners to change focus", The Denver Post, December 30, 1995.
- ^ Entravision Brings La Suavecita to 11 Markets
- ^ ESPN Deportes Returns to Denver Rdaioinsight - January 21, 2019
External links
- KMXA in the FCC AM station database
- KMXA in Nielsen Audio's AM station database
 | This article about a radio station in Colorado is a stub. You can help Wikipedia by expanding it. |