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#REDIRECT [[I Never Liked You (album)]]
{{short description|2022 single by Future featuring Kanye West}}
{{Infobox song
| name = Keep It Burnin
| cover =
| alt =
| type = single
| artist = [[Future (rapper)|Future]] featuring [[Kanye West]]
| album = [[I Never Liked You (album)|I Never Liked You]]
| released = May 6, 2022
| recorded =
| studio =
| genre =
| length = 3:27
| label =
* [[Epic Records|Epic]]
* [[Freebandz]]
| writer =
* [[Future (rapper)|Nayvadius Wilburn]]
* [[Kanye West]]
* Jacob Canady
| producer = ATL Jacob
| chronology = [[Future (rapper)|Future]]
| prev_title = [[Wait for U]]
| prev_year = 2022
| next_title =
| next_year =
| misc = {{Extra chronology
| artist = [[Kanye West]]
| type = single
| prev_title = [[City of Gods]]
| prev_year = 2022
| title = Keep It Burnin
| year = 2022
| next_title =
| next_year =
}}
{{External music video|{{YouTube|fV5NzrTmqZM|"Keep It Burnin"}}}}
}}

"'''Keep It Burnin'''" is a song by American rapper [[Future (rapper)|Future]], featuring vocals from fellow American rapper [[Kanye West]]. It was sent to Italian [[radio airplay]] as the third single from Future's ninth studio album, ''[[I Never Liked You (album)|I Never Liked You]]'', on May 6, 2022. Future and West wrote the song with producer ATL Jacob, while DB! is also an uncredited co-producer.<ref>{{cite web|url=https://www.instagram.com/p/Cc3UGduryiR/?igshid=NjY2NjE5MzQ=|title=I NEVER LIKED YOU ~ @future|via=[[Instagram]]|author=DB!|date=April 28, 2022|access-date=May 6, 2022|archive-url=https://archive.ph/Er7mT|archive-date=May 4, 2022|url-status=live}}</ref>

==Composition and lyrics==
On "Keep It Burnin", Future and West reflect on their upbringings. On the chorus, West raps: "Cross me so much, I got nails in my hand". Future then raps: "Seen too much violence, done seen too much death / Bodies on bodies, got a gang full of them / Raised by gangsters, prostitutes, and pimps".<ref>{{cite magazine|url=https://www.nme.com/news/music/future-releases-new-video-featuring-kanye-west-keep-it-burnin-3215304|title=Future releases new video featuring Kanye West, 'Keep It Burnin"|magazine=[[NME]]|last=Aubrey|first=Elizabeth|date=April 29, 2022|access-date=May 6, 2022}}</ref> West uses his "typical pomp" in the first verse, claiming that he's "comin' from the 'Raq, the home of the drillers".<ref>{{cite magazine|url=https://www.rollingstone.com/music/music-album-reviews/future-i-never-liked-you-1343703/|title=Future is a Platinum-Encrusted Antihero on 'I Never Liked You'|magazine=[[Rolling Stone]]|last=Reeves|first=Mosi|date=April 29, 2022|access-date=May 6, 2022}}</ref> In the next line, he seemingly raps about real events that involve his ex-wife, American model [[Kim Kardashian]]: "I'ma buy a home next to your home if I miss you".<ref>{{cite magazine|url=https://www.billboard.com/music/music-news/kanye-west-future-keep-it-burning-kim-kardashian-video-1235064928/|title=Kanye West Seems to Call Out Kim Kardashian on Future's 'Keep It Burnin': 'Your Mouth Is The Issue'|magazine=[[Billboard (magazine)|Billboard]]|last=Dailey|first=Hannah|date=April 29, 2022|access-date=May 6, 2022}}</ref>

==Critical reception==
Robin Murray of ''[[Clash (magazine)|Clash]]'' described West's feature on "the eerie, dark, paranoid" song as "feral" that followed his involvement on fellow American rapper [[Pusha T]]'s fourth studio album, ''[[It's Almost Dry]]'', which was released exactly one week before "Keep It Burnin" and ''I Never Liked You'', concluding that "its a sign that in spite of the wayward headlines you can never write Yeezy off".<ref>{{cite web|url=https://www.clashmusic.com/reviews/future-i-never-liked-you|title=Future – I Never Liked You {{!}} Review|work=[[Clash (magazine)|Clash]]|last=Murray|first=Robin|date=April 29, 2022|access-date=May 6, 2022}}</ref> Michael Di Gennaro of ''[[Exclaim!]]'' felt that the song "find[s] Future dialled in, rapping with the urgency of someone on the come-up as opposed to a superstar more than two decades into their career".<ref>{{cite web|url=https://exclaim.ca/music/article/future_i_never_liked_you_album_review|title=Future Is Determined to Stay on Top on 'I NEVER LIKED YOU'|work=[[Exclaim!]]|last=Di Gennaro|first=Michael|date=May 3, 2022|access-date=May 6, 2022}}</ref> In a negative review, ''[[HipHopDX]]'' music critic Anthony Malone opined that the song "offers one of the better Kanye West performances as of late, but it's flat out boring" and "the Kanye/Future chemistry lacks the same dreamy intensity as it did during the ''[[Honest (Future album)|Honest]]''-era".<ref>{{cite web|url=https://hiphopdx.com/reviews/id.3861/title.future-i-never-liked-you-album-review|title=Review – Future 'I Never Liked You' Is Fan Service Held Back By Dull Beats & Marketed Toxicity|work=[[HipHopDX]]|last=Malone|first=Anthony|date=May 5, 2022|access-date=May 5, 2022}}</ref>

==Music video==
The official music video for "Keep It Burnin", directed by Rick Nyce, premiered alongside the release of the song and ''I Never Liked You'' on April 29, 2022. The video takes place in a darkly-lit place and was shot only in a circular frame.<ref>{{cite web|url=https://www.rollingstone.com/music/music-news/future-i-never-liked-you-keep-it-burnin-kanye-west-video-1344699/|title=Future Previews New LP With 'Keep It Burnin' Video Featuring Kanye West|website=[[Rolling Stone]]|last=Legaspi|first=Althea|date=April 29, 2022|access-date=May 6, 2022}}</ref> Future sports sunglasses, while West covers his entire face in a black mask. The two artists perform the song in an empty warehouse, while they are surrounded by a crew of friends.<ref>{{cite web|url=https://hypebeast.com/2022/4/future-kanye-keep-it-burnin-music-video|title=See Future and Kanye in the new "Keep It Burnin" Music Video|website=Hypebeast|last=Kearns|first=Sarah|date=April 29, 2022|access-date=May 6, 2022}}</ref>

==Credits and personnel==
* [[Future (rapper)|Future]] – lead vocals, songwriting
* [[Kanye West]] – featured vocals, songwriting
* ATL Jacob – production, songwriting
* DB! – uncredited co-production
* Ethan Stevens – mixing
* Joe LaPorta – mastering
* Eric Manco – recording

==Charts==
{| class="wikitable sortable plainrowheaders" style="text-align:center"
|+ Chart performance for "Keep It Burnin"
! scope="col"| Chart (2022)
! scope="col"| Peak<br />position
|-
{{single chart|Canada|33|artist=Future|rowheader=true|access-date=May 10, 2022}}
|-
{{single chart|Billboardglobal200|26|artist=Future|rowheader=true|access-date=May 10, 2022}}
|-
{{single chart|Billboardhot100|15|artist=Future|rowheader=true|access-date=May 9, 2022}}
|-
{{single chart|Billboardrandbhiphop|10|artist=Future|rowheader=true|access-date=May 10, 2022}}
|}

==Release history==
{| class="wikitable plainrowheaders"
|+ Release history for "Keep It Burnin"
! scope="col"| Region
! scope="col"| Date
! scope="col"| Format
! scope="col"| Label
! scope="col"| {{abbr|Ref.|Reference}}
|-
! scope="row" | Italy
| May 6, 2022
| [[Radio airplay]]
| {{hlist|[[Epic Records|Epic]]|[[Freebandz]]}}
| <ref>{{cite web|url=https://www.earone.it/radio_date/search/artist/history/Future/|title=Future|publisher=EarOne|language=it|access-date=May 6, 2022}}</ref>
|}

==References==
{{reflist}}

{{Future (rapper)}}
{{Kanye West songs}}
{{authority control}}

[[Category:2022 singles]]
[[Category:2022 songs]]
[[Category:Epic Records singles]]
[[Category:Future (rapper) songs]]
[[Category:Kanye West songs]]
[[Category:Songs written by Future (rapper)]]
[[Category:Songs written by Kanye West]]

Revision as of 20:50, 17 May 2022

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