[go: nahoru, domu]
Jump to content

Keep It Burnin

Add links
From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by 2600:1700:74c6:e80:f8b3:7855:ae75:6502 (talk) at 20:02, 15 May 2022 (←Removed redirect to I Never Liked You (album)). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

"Keep It Burnin"
Single by Future featuring Kanye West
from the album I Never Liked You
ReleasedMay 6, 2022
Length3:27
Label
Songwriter(s)
Producer(s)ATL Jacob
Future singles chronology
"Wait for U"
(2022) 		"Keep It Burnin"
(2022)
Kanye West singles chronology
"City of Gods"
(2022) 		"Keep It Burnin"
(2022)
Music video
"Keep It Burnin" on YouTube

"Keep It Burnin" is a song by American rapper Future, featuring vocals from fellow American rapper Kanye West. It was sent to Italian radio airplay as the third single from Future's ninth studio album, I Never Liked You, on May 6, 2022. Future and West wrote the song with producer ATL Jacob, while DB! is also an uncredited co-producer.[1]

Composition and lyrics

On "Keep It Burnin", Future and West reflect on their upbringings. On the chorus, West raps: "Cross me so much, I got nails in my hand". Future then raps: "Seen too much violence, done seen too much death / Bodies on bodies, got a gang full of them / Raised by gangsters, prostitutes, and pimps".[2] West uses his "typical pomp" in the first verse, claiming that he's "comin' from the 'Raq, the home of the drillers".[3] In the next line, he seemingly raps about real events that involve his ex-wife, American model Kim Kardashian: "I'ma buy a home next to your home if I miss you".[4]

Critical reception

Robin Murray of Clash described West's feature on "the eerie, dark, paranoid" song as "feral" that followed his involvement on fellow American rapper Pusha T's fourth studio album, It's Almost Dry, which was released exactly one week before "Keep It Burnin" and I Never Liked You, concluding that "its a sign that in spite of the wayward headlines you can never write Yeezy off".[5] Michael Di Gennaro of Exclaim! felt that the song "find[s] Future dialled in, rapping with the urgency of someone on the come-up as opposed to a superstar more than two decades into their career".[6] In a negative review, HipHopDX music critic Anthony Malone opined that the song "offers one of the better Kanye West performances as of late, but it's flat out boring" and "the Kanye/Future chemistry lacks the same dreamy intensity as it did during the Honest-era".[7]

Music video

The official music video for "Keep It Burnin", directed by Rick Nyce, premiered alongside the release of the song and I Never Liked You on April 29, 2022. The video takes place in a darkly-lit place and was shot only in a circular frame.[8] Future sports sunglasses, while West covers his entire face in a black mask. The two artists perform the song in an empty warehouse, while they are surrounded by a crew of friends.[9]

Credits and personnel

  • Future – lead vocals, songwriting
  • Kanye West – featured vocals, songwriting
  • ATL Jacob – production, songwriting
  • DB! – uncredited co-production
  • Ethan Stevens – mixing
  • Joe LaPorta – mastering
  • Eric Manco – recording

Charts

Chart performance for "Keep It Burnin"
Chart (2022) Peak
position
Canada (Canadian Hot 100)[10] 33
Global 200 (Billboard)[11] 26
US Billboard Hot 100[12] 15
US Hot R&B/Hip-Hop Songs (Billboard)[13] 10

Release history

Release history for "Keep It Burnin"
Region Date Format Label Ref.
Italy May 6, 2022 Radio airplay
[14]

References

  1. ^ DB! (April 28, 2022). "I NEVER LIKED YOU ~ @future". Archived from the original on May 4, 2022. Retrieved May 6, 2022 – via Instagram.
  2. ^ Aubrey, Elizabeth (April 29, 2022). "Future releases new video featuring Kanye West, 'Keep It Burnin"". NME. Retrieved May 6, 2022.
  3. ^ Reeves, Mosi (April 29, 2022). "Future is a Platinum-Encrusted Antihero on 'I Never Liked You'". Rolling Stone. Retrieved May 6, 2022.
  4. ^ Dailey, Hannah (April 29, 2022). "Kanye West Seems to Call Out Kim Kardashian on Future's 'Keep It Burnin': 'Your Mouth Is The Issue'". Billboard. Retrieved May 6, 2022.
  5. ^ Murray, Robin (April 29, 2022). "Future – I Never Liked You | Review". Clash. Retrieved May 6, 2022.
  6. ^ Di Gennaro, Michael (May 3, 2022). "Future Is Determined to Stay on Top on 'I NEVER LIKED YOU'". Exclaim!. Retrieved May 6, 2022.
  7. ^ Malone, Anthony (May 5, 2022). "Review – Future 'I Never Liked You' Is Fan Service Held Back By Dull Beats & Marketed Toxicity". HipHopDX. Retrieved May 5, 2022.
  8. ^ Legaspi, Althea (April 29, 2022). "Future Previews New LP With 'Keep It Burnin' Video Featuring Kanye West". Rolling Stone. Retrieved May 6, 2022.
  9. ^ Kearns, Sarah (April 29, 2022). "See Future and Kanye in the new "Keep It Burnin" Music Video". Hypebeast. Retrieved May 6, 2022.
  10. ^ "Future Chart History (Canadian Hot 100)". Billboard. Retrieved May 10, 2022.
  11. ^ "Future Chart History (Global 200)". Billboard. Retrieved May 10, 2022.
  12. ^ "Future Chart History (Hot 100)". Billboard. Retrieved May 9, 2022.
  13. ^ "Future Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved May 10, 2022.
  14. ^ "Future" (in Italian). EarOne. Retrieved May 6, 2022.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Keep_It_Burnin&oldid=1088024324"