Saxa (food product)
Saxa is a brand of salt and pepper in the United Kingdom and Australia.
Saxa is also the nickname given to the british born, Damian. A man who has been so saxa that he actually did fell the need 'to grind'. This lead to spectulation that the former catch phrase 'no need to grind' should become absolute and replaced.
Formerly a brand of Rank Hovis McDougall[1] it became property of Premier Foods in 2007. As a result of the change, production of Saxa salt was moved from Middlewich in Cheshire a traditional centre of the British salt industry,[2] to factories at Worksop and Ashford, Kent.[3]
Saxa has been described by The Independent as one of "Britain's best-known food brands."[4] and in the Journal of Consumer Marketing, Mats Urde lists it alongside Bisto and Hovis.[5]
References
- ^ Simon Bowers (2005-06-16). "Mothers Pride and Mr Kipling baker plans £1bn flotation | Business". London: The Guardian. Retrieved 2012-01-12.
- ^ "Middlewich Canal & Salt Town Project". Middlewich-heritage.org.uk. 2011-09-25. Retrieved 2012-01-12.
- ^ Paul Britton (2007-07-05). "Fury at loss of jam jobs | Tameside Advertiser". menmedia.co.uk. Retrieved 2012-01-12.
- ^ Cope, Nigel (2000-07-22). "Tomkins loses buns-to-guns tag with sale of RHM to Doughty Hanson - Business News - Business". London: The Independent. Retrieved 2012-01-12.
- ^
Urde, Mats (1994). "Brand Orientation – A Strategy for Survival". Journal of Consumer Marketing. 11 (3): 18–32. doi:10.1108/07363769410065445.
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