Simply Beverages

31 March 2006

The Simply Orange Juice Company

File:Simply orange company logo.jpg
Product type	Beverage, fruit juice
Owner	The Coca-Cola Company
Country	United States
Introduced	July 29, 2001 (17 years ago )
Website	simplyorangejuice.com

The Simply Orange Juice Company is a company in Apopka, Florida, that was founded in 2001 and is a brand of The Coca-Cola Company. It makes a number of not-from-concentrate orange juices and other juice drinks and fruit juices that are sold refrigerated in a distinctive clear plastic bottle and green twist top with a large green seal. The bottles have a wide body that starts tapering to a narrow neck at the top of the label.

The company is a major purchaser of Florida oranges for its orange juice, but also imports orange juice from Brazil and Mexico. Simply Orange uses a computer-modeled blending of orange juice sources, intending for the consumer to have a uniform taste year-round.

Company history

The company was founded in 2001 by Minute Maid, launching three varieties of "Simply Orange" in the northeast United States. In 2002, it expanded to the southeast United States. By 2003, the company had national distribution. The three launch varieties of Simply Orange were Original, Original with Calcium and Grove Made. Simply Orange added a fourth variety in 2004: Country Stand with Calcium.

More than orange juice

In 2006, the company expanded the "Simply" line with the launch of Simply Lemonade and Simply Limeade. In August 2007, the Simply Orange Juice Company announced the addition of Simply Grapefruit which began shipping to retailers in mid-September. Simply Orange with Mango and Simply Orange with Pineapple, began shipping to retailers in mid-August 2008. In February 2009, Simply Lemonade with Raspberry began shipping to retailers. In January 2012, Simply Cranberry Cocktail and Simply Lemonade with Mango entered the marketplace. In 2017, the company began shipping Simply Peach and Simply Lemonade with Strawberry. In 2018, the company reduced the size of their 59oz bottles to 52oz citing rising costs as one of the reasons for the change. The company also launched beverages with fewer calories and less sugar in the same year under the Simply Light brand name.

Products

Simply Lemonade (52 fl. oz. bottle)

Available in one or more sizes: 52 oz, 89 oz, and 11.5 oz.

• Simply Orange Pulp Free (100% juice)
• Simply Orange Pulp Free with Calcium + Vitamin D
• Simply Orange High Pulp
• Simply Orange Medium Pulp with Calcium + Vitamin D
• Simply Orange Low Acid
• Simply Orange with Mango
• Simply Orange with Pineapple
• Simply Orange with Banana
• Simply Orange with Tangerine
• Simply Lemonade (11% lemon juice)
• Simply Lemonade with Raspberry
• Simply Lemonade with Mango
• Simply Lemonade with Blueberry
• Simply Limeade (12% lime juice)
• Simply Grapefruit (100% juice)
• Simply Apple (100% juice)
• Simply Cranberry Cocktail (27% cranberry juice)
• Simply Fruit Punch (pineapple, cherry, and cranberry, 15% juice)
• Simply Tropical (pineapple, mango, lemon, 15% juice)
• Simply Mixed Berry (cranberry, strawberry, blueberry and raspberry, 10% juice)
• Simply Peach
• Simply Lemonade with Strawberry
• Simply Light Orange
• Simply Light Lemonade

Advertising

Since 2002, actor Donald Sutherland has been the voice-over spokesman for the Simply brand of juices and juice drinks, in a series of popular television commercials.

External links

• Simply Orange Company Website
• The Coca-Cola Company