Tamara Mellon

Tamara Mellon is the President and Founder of a line of designer shoes, Jimmy Choo.

Mellon was born in Winkfield in Berkshire, on 7 July 1967, the daughter of Tom Yeardye, a successful entrepreneur and Ann (Davis) Yeardye, a former Chanel model. She was educated in Berkshire, England, Beverly Hills and Switzerland and began her career at Phyllis Walters Public Relations, Mirabella, and followed as accessories editor for British Vogue in 1990.

Recognizing the potential for development of high-end designer accessories, Mellon approached bespoke shoe-maker Mr Jimmy Choo with the idea of launching a ready-to-wear shoe company. As founder of the Jimmy Choo Company, Tamara secured funding for the creation of her business, and sourced factories in Italy. In addition, she set up an office in Italy to handle production, quality control and shipping. By 2001, Jimmy Choo had over 100 wholesale clients including Saks Fifth Avenue, Bergdorf Goodman, Harrods and Harvey Nichols and the collections accounted for over 50% of the production of several of these factories.

The design collaboration between Tamara and creative director, Sandra Choi led to an immediate demand from other top stores. The Motcombe Street store was followed by stores in New York, Las Vegas and Beverly Hills. In April 2001, the expansion of Jimmy Choo took a step forward with the announcement of a new partnership with Equinox Luxury Holdings Ltd. Acquiring Mr Choo’s share of the ready to wear business; Equinox’s Chief Executive Robert Bensoussan became CEO of Jimmy Choo. This transaction enabled Jimmy Choo to achieve outstanding results, with the introduction of handbag and small leather goods collections. In November 2004, with the company valued at £101 million, Hicks Muse announced the majority acquisition of Jimmy Choo — yet another significant move for the future development of the company.

Jimmy Choo shoes have been sung about by starlets such as Beyoncé Knowles and the shoes are well-known as the shoes of choice for Hollywood red carpet events.

From the first boutique opened in London’s Knightsbridge in 1996, Jimmy Choo now has a total of 39 stores including London (Sloane Street & New Bond Street), New York, Beverly Hills, Miami, Dallas, Moscow, Milan and Hong Kong and is distributed by select stores worldwide. The brand continues to have stong ambitions and plans to open a total of 50 stores worldwide by 2008. In 2007, Mellon made another appearance on the Sunday Times Rich List where she is ranked as the 751st richest person in the World with an estimated wealth of £99 million. She is also ranked as the 64th richest woman in Britain.

In May 2000 she married Matthew Mellon II, an heir to the Mellon family fortune, with whom she had one daughter, Araminta. The couple divorced in 2005. She currently resides in Chelsea.

References

• Freeman, Hadley. "The Guardian profile: Tamara Mellon", The Guardian, 5 November 2004
• BBC news