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CrowdOptic
IndustrySoftware Development/Smartphones
Founded2010
HeadquartersSan Francisco, California
Key people
Jon Fisher, Jeff Broderick, Doug Van Blaricom and Alex Malinovsky
ProductsCrowdOptic
Websitehttp://www.crowdoptic.com/

[1]

CrowdOptic is a company that provides a software platform to gather, analyze, and interpret metadata from Smartphones to determine the focal point of attention of a crowd.[2] Jon Fisher is the company’s CEO.[3] It is based in San Francisco.[4][5]

History

Jon Fisher, Jeff Broderick, Doug Van Blaricom and Alex Malinovsky founded CrowdOptic in 2010.[6] The company first developed an application for Smartphones that allowed users to join in live discussions and access information about events based on their geographic location when taking pictures.Cite error: The <ref> tag has too many names (see the help page).[7]

In 2011, CrowdOptic received $1 million during its Series A funding from angel investors and one of the company’s clients.[4]

In April of 2012, the company raised an additional $500,000 in funding; it announced additional funding in the same amount in October of 2012.[5][8]

In January of 2012, Fisher invested $500,000 in the company.[8]

Concept and Technology

CrowdOptic uses mathematical triangulation to calculate where people point their Smartphones to take pictures, which can indicate activity hotspots, or the point of focus of a crowd.[7][3] The company created an algorithm that uses GPS signals to calculate where and when people take pictures, and what they are photographing.[3][9] The metadata, which includes GPS position, compass heading and time stamps, is gathered from photos uploaded to social media websites.[7] The algorithms and triangulation techniques are applied to the metadata from CrowdOptic’s platform to determine a significance value for the objects in the photograph.[7] Based this data that CrowdOptic collects, the company’s software platform can engage users looking at the same object in live discussion, suggest contextual applications, and curate social media content relevant to the user’s interest or location.[3] CrowdOptic’s technology can follow and analyze data in real-time.[10]

This augmented reality technology has been used predominately at sporting events, concerts, cultural events held in stadiums, or other mass-interest events.[6][10] For example, CrowdOptic’s technology was used during the London Olympics and Hurricane Sandy to determine the most commonly photographed objects, and where novice photographers were taking their pictures.[10] It has also been used to monitor breaking news events, political campaigns, and company conferences.[7]

Crowdsourcing similar to that of CrowdOptic was used to gather information about the bombings during the Boston marathon in April of 2013.[11][12] Although CrowdOptic was not directly involved in the analysis of the crowdsourced data supplied to Boston authorities, journalists suggest that CrowdOptic technology could change how law enforcement collects and analyzes surveillance information.[11][12][13]

CrowdOptic has partnered with companies including Moon Express, Yahoo! ConnectedTV, and the Location Based Marketing Association (LBMA).[4][14]

Awards and Recognition

In 2011, CrowdOptic was awarded the Frost & Sullivan New Product Innovation Award.[13]

In 2012, CrowdOptic was named one of Gartner’s “Cool Vendors” in Context-Aware Computing.[15]

See Also

Jon Fisher

Official Company website

References

  1. ^ {{cite web}}: Empty citation (help)
  2. ^ Ludovic Privat (March 19, 2013). "CrowdOptic: Analyzing Where People Point Their Smartphone". GPS Business News. Retrieved April 24, 2013.
  3. ^ a b c d Deborah Stambler (April 18, 2013). "Bold Vision: Jon Fisher of CrowdOptic". The Huffington Post. Retrieved April 24, 2013.
  4. ^ a b c Julie Klein (April 21, 2011). "Deals & More: CrowdOptic gets $1M to track moving objects". Venture Beat. Retrieved April 24, 2013.
  5. ^ a b "CrowdOptic Raises $500K in Funding". FinSMEs. October 15, 2012. Retrieved April 24, 2013.
  6. ^ a b Jami Oetting (August 16, 2012). "Tech Profile: CrowdOptic". The Agency Post. Retrieved April 24, 2013.
  7. ^ a b c d e Riley McDermid (November 17, 2010). "Looking for perfect event pic? CrowdOptic says: Look no further". Venture Beat. Retrieved April 24, 2013.
  8. ^ a b "Mobile Social Startup CrowdOptic Raises Another $500K, Plans Consumer Launch". TechCrunch. April 12th, 2012. Retrieved April 24, 2013. {{cite web}}: Check date values in: |date= (help)
  9. ^ Kathleen Goolsby (April 11, 2013). "CrowdOptic's Jon Fisher Warns Software Startup CEOs: Buck the Trends". Sand Hill. Retrieved April 24, 2013.
  10. ^ a b c Matt Marshall (December 8, 2012). "How Crowdoptic's big data technology reveals the world's most popular photo objects". Venture Beat. Retrieved April 24, 2013.
  11. ^ a b Marv Dumon (April 20, 2013). "http://www.business2community.com/trends-news/boston-uses-crowdsourcing-to-capture-bombing-suspect-0471102". Business 2 Community. Retrieved April 24, 2013. {{cite web}}: External link in |title= (help)
  12. ^ a b Lana Bandoim (April 20, 2013). "The Role of Crowdsourcing Technology as Evidence". Technorati. Retrieved April 24, 2013.
  13. ^ a b "New Product Innovation Award - Augmented Reality Applications Global, 2011". CrowdOptic. Retrieved April 24, 2013.
  14. ^ "CrowdOptic And LBMA Announce Research Partnership To Advance Focus-Aware Mobility". The Street. April 8, 2013. Retrieved April 24, 2013.
  15. ^ "Leading Analyst Firm Names CrowdOptic a Cool Vendor in Context Aware Computing". CrowdOptic. Retrieved April 24, 2013.

Category:Companies established in 2010 Category:Companies based in San Francisco, California Category:Technology companies Category:Smartphone technology

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