User:Sublimeharmony/sandbox11
| Industry | Social Media |
|---|---|
| Founded | 2009 |
Key people | Marissa Evans, Simon Holroyd and Matt Varghese |
| Products | Go Try It On |
| Website | http://www.gotryiton.com |
Go Try It On is a web-based social media company that designs and produces mobile applications for fashion.[2] The company’s iOS app allows users to upload photos of their outfit and ask the community for opinions and feedback.[3]
Go Try It On has been featured in ABC News, BusinessInsider, InStyle, and TechCrunch.[4][5][6][3] The company has won several awards, including the Microsoft Biz Spark’s Accelerator Competition Finalist.[7]
History
Go Try It On was founded in 2009 by Marissa Evans, a graduate from Harvard Business School. (BI3) After forming her startup team of CTO Simon Holroyd and Art Director Matt Varghese, the company began website and software development. The company received its first publicity at South by Southwest. (BI4) Following this demonstration, the company officially launched its app in 2010.(GT2) Go Try It On has developed partnerships with fashion companies to improve content for their app. Fashion brands such as Barneys New York, Sephora, and Rebecca Minkoff feature their latest clothing on the application, and users can browse through the catalog and add items they would like to try on. (TC2)
Products
Go Try It On released its iOS application in 2010, which introduced the ability for users to obtain community feedback on their fashion choices. (TC2) Later updates improved the app by adding functions similar to Instagram as well as a camera timer. (TC2) In 2011, the company raised $3 million from Index Ventures and SPA investments to fund the startup of a professional style network which will allow clothing brands to suggest items which match the user’s outfit. (BI2)(TC1) The style network will also be designed to provide users with a personalized style-set that recommends clothing based on previous choices. (TC1) In April 2013, the company launched an app called OOTD, which stands for “Outfit of the Day.” (TOO) The app allows users to vote on their favorite outfit on Instragram. (TOO)
References
- ^
{{cite web}}: Empty citation (help) - ^ "Recent Press". Go Try It On. Retrieved April 25, 2013.
- ^ a b "Download This App: Go Try It On". InStyle. August 12, 2012. Retrieved April 25, 2013.
- ^ Leena Rao (August 12, 2011). "Go Try It On Raises $3M, Brings Gap And Sephora Personal Stylists To The Masses". Technorati. Retrieved April 25, 2013.
- ^ Alyson Shontell (July 14, 2010). "How To Quit Your Job At 26 And Start A Web Company With No Money And No Tech Experience". Business Insider. Retrieved April 25, 2013.
- ^ May 25, 2010 (May 25, 2010). "How Do You Look? Web Site Gets You Wardrobe Advice From Strangers". ABC News. Retrieved April 25, 2013.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ "Startup "Go Try It On" Makes Sure You Look Damn Good". Under 30 CEO. April 8, 2010. Retrieved April 25, 2013.