User:Sublimeharmony/sandbox11
| Industry | Health and Fitness Products |
|---|---|
| Founded | 2005 |
| Headquarters | Los Angeles, California |
Key people | Blake Mallen, Ryan Blair, and Miamian Nick Sarnicola |
| Products | Vi 90-Day Challenge |
| Parent | Blyth, Inc. |
| Website | http://www.visalus.co |
ViSalus is a health and fitness products company that sells weight-management products, energy drinks, and nutritional supplements.[1][2] The company is headquartered in Los Angeles, CA and Troy, MI and is majority-owned by Blyth, Inc.[3][2] ViSalus’ Chief Marketing Officer is Blake Mallen and Ryan Blair is the Chief Executive Officer.[4][3]
History
In 2005, Blake Mallen, Ryan Blair, and Miamian Nick Sarnicola founded ViSalus.[1][3] In 2008, Blyth, Inc. purchased a stake in the company and increased its ownership to almost seventy-five percent.[1] In 2013, the company expanded to the United Kingdom, with an office in Guilford. (BMM) Ros Simmons was appointed as Managing Director of ViSalus for the United Kingdom.[4]
Product
ViSalus is best known for its Vi 90-Day Challenge, a health challenge for customers.[1][4][2] ViSalus also markets products including NEURO, Vi-Net, Vi-Net Mobile, and Vi-Shape Nutritional Shake Mix.[2] The company sells its products in the United States, Canada, and the United Kingdom.[1][3] ViSalus uses direct marketing and employs 92,000 promoters.[2][1] In 2012, the Miami Herald reported that Hulk Hogan and Alfonso Ribeiro endorsed ViSalus products.[1]
Awards and Recognition
- In 2013, ViSalus won a Silver Telly award in the Branded Content- Promotional Branding category for its “Vi-Anthem” video.[3]
- In 2010, DSN Global awarded Visalus CEO Ryan Blair its DSN Global Turnaround Award.[5]
External Links
- ^ a b c d e f g David J. Neal And Hannah Sampson (July 16, 2012). "ViSalus marries 'Biggest Loser' with new-age Mary Kay to gain fans". The Miami Herald. Retrieved June 2,2013.
{{cite web}}: Check date values in:|accessdate=(help) - ^ a b c d e "ViSalus". CrunchBase. Retrieved June 2,2013.
{{cite web}}: Check date values in:|accessdate=(help) - ^ a b c d e "ViSalus Wins Prestigious Silver Telly Award for "Vi-Anthem" Video". PR Newswire. Retrieved June 2, 2013.
- ^ a b c "ViSalus Launches in the United Kingdom". Business Matters. April 24, 2013. Retrieved June 2,2013.
{{cite web}}: Check date values in:|accessdate=(help) - ^ Dan Schawbel (August 8, 2011). "Entrepreneurship: Nothing to Lose and Everything to Gain". Forbes. Retrieved June 2,2013.
{{cite web}}: Check date values in:|accessdate=(help)