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Bizible
IndustryMarketing analytics
Founded2011
HeadquartersSeattle, Washington
Key people
Aaron Bird, Peter Thompson
ProductsBizible Marketing Analytics
Websitehttp://www.bizible.com

Bizible is a marketing analytics company based in Seattle that specializes in tracking and addressing advertising inefficiencies in local and offline businesses.[1][2] Bizible is a 2012 graduate of the TechStars startup incubator program, and is best known for providing businesses with the ability to track and estimate the amount of revenue created by specific keywords and advertising/marketing efforts.[1] Aaron Bird is the company’s current CEO.[3][4]

History

Bizible was created in 2011 by Aaron Bird and current CTO Peter Thompson, both former members of Microsoft’s Bing Advertising Group.[3][1][5][6][7] In 2012, the company was accepted into the TechStars startup incubator program, and graduated later that year.[1]

In November 2012, Bizible received $1.7 million through a joint investment from Madrona Venture Group and MHS Capital, bringing total investment in the company to just over $2 million.[5][1] Len Jordan, an investor with Madrona Venture Group, currently serves on Bizible’s Board of Directors.[1]

Product

Bizible’s focus is on local businesses and service providers that utilize online advertising but have no way of tracking or estimating the effectiveness of their advertising efforts.[3] The company analyzes and estimates revenue generation from specific marketing efforts, review sites, search engines, social media sites, and search terms.[2][5] Bizible states that it can track revenue creation to the point where the return-per-dollar of single keywords or search terms can be calculated. (PRW)[1]

The platform developed by Bizible makes it possible for offline businesses to track their users from the time they first notice an advertising measure, to their offline contact with the business, and through to their purchase.[8] Bizable’s clients can identify where advertising money is being spent effectively and where it is being wasted, and they can track which advertising measures are effective once the customer is physically present.[1]

Bizible offers an application called Bizible Marketing Analytics.[9] This application is aimed at marketing and sales teams, and reports actual dollars created from advertising.[9] The platform can integrate data from Google Adwords with Salesforce, a customer relationship management (CRM) software.[10] Bizible also releases studies and analyses of keyword effectiveness. These are reviewed by journals and industry professionals, and demonstrate Bizible’s research methodology and approach to marketing efficiency analysis.[11]

(Official website)

References

  1. ^ a b c d e f g h John Cook (November 26, 2012). "TechStars grad Bizible lands $1.7M to help businesses measure whether ads work". GeekWire. Retrieved July 9, 2010.
  2. ^ a b John Cook (August 10, 2012). "Meet the startups that just got accepted into TechStars Seattle". GeekWire. Retrieved July 9, 2010.
  3. ^ a b c Aaron Bird (November 26, 2012). "Bizible Series A Funding Announcement". Bizible. Retrieved July 9, 2010.
  4. ^ Chris Crum (March 19, 2012). "Google Local Ranking Factors Listed By New Bizible Study". WebProNews. Retrieved July 9, 2010.
  5. ^ a b c Benjamin Romano (November 30, 2012). "Seattle Roundup: TechStars' Bizible, Amazon, Conductiv, CENTRI, Avvo". Xconomy. Retrieved July 9, 2010.
  6. ^ Curt Woodward (August 10, 2012). "TechStars Seattle: The Early Word on the Lucky Few". Xconomy. Retrieved July 9, 2010.
  7. ^ "Bizible". CrunchBase. Retrieved July 9, 2010.
  8. ^ "Bizible Raises Series A Financing, led by Madrona Venture Group". PRWeb. November 26, 2012. Retrieved July 9, 2010.
  9. ^ a b "Bizible Marketing Analytics's Google Adwords Integration For Salesforce". Demand Gen Report. April 19, 2013. Retrieved July 9, 2010.
  10. ^ Christina Farr (May 20, 2013). "Salesforce: The cloud is not an 'all or nothing game' for health care". VentureBeat. Retrieved July 9, 2010.
  11. ^ Andrew Shotland (March 19, 2012). "Google Places Ranking Factors – The PhD Version". Search Engine Land. Retrieved July 9, 2010.
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