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World Business Review

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World Business Review
Created byMMP (USA) Inc
StarringCaspar Weinberger
(1996–2000)
Alexander Haig
(2000–2006)
Norman Schwarzkopf
(2006–present)
Country of originUSA
No. of episodes700 (airs weekly)
Production
Running time27 minutes
Original release
NetworkAmerican Public Television
ReleaseSeptember 5, 1996 –
present

World Business Review is an American television infomercial[1][2] series that has been criticized for attempting to appear as a bona fide independent news program.[3] The show typically features "executives of mostly little-known companies" talking about their products and services.[4] The infomercial series purchases airtime in North America.[5] The infomercial is formatted as a panel discussion in combination with segments about specific companies and their solutions. Supporting material and commentary is "provided" by leading industry experts from companies that have paid to participate in the program. The series has aired more than one thousand episodes and more than 4,000 interviews.

History

World Business Review first aired Thursday evening September 5, 1996 on Philadelphia, PA's public television station WYBE.

  • That first episode, #301, was hosted by Caspar Weinberger, Chairman of Forbes magazine and Secretary of Defense during President Ronald Reagan’s administration. These earliest episodes were co-hosted by David Hazinski, former correspondent for NBC Nightly News with Tom Brokaw.
  • Because of the subscriber nature of local public television stations, local presentation of the World Business Review is scheduled by individual stations and air times would vary by market. By December 4, 1996, initial broadcasts of that first episode had reached 42,491,400 potential households in eighteen markets including New York, Chicago, Washington DC, Miami and as part of Knowledge TV, a part of Jones Intercable.
  • In January 1998, episode #420 heralded the first On Location Special of World Business Review. This format consists entirely of field reports shot onsite around the country. This format allowed a more visually impactful program and ultimately led to the formation of a dedicated group of On Location episodes beginning in July 2001.
  • In 1999, Health Journal Television was launched dedicated to examining solutions and technologies in the medical and health care industries.
  • May and June 2000, World Business Review episode 711B marked the first major transition in Host duties as Alexander M. Haig Secretary of State for Reagan 1980 to 1981) assumes the post of Moderator from the retiring Caspar Weinberger.
  • In November 2001, the World Business Review studio moved to a South Florida affiliate of NBC where between 5 and ten episodes were taped. At the beginning of 2002, taping was moved again to WXEL in Boynton Beach, Florida.
  • In 2003, airing times nationwide were consolidated into one consistent slot coast to coast. This was accomplished with the move from public television to CNBC as paid programming. The program airs without commercial interruption, allowing the shows producers to maintain editorial control of both topics and content.
  • During the autumn of 2006, while hosts transitioned from Haig to Schwarzkopf, the studio was moved temporarily to accommodate both the new and tenured hosts schedules during the overlap of taping.

Hosts and production

H. Norman Schwarzkopf

Industry Experts

Presidents of a number of industry associations have been appeared as co-hosts in broadcasts throughout the years, including:

  • Vinton Cerf, Co-Developer of the TCP/IP internet protocol
  • Daniel T. Miklovic, Vice President, Gartner G2 Division
  • Matthew J. Flanigan, President, Telecommunications Industry Association (TIA)
  • Harris Miller President, Information Technology Association of America (ITAA)
  • Wayne Adams, Chair, Storage Networking Industry Association (SNIA)
  • &Bruce Aitken, Homeland Security Industries Association (HSIA)
  • Dr. Eugene Arthurs, The International Society for Optical Engineering (SPIE)
  • Dr. Gerald W. Cockrell, Professor, School of Technology, Indiana State University
  • Rhett B. Dawson, President, Information Technology Industry Council (ITI) (formerly CBEMA)
  • Nelson E. Fabian, Executive Director, National Environmental Health Association (NEHA)
  • John P. Gardner, Jr.,Co-Author and Speaker Chicken Soup for the Entrepreneurial Soul
  • Bob Gill, President, Product Development and Management Association (PDMA)
  • Fred Johnson, President, Credit Union Executives Society (CUES)
  • Jay Kitchen, President, Personal Communications Industry Association (PCIA)
  • William Lempesis, Executive Director, Video Electronics Standards Association (VESA)
  • Dave McCurdy, President, Electronic Industries Alliance (EIA)
  • Bruce J Parker, President, Environmental Industry Associations (EIA)
  • Dr. Michael Pregmon, President of the Quality Assurance Institute (QAI)
  • Neil D. Schuster, President, Intelligent Transportation Society of America (ITSA)
  • Robert L. Greene, President, Investment Company Institute ICI0 (formerly NAIC)
  • David F. Henault, CEO, Association for Services Management International (AFSMI)
  • Susan P. Kezios, President, American Franchisee Association (AFA)
  • Wallace Read, former President, Institute of Electrical and Electronics Engineers (IEEE)
  • Max E. Rumbaugh, Jr.,Vice President, Society of Automotive Engineers (SAE)
  • Peter S. Tippett, President, National Computer Security Association (NCSA)
  • Thomas E. Wheeler, President, Cellular Telecommunications & Internet Association (CTIA)
  • Richard Palmieri, President Commercial Finance Association (CFA)
  • Kurt Yeager, President Electric Power Research Institute (EPRI)
  • In 2000, World Business Review welcomed its second host, General Alexander M. Haig. Haig’s tenure as host is unmatched; hosting more than one thousand episodes during the taping period November 2000 to November 2006, from episodes #711B to at least #1818. His relationship with World Business Review continued after his departure as host of the original program as he then hosted the newly created 21st Century Business program until his death in 2010.
File:Alexander Haig.jpg
Alexander M. Haig
  • In September 1996, World Business Review introduced its first host, Caspar Weinberger. Weinberger hosted World Business Review between 1996 and 2000, from episodes #301 to #711A.
Caspar Weinberger

The series is directed by Alan Levy. Beginning in 1979, his creative eye and writing style have been seen on NBC and PBS and a variety of other media. His expertise includes film, video, working in live multi camera television and single camera documentaries. His career spans television commercials, entertainment specials, documentaries, educational films, marketing videos, and public affairs television. He has received six Emmy Awards, twenty Telly Awards and an award from the International Film and Television Festivals of New York.

Costs and criticism

In the 1990s the "underwriting" fee for appearing as a guest on the show was about $38,000-$50,000.[6] Some programmers, like that of KCRB dropped it after describing it "as a total puff piece". Among te former guests, some were happy with the package finding it "comparable to the cost of several ads in trade publications", while others were unhappy that their material was broadcasted with little professional editing.[4]

Awards

Among the awards for excellence in infomercial programming, the series has won two Telly Award in the TV or cable Programming - Information category:

  • 4 Telly First Place awards Category: TV or Cable – Information
  • 17 Telly Finalist awards Category: TV or Cable - Information

It also won some Aegis Awards, which are technical film editing and production awards.

  • 2 Aegis awards Category: Documentary
  • 6 Aegis Finalist awards Category: Documentary Promotional/Sales

In total, the program has earned no less than 29 awards.

References

  1. ^ http://www.wbrtv.com/disclaimer/disclaimer.html
  2. ^ http://www.infomercial-hell.com/blog/2008/02/02/how-low-the-mighty-have-fallen-hugh-downs-and-al-haig-do-infomercials/
  3. ^ http://www.onthemedia.org/transcripts/2002/02/23/01
  4. ^ a b Steve Behrens, Haig’s chats with executives seen as ‘30-minute commercial’, Current, Feb. 25, 2002
  5. ^ http://www.wbrtv.com/
  6. ^ Clara Jeffery, Caspar the Friendly Host, Mother Jones, May-Jun 1997, p. 17
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