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Yorgo Tloupas

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Yorgo Tloupas
Yorgo Tloupas in Paris
Born (1974-12-18) December 18, 1974 (age 49)
Paris
NationalityFrench-Greek
EducationESAG, Penninghen Paris
Occupation(s)creative director, entrepreneur
Known forYorgo&Co. studio, blackcrows ski

Yorgo Tloupas (born 18 December 1974) is an awarded[1][2][3][4] French graphic designer and creative director, specialised in logo and typeface design and magazine art direction.[5][6][7]

Biography

Yorgo Tloupas was born in Paris on the 18 December 1974. He is the son of the Greek sculptor Philolaos[8] and of an Italian-French art teacher. Tloupas grew up in the Chevreuse Valley, in the house-studio built by his father.[9] Avid sportsman since his childhood, Tloupas says that skateboard shaped his aesthetic sensibility and visual literacy, while snowboard was the springboard for his entire professional career: in 1996, freshly graduated from ESAG Penninghen, he sold his final art school project, a logo and a range of snowboards, to Rossignol. [10][11][12]

His graphic design studio Yorgo&Co, founded in Paris in 2011 works with luxury, art, fashion, sports, media and automotive brands such as Artcurial[13], Cartier[14], Diptyque[15], Hermès[16], Hôtel de Crillon[17][18], Lacoste, Louis Vuitton[14], Loro Piana, Martell[19][20], Omega[21] and Swatch[22], among many others.

Yorgo Tloupas is involved in blackcrows skis from the start, he helps the brands grow, both as a shareholder and as design director.[23] The blackcrows 2017-2018 ski range is part of the permanent collection of the Musée des Arts Décoratifs in Paris.[24]

He teaches logo design at ESAG Penninghen, IFM, ECAL as well as SciencesPo Paris, and holds conferences and talks worldwide[25][26][6]. In 2018 he has held a TEDxSciencesPo talk on (re)branding[27].

Work

Magazines & books

Yorgo Tloupas has launched and successfully art-directed multiple lifestyle & cultural magazines. He art directed Crash.[28][29][30] and Magazine[31] between 1999 and 2000. In London, in 2001, he founded, along with John Rankin and Daniel Alexander Ross (Dazed & Confused founders), Intersection magazine.[32] Back in Paris he art directed the French edition of GQ [33] in 2010 and Libération's magazine Next [34] in 2015. Two years later, Beaux Arts magazine, a prominent French art review, was re-designed by Yorgo's Parisian studio.[35] In 2013 he launched the French edition of one of Condé Nast's most iconic titles, Vanity Fair, and art directed the magazine till 2021.[5] He is currently the artistic director of the French cultural magazine Les Inrockutibles.[36]

Yorgo's Parisian studio, Yorgo&Co., has also designed several brand magazines: the first issue of Louis Vuitton's LV the Book, published in 11 different languages (2014)[37], the Loro Piana Journal (2016-2018)[38], also published in multiple languages, Villebrequin's Splash almanac (2021)[39] and Audemars Piquet's Stories (2021). The studio is also in charge of the design of Cartier's magazine, 365 a year of Cartier (since 2019),[40] and of the graphic art direction of several books for Omega[21], Google ATAP[41][42], Just an Idea books [43], Lafayette Anticipations, Kamel Mennour.

Visual Identities

Yorgo Tloupas is the author of the famous ski brand black crows visual identity (2006). His Paris-based studio, Yorgo&Co, is worldwide known for the design and the redesign of several brand logos. The studio designed, signage, way-finding, venue’s logos for the reopening, in 2016, of the Rosewood Hôtel de Crillon in Paris[18][17]and for the French auction house Artcurial. In 2017 Ricard introduced a new identity designed by Yorgo&Co.[44], as well as the oldest brands of cognac in the world, Martell, that had its logo redesigned by Yorgo Tloupas's team that same year.[20] In 2017 the has just studio signed the new visual identity of the Gaité Lyrique, a Parisian creative and cultural centre that promotes culture under the prism of digital innovation[45].The logo of Les Inrockutibles was redone, in 2021, to mark the release of the monthly magazine edition art directed by Yorgo Tloupas.

Typography

Yorgo Tloupas has often collaborated with renowned type designers and type foundries: with (Jean-François Porchez, Commercial type, Production type)[46][5][47]. Since 2017 all custom fonts are designed by Yorgo&Co. in-house team.[48] The first in-house font designed was, La Gaité Rounded [49], for the Gaité Lyrique, a digital arts and modern music centre in Paris. In 2019, Exposition, a Sans Serif typeface was designed for Patrick Seguin art gallery in Paris.[50] In 2020 Yorgo&Co. produced two typefaces - Cartier Brilliant Cut and Cartier Fancy Cut - for the jewellery manufacturer and watchmaker Cartier[40].

  • Gaîté Rounded typeface by Yorgo&Co. studio, 2017
    Gaîté Rounded typeface by Yorgo&Co. studio, 2017

Awards

2020, DNA Paris Design Awards, category typography[51]

2019, A' Design Award, category branding[52]

2019, DNA Paris Design Awards, category Editorial[53]

2018, MET Penninghen, Artistic direction[54]

2009, D&AD, Wood pencil, Magazine & Newspaper Design[3]

2007, D&AD, Wood pencil, Art direction[4]

2005, PPA Independent Publishers Awards, Designer of the year[2]

Bibliography

  • The Drawer . Revue de dessin, vol.18, 2020, The Drawer Paris, ISBN 2955992755
  • Victionary (2019) Material Matters 01: Wood: Creative interpretations of common materials, Published by Victionary, China, ISBN 9789887903314

2019 A' Design Award & Competition: winner designs 2018-2019, Award winning communication design, Designer Press, ISBN 9788897977292 2017 Music Video After MTV: Audiovisual Studies, New Media, and Popular Music, Mathias Bonde Korsgaard, Taylor & Francis Ltd, United Kingdom, ISBN 10113867060X 2016 Back Cover N. 7, B42, Paris ISBN 9782917855638 2015 De Paris Yearbook MMXV. DPY editions, ISBN 9782955599235 2015 Graphisme en France 2015 : Toute la scène française du design graphique, Centre national des arts plastiques, ISSN 12862584 2014 Étapes : 221: Design graphique & Culture visuelle, Éditions Étapes France, ISBN-13 : 979-1092227116 2011 Une saison graphique 2011, Groupe de recherche EDGAR, ISBN 9791090287013 2011 Cars Now!, Daniel Alexander Ross, Yorgo Tloupas, Tashen, ISBN 3836519844 2009 Les cahiers du Musée national d'art moderne automne 2009, Centre Pompidou, ISBN 9782844264275 2009 This is the End: Cover Art by, Volume 5, Alexis Bernier, Adrian Shaughnessy, Yorgo Tloupas, JRP/Ringier, ISBN 9783037640111 2009 Tokyo graphic passport. A magazine creation and book store excursion, +81 Voyage Tokyo Graphic Passport ISBN 9784309908489 2008 Apartamento Magazine issue #2, Autumn/Winter 2008, ISBN 9772013019003 2008 Postcard, FL@33, Laurence King Publishing, ISBN 1856695697 2007 The Packaging and Design Templates Sourcebook : Creative Packaging Solutions for Outstanding Design, Luke Erriot, Rotovision ed., ISBN 978-2940361731 2007 La force de l'art : le catalogue, Volume 1, Réunion des musées nationaux, ISBN 9782711853465 2007 Printwork. Capture the best publication and promotion, Victionary workshop limited, ISBN 9789889822897 2007 The 10 influential creators for magazine design, CAP / PIE Books, ISBN 9784894446403 1999 Eye: The International Review of Graphic Design, Volume 9, Issues 33-36, Wordsearch, Limited



References

  1. ^ Competition, A' Design Award &. "Black Crows Brand Identity by Yorgo Tloupas". competition.adesignaward.com. Retrieved 2021-09-27.
  2. ^ a b "Think Publishing scoops Indie prize". www.campaignlive.co.uk. Retrieved 2021-09-27.
  3. ^ a b "Intersection Magazine | Intersection Magazine | Intersection Magazine | D&AD Awards 2007 Pencil Winner | Entire Magazines | D&AD". www.dandad.org. Retrieved 2021-09-27.
  4. ^ a b "DVNO | Because Music | Because Music | D&AD Awards 2009 Pencil Winner | Art Direction | D&AD". www.dandad.org. Retrieved 2021-09-27.
  5. ^ a b c Karnis, Loukas (21 May 2019). "Never Assume! Yorgo Tloupas on his evolution of a centennial classic, Vanity Fair France". Typeroom. Retrieved 16 September 2021.{{cite web}}: CS1 maint: url-status (link)
  6. ^ a b Tloupas, Yorgo. My internet (Speech). Paroles contemporaines (in French). Centre Pompidou, Paris, France. Retrieved 30 August 2021.
  7. ^ "MR Yorgo Tloupas". Mr Porter. Retrieved 30 August 2021.
  8. ^ "Yorgo Tloupas, enlumineur spatio temporel" [Yorgo Tloupas, space-time illuminator.] (PDF). Ernest (14): 37–43. 2014. Retrieved 26 August 2021.
  9. ^ Région Ile-de-France - Inventaire général du patrimoine culturel. "Maison-atelier du sculpteur Philolaos". Retrieved 24 August 2021.
  10. ^ "Artist series. Yorgo Tloupas". Evo.com. Retrieved 25 August 2021.
  11. ^ Masson, Géraldyne (Summer 2013). "Yorgo Tloupas". Steel magazine. No. 5. pp. 26–31.
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  13. ^ "Le nouvelle identité visuelle d'Artcurial signée Yorgo Tloupas". étapes: (in French). 2016-05-03. Retrieved 2021-09-27.{{cite web}}: CS1 maint: extra punctuation (link)
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  15. ^ "diptyque Paris - Presse". presse.diptyqueparis.com. Retrieved 2021-09-27.
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  19. ^ Staff. "Design Lust | The Bike Flask by Yorgo Tloupas and Martell". Acquire. Retrieved 2021-09-27.
  20. ^ a b Vit, Armin (6 December 2017). "New Logo, Identity, and Packaging for Martell by Yorgo & Co. A Swift Change". BrandNew. Retrieved 16 September 2021.{{cite web}}: CS1 maint: url-status (link)
  21. ^ a b "From Seamaster to Seamaster. The first 70 years, Winner in Graphic Design/Editorial". dna.paris. Retrieved 2021-09-27.
  22. ^ Newsroom (2021-09-10). "Συλλεκτικό ρολόι της Swatch για τα 200 χρόνια της Ελληνικής Επανάστασης". CNN.gr (in Greek). Retrieved 2021-09-27.
  23. ^ the black crows, episode 2. Yorgo Tloupas, retrieved 2021-09-27
  24. ^ "Musée des Arts Décoratifs, Paris, design collections". Retrieved 24 August 2021.
  25. ^ 2009, Yorgo Tloupas at Tokyo Graphic Passport, retrieved 2021-09-25
  26. ^ "ECAL - EVENEMENTS - CONFERENCES - Conférences ECAL: Yorgo Tloupas". www.ecal.ch. Retrieved 2021-09-27.
  27. ^ Tloupas, Yorgo (April 2018). "Yorgo Tloupas·TEDxSciencesPo. The art of (re)branding". TED Ideas worth spreading. Retrieved 23 September 2021.{{cite web}}: CS1 maint: url-status (link)
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  29. ^ Fujimoto, Yasushi; Shimada, Norihiko; Nomura, Masahiko; Mutō, Aya (2007). 10 Influential Creators for Magazine Design (in Japanese and English). Tōkyō: Pie Bukkusu. pp. 202–225. ISBN 9784894446403.{{cite book}}: CS1 maint: unrecognized language (link)
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  31. ^ Ghys, Clément (2014). "«Magazine», les dessous de la presse mode indépendante" ["Magazine", the underside of the independent fashion press]. Libération (in French). France. Retrieved 3 September 2021.
  32. ^ Vienne, Veronique. "État des lieux de la direction artistique en France". Graphisme en France 2015: 44–45. Retrieved 24 August 2021.
  33. ^ Fecher, Florian (17 September 2013). "Baton". Slanted. Retrieved 13 September 2021.{{cite web}}: CS1 maint: url-status (link)
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  37. ^ Chenu, Alexis (10 October 2014). "Louis Vuitton lance le magazine "The Book"" [Louis Vuitton launches "The Book" magazine]. Fashion Network (in French). Retrieved 8 September 2021.
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  39. ^ No author specified by source. (n.d.). "50 years anniversary Vilebrequin book". Vilebrequin official website. Retrieved 13 September 2021. {{cite web}}: |last= has generic name (help)CS1 maint: url-status (link)
  40. ^ a b Typeroom (4 August 2020). "Precious cuts of type: Yorgo Tloupas on Cartier's brand new bespoke fonts by Yorgo&Co". Retrieved 12 September 2021.{{cite web}}: CS1 maint: url-status (link)
  41. ^ Ong, Jyni (9 July 2021). "This book by Yorgo&Co. explores Google's Jacquard interactive technology". It's Nice That. Retrieved 22 September 2021.{{cite web}}: CS1 maint: url-status (link)
  42. ^ "Please Touch the Thread exhibition book is issued after our artist-in-residency program". Google Atap. February 11, 2020. Retrieved 22 September 2021.{{cite web}}: CS1 maint: url-status (link)
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  44. ^ Vit, Armin (31 July 2018). "New Logo and Identity for Ricard by Yorgo&Co. The Pastis in the Past". BrandNew. Retrieved 16 September 2021.{{cite web}}: CS1 maint: url-status (link)
  45. ^ "New identity for the Gaîté Lyrique, a nice logo to start 2017". Grapheine. 10 January 2017. Retrieved 23 September 2021.{{cite web}}: CS1 maint: url-status (link)
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  50. ^ "Exposition Sans Serif, Winner in Graphic Design/Typography". dna.paris. Retrieved 2021-09-27.
  51. ^ "Exposition Sans Serif, Winner in Graphic Design/Typography". dna.paris. Retrieved 2021-09-27.
  52. ^ Competition, A' Design Award &. "Black Crows Brand Identity by Yorgo Tloupas". competition.adesignaward.com. Retrieved 2021-09-27.
  53. ^ "From Seamaster to Seamaster. The first 70 years, Winner in Graphic Design/Editorial". dna.paris. Retrieved 2021-09-27.
  54. ^ Studialis (2018-07-09). "Prix met de Penninghen 2018 en direction artistique". Penninghen (in French). Retrieved 2021-09-27.



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