Dara Treseder
Dara Treseder is a Nigerian-born marketing executive, raised in Ibadan.She graduated cum laude from Harvard University, where she received a degree in African American Studies, and Stanford Graduate School of Business, where she obtained an MBA in 2014. Treseder is a founding member of the Black Executive CMO Alliance,and Chair of the board of the Public Health Institute. She is one of a team of backers of W Magazine. Treseder is currently the chief marketing officer of Autodesk. Her previous roles include CMO at GE Business Innovations and GE Ventures, chief marketing officer at Carbon, and SVP and head of global marketing, communications, and membership of exercise equipment company Peloton.
Quotes
[edit]- In the face of difficult circumstances, be responsive, not reactive, Dara advises. There are things you can’t control, and there are things you can control. Separate the two.
- I’m able to bring everything that I have to offer to this position, which is wonderful, because I know that as a Black woman, people don’t always get those opportunities.
- Chase down opportunities, especially the ones that frighten you a little bit. Those are the ones that will ultimately yield the most personal growth, satisfaction, and value.
- Dara Treseder – Co-Founder of NeuBridges ,Mario Schulzke ~ March 29, 2017
- Connecting with people is the only way you can build a successful business. Try to find people who you think will disagree with you, especially early on. You may not change your idea, but you will refine it, if needed, and strengthen your conviction.
- Dara Treseder – Co-Founder of NeuBridges ,Mario Schulzke ~ March 29, 2017
- Mutually beneficial relationships. Helping others has helped me throughout my career. Business leads come from people unexpectedly, often months after a random discussion. And this all starts with trying to figure out how to help others. I have learned over the years to focus on what I can give instead of what I can get. It’s a discipline that I continue to strive to uphold.
- Dara Treseder – Co-Founder of NeuBridges ,Mario Schulzke ~ March 29, 2017
- Success is not final; failure is not fatal.
- Dara Treseder – Co-Founder of NeuBridges, Mario Schulzke ~ March 29, 2017
